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Youtube Shopping Statistics 2025: 91+ Stats & Insights
- October 13, 2025
- 2:44 am
In 2025, YouTube is not just a video platform — it’s a shopping engine. More consumers are discovering and buying products directly via videos, livestreams, and embedded product tags. For marketers, creators, and e-commerce brands, the question is: how big is YouTube Shopping? What metrics matter most?
This guide dives deep into the latest YouTube Shopping statistics to help you win in this evolving space.
| 68% of YouTube users say they use YouTube to help make a purchase decision |
| Over 40% of retail shoppers have bought products they saw on YouTube |
| YouTube Shorts have driven billions of shopping-related views (cumulative) |
| YouTube is available in 100+ countries and 80+ languages |
| ~2.7 billion monthly active users (MAU) on YouTube (approx.) |
| Over 500 hours of video uploaded to YouTube every minute |
| More than 90% of YouTube viewing comes from mobile devices |
| Users are 64% more likely to purchase after watching a product video |
| YouTube’s retail/commerce content has seen hundreds of billions of views annually |
| Shorts account for a rapidly growing share of watch time (significant share of total) |
| Creators can tag products and enable direct checkout in select markets via YouTube Shopping |
| Live shopping and livestream commerce on YouTube have grown substantially year-over-year |
| YouTube reaches more 18–34 year olds than any TV network in many markets |
| Over 100 million channels exist on YouTube (approx.) |
| YouTube is frequently used for product research — searches like ‘best X’ and ‘review’ are popular |
| Brands using shopping features report higher product discovery and click-throughs vs. standard videos |
| YouTube’s creator monetization programs have paid creators tens of billions historically |
| Ads on YouTube (TrueView, Bumper, Shorts ads) are key drivers of product traffic for retailers |
| A significant share of purchase intent on YouTube is driven by tutorial/how-to content |
| YouTube product tags and product cards increase CTR on product links vs. plain descriptions (industry observed) |
| YouTube’s ad reach is comparable to the largest global social platforms (2+ billion reachable users) |
| Short-form product videos (<=60s) often see higher engagement for impulse buys |
| 64% of shoppers use online video to help make purchase decisions (industry stat) |
| YouTube features (shelves, product tags, livestream shopping) roll out first in larger markets then expand |
| Influencer product placements on YouTube can increase brand search volume by double-digit percentages |
| Product review videos remain one of the highest-converting video formats for ecommerce |
| YouTube Shopping integrations with Shopify and other platforms enable creators/brands to sync catalogs |
| YouTube’s algorithmic recommendations drive a majority of watch time, which influences product discovery |
| Shorts viewer growth has increased the opportunity for product virality and rapid discovery |
| Many brands report higher ROAS when combining YouTube video + shopping ads vs. display alone |
| YouTube supports shoppable video ad formats that send users directly to product pages |
| In some regions, creators can offer in-stream checkout enabling purchases without leaving YouTube |
| Product demo videos have higher engagement-to-conversion ratios compared with static ads |
| YouTube watch time per session has increased in many markets due to Shorts |
| Brands using UGC-style product videos on YouTube see better authenticity signals and higher trust |
| YouTube Shopping beta launches showed increased conversion for partner retailers in pilot programs |
| Searches on YouTube for ‘buy’ and ‘where to buy’ queries have grown year-over-year |
| YouTube’s audience skews younger in many key ecommerce demographics |
| Videos with clear CTAs to product pages outperform vague CTAs in click-through and conversion |
| YouTube’s creator-first shopping features encourage affiliate-style revenue for creators |
| YouTube Shopping and product discovery are strongest in beauty, fashion, tech, and gaming categories |
| Many retailers report multi-channel shoppers acquired via YouTube have higher lifetime value |
| YouTube search behavior often precedes Google web search for product queries (user-dependent) |
| Creators that combine long-form reviews + short-form highlights tend to maximize discovery and conversions |
| YouTube ad viewers show higher intent signals than passive display ad viewers on average |
| YouTube supports product feeds for merchants to surface items in videos and ads |
| Livestream shopping events can result in peak conversion rates during live drops (event-driven spikes) |
| YouTube Shorts ad formats include shopping callouts in many test markets |
| Product unboxing videos remain a top driver of product interest and shareability |
| YouTube creators often use affiliate links in descriptions which can drive direct sales |
| Shoppable product tags increase the discoverability of items featured in long-form videos |
| YouTube audience targeting + shopping catalog targeting improves ad relevance and conversions |
| Product comparison videos (“versus” videos) generate high research-intent traffic |
| Many consumers prefer video review + star ratings before purchasing higher-cost items |
| YouTube’s shopping ecosystem encourages cross-promotional partnerships between brands and creators |
| Brands that localize video content see better conversion across multiple markets |
| YouTube’s product discovery is amplified by playlists and recommendation funnels |
| Creators with product-centric channels often command higher affiliate conversion rates |
| YouTube product cards historically increased CTR when used alongside reviews/demos |
| Mobile-first checkout flows from YouTube reduce friction and increase impulse buys (where available) |
| Retailers using YouTube ads + product feeds often see improved ROAS vs. video-only campaigns |
| YouTube’s audience insights help brands optimize inventory for trending products |
| User-generated reviews posted to YouTube increase purchase confidence in younger buyers |
| YouTube continues to develop creator commerce tools (merch shelves, product shelves, checkout) |
| Video ad completion rates vary by format; shorter ads often have higher completion on Shorts |
| Product tutorial videos reduce return rates by setting realistic expectations |
| YouTube integrates with Google Merchant and Google Ads to power shoppable placements |
| Creators can tag multiple products in a single video to enable multi-product purchases |
| YouTube shopping features are more effective when used with influencer discount codes |
| Many brands use sequential video ads (awareness -> consideration -> shopping) to guide buyers |
| YouTube’s searchable video platform makes it a durable discovery channel for evergreen products |
| Product placements in long-form content still drive meaningful consideration over time |
| YouTube’s recommendation algorithm can turn a niche product demo into a viral sales driver |
| Many brands report lifted organic traffic after successful YouTube product campaigns |
| YouTube’s analytics provide conversion tracking for shopping-enabled videos and campaigns |
| Rapidly produced Shorts + linked product pages can create low-cost test campaigns for product-market fit |
| Product-focused channels often show consistent cross-sell patterns across playlists |
| YouTube shopping adoption is higher in beauty, fashion, electronics, and gaming verticals |
| Shoppable live shopping events generate urgency and often produce higher conversion than static ads |
| YouTube ad benchmarks (CPC/CPM) vary widely by country and vertical |
| Brands that optimize video thumbnails and titles see higher product click-throughs |
| YouTube retained an edge over social platforms for long-form product storytelling |
| Product-focused content drives higher average view durations relative to generic content in many categories |
| Creators leveraging multi-channel distribution (YouTube + Shorts + Instagram) often maximize shopping conversions |
| YouTube’s ‘watch next’ sequences can expose products to viewers across unrelated videos (discovery effect) |
| Many SMB retailers find YouTube Shopping especially valuable for discovery and brand storytelling |
| YouTube’s product links in descriptions remain a low-friction path to affiliate and direct sales |
| Brands often repurpose long-form reviews into Shorts to capture both research and impulse audiences |
| YouTube Shopping metrics to track: click-through rate, add-to-cart, conversion rate, average order value, ROAS |
| Product demo + comparison + review trifecta is a high-conversion content play for ecommerce brands |
| YouTube supports product discovery through tags, chapters, timestamps, and playlists |
| Creators who disclose sponsorships and use authentic reviews generally build higher shopper trust |
| YouTube shopping experiments show brands can capture first-time buyers with low-funnel shoppable creatives |
| YouTube’s ad measurement includes brand lift studies which help quantify shopping impact |
| Many users watch product videos specifically to find coupons, discounts, and deals |
| YouTube’s shopping features continue to expand geographic availability year-over-year |
| User intent on YouTube ranges from research to impulse; creative should align to intent |
| YouTube product integrations help streamline checkout and reduce drop-off when present |
| YouTube provides shopping-focused ad formats like Shopping ads, product feeds, and shopping-enabled video ads |
| Combining creator partnerships, shopping features, and targeted ads is often the most effective YouTube commerce strategy |
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.
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