Temu Statistics 2025: 96+ Stats & Insights [Expert Analysis]

Temu was launched in 2022 by PDD Holdings (parent company also owns Pinduoduo). (company fact)

Temu reached 250+ million cumulative downloads by the end of 2023, according to industry trackers. 

Temu recorded tens of millions of installs in single months during its rapid growth phase in 2023–2024 (monthly peaks reported in the 30–55 million installs range). 

Industry estimates put Temu’s mobile app with hundreds of millions of monthly active users (MAUs) in 2024–2025 (authorities differ; some reports show MAU estimates in the low-hundreds of millions). 

Backlinko (2025 summary) reported Temu had ~292 million monthly active users (estimate compiled from market data). 

Business of Apps reported the platform had ~82.4 million US users by September 2023 (U.S. user growth in 2022–2023). 

Reuters reported Temu’s daily U.S. users fell ~48% in May 2025 compared to March 2025, following policy changes (end of de-minimis tariff loophole). 

SEMrush reported temu.com received ~1.82 billion visits in September 2025, with average session duration ~8 minutes 47 seconds.

Reports indicate Temu’s traffic is predominantly mobile — industry trackers show >90% mobile share of visits. 

Temu’s Gross Merchandise Volume (GMV) was reported at ~$15.1 billion in 2023 (industry/GMV tracking). 

Some market commentary and estimates suggested Temu’s GMV rose dramatically in 2024 (multiple outlets offered higher 2024 GMV estimates—estimates vary). 

Temu’s business model relies heavily on low prices and direct supply from Chinese manufacturers. (business model)

In 2023–2024 Temu ran extremely large user-acquisition advertising campaigns in the U.S., Europe and Latin America (widely reported). (marketing fact)

Temu’s gamified shopping and discount mechanics (daily deals, coupons, countdowns) are a major driver of engagement. (product feature)

App ranking trackers in 2023–2024 showed Temu frequently placing in the top shopping apps by downloads in the U.S. and many other markets. 

Multiple trackers reported September 2024 installs of ~47 million in that month alone (one-month spike referenced by industry summaries). 

Business of Apps and App tracker data show an explosive user ramp during 2022→2023 (from single-digit millions to tens of millions in months). 

Temu expanded rapidly into 90+ markets globally by 2024–2025 (market expansion reported in company and press summaries). 

Temu’s app store listing (Apple App Store / Google Play) has consistently shown high download counts and large numbers of ratings across regions. 

Analysts have flagged a high degree of seasonality and campaign-driven spikes (downloads and usage rise sharply around aggressive ad pushes). (industry observation)

Temu’s success contributed to a surge in online discount shopping and was cited in industry analyses as a factor in increased U.S. brick-and-mortar closures in early 2025. 

Several outlets reported Temu becoming one of the most-visited retail sites globally by some measures (site visits/MAU comparisons). 

Market research showed a large share of Temu shoppers cite low price as the top reason to shop on the platform. (consumer survey finding) 

Temu’s rapid growth prompted regulatory and tariff scrutiny in the U.S. and EU in 2024–2025 (policy coverage). 

After U.S. tariff changes (de-minimis end), Temu pivoted some operations to ship from U.S./local warehouses to reduce duty impacts (operational response reported). 

In markets where Temu invested heavily in advertising, app adoption and MAU spikes were larger (ad spend → installs correlation reported by analysts). (industry observation)

Business Insider reported Temu was the most-downloaded app among US 18–24 year-olds in the first 10 months of 2024 (Gen-Z adoption). 

Temu’s average session durations were reported as high compared to some rivals (SEM and app usage trackers noted longer sessions). 

Temu’s product categories include fashion, home goods, beauty, electronics and more — with home & fashion being large shares of listings. (product mix)

Industry trackers reported very low average prices per item relative to other marketplaces (observational fact).

Temu’s early-stage virality and word-of-mouth were boosted by influencer and social promotions. (marketing channel fact)

Some market writeups estimated Temu’s 2024 sales projections in the tens of billions (varied by source). 

Temu’s surge prompted legacy retailers to rethink discount strategies (industry commentary). (market impact)

Several major outlets (FT, Reuters) documented the steep fall in U.S. activity after tariff changes — signaling sensitivity to trade policy. 

App analytics trackers (Appfigures / Sensor Tower / AppMagic) were widely used to estimate installs and usage, leading to slightly different download totals across vendors. (methodology note)

Temu’s user growth in late 2022 → 2023 included months where installs tripled or quadrupled vs prior months (tracker snapshots). 

Reports noted Temu’s strategy included deep discounts subsidized by heavy ad spends and narrow margins. (business strategy)

Temu has been described as competing with Shein, AliExpress, Amazon (discount segment) and other cross-border marketplaces. (competitive landscape)

Some analysts projected Temu’s GMV for 2024 in a wide range; estimates were updated frequently as new data arrived. (analyst projection note) 

PDD Holdings’ public disclosures and quarterly commentary include references to Temu’s rapid expansion (investor materials). (company reporting)

Temu’s European expansion saw notable growth in countries like France, Spain and Germany in 2024–2025 (regional growth reporting). 

After the U.S. tariff change, some European markets became comparatively more attractive and showed user increases. 

Industry observers flagged potential profitability concerns given the scale of subsidies for user acquisition. (profitability observation)

Temu’s product listing counts (total SKUs) run into the millions (marketplace scale observation). (platform scale)

Temu has experimented with localized warehouse and fulfillment to reduce transit times in major markets (operational deployments). (logistics fact)

Multiple news outlets tracked Temu’s aggressive couponing and first-order discounts as growth levers. (marketing tactic)

App store reviews and ratings show a mix of praise for price and complaints about shipping times and product quality — a typical pattern for ultra-low price marketplaces. (customer sentiment)

Temu’s category assortment and extremely low price points attracted price-sensitive shoppers and Gen-Z audiences. (demographic trend)

Some market commentary put Temu’s share of discount e-commerce in the U.S. at double-digit levels (estimate of category share). (market share estimate) 

Temu’s traffic volume occasionally surpassed long-established retail sites on specific metrics (peak months). 

Install trackers recorded a sustained multi-month global downloads run in 2023 and much of 2024 (trend). 

Temu’s app UX includes gamified elements (e.g., spin wheels, rewards) designed to increase retention and repeat purchases. (product feature)

Sensor Tower and other intelligence firms were frequently cited for daily/weekly active user estimates (analytics source). (data source)

Reports in 2025 indicated U.S. daily users fell by ~48% (Sensor Tower report summarized in Reuters). 

Temu’s marketing shifted after 2024–2025 policy changes to emphasize non-U.S. markets and logistics improvements. (strategic shift)

Temu’s site visit metrics (pages/visit and bounce rate) fluctuate but have shown very large absolute visit counts (hundreds of millions to billions monthly). 

Many news stories in 2024–2025 compared Temu’s MAU growth with Amazon and other platforms — some reports claimed Temu overtook Amazon on certain user metrics. 

Temu’s price leadership strategy has pressured competitors to introduce deeper discounts or new low-price subbrands. (competitive effect)

Industry trackers flagged a slowdown in Temu’s global download growth in Q2 2025 vs earlier peaks. 

Analysts emphasized that Temu’s long-term unit economics depend on retaining customers after subsidies are reduced. (economics observation)

Temu’s popularity among Gen-Z correlated with social sharing and influencer promotions in 2024. 

Temu’s listing pages often include deep discounts and time-limited offers, increasing urgency for purchases. (on-site tactic)

Temu has been the subject of investigative reporting about product sourcing and quality variance (press coverage). (press scrutiny)

News outlets reported Temu cut U.S. ad spending after the tariff change to conserve cash and limit user attrition. 

Analysts tracked Temu’s AOV (average order value) as lower than large marketplaces because of ultra-low prices per item. (AOV observation)

Temu’s supply chain leverages large Chinese factories/suppliers and PDD’s sourcing expertise. (operations)

Multiple sources reported retail and e-commerce analysts view Temu as a structural competitive threat to budget retailers. 

Some regional regulatory bodies examined Temu for consumer protection and tariff compliance issues in 2024–2025. (regulatory scrutiny)

Temu’s app monetization has emphasized volume and repeat purchases rather than high per-order margins. (monetization strategy)

Market intelligence firms reported a meaningful drop in U.S. installs in mid-2025 vs prior year periods. 

Temu’s brand awareness in many western markets rose rapidly between 2023–2024 via TV and digital ad campaigns. (awareness)

Industry commentaries forecast that Temu’s growth would slow to more sustainable levels after the initial subsidized expansion. (analyst forecast)

Some outlets estimated Temu contributed to a measurable share of the growth in online retail penetration in 2024–2025 (macro impact commentary). 

Temu’s top categories by volume historically include apparel, home & kitchen, and small accessories. (category mix)

Reports indicate Temu’s buyer repeat rate varies by market and product category (retention nuance). (retention note)

Temu’s rapid growth led to competitor responses like Amazon’s discount offerings and changes in ad strategies. (competitive response)

Multiple news outlets reported Temu’s transition to more local fulfillment in some markets to shorten delivery times. (logistics change)

Temu’s peak ad-driven installs often coincided with coupon/promotional pushes and holiday windows. (promo timing)

App store analytics show Temu’s iOS/Android installs and rank moves were highly correlated with paid campaigns. (campaign effect)

Third-party data providers (AppMagic, Appfigures, Sensor Tower) produced slightly different cumulative download totals due to methodology. (measurement caveat)

Temu’s reported 2023 GMV (~$15.1B) made it one of the fastest growing e-commerce entries by GMV in that year. 

Some later estimates and press summaries put 2024 GMV projections substantially higher, in the tens of billions (wide range across sources). 

After policy shifts in 2025, Temu’s U.S. user base and traffic slowed materially while other regions showed relative resilience. 

Temu’s presence on social platforms and influencers was a large part of its early growth playbook. (marketing channel)

Reports noted that Temu’s customer service and returns experience varied by market and seller, as is common for fast-scaled marketplaces. (customer service note)

Temu’s market position forced large retailers to evaluate low-price strategies and private label expansion in 2024. (retail strategic effect)

Several outlets flagged potential margin pressure if user acquisition subsidies were reduced before retention was high enough. (financial risk)

Temu’s SKU depth and low prices made it attractive for bargain seekers and high-frequency small purchases. (customer behavior)

Some analysts argued Temu’s strategy could be sustainable if unit economics improve via local fulfillment and reduced ad spend per install. (path to profitability)

Temu’s influence on global discount e-commerce dynamics was widely discussed in 2024–2025 trade press. (industry commentary)

Temu’s initial expansion timeline (2022→2024) is one of the fastest global marketplace rollouts in recent e-commerce history. (timing fact)

Temu’s consumer surveys reported convenience and deep discounts as secondary purchase drivers after price. 

Post-tariff changes, Temu’s strategy emphasized logistics improvements and geographic diversification of growth. 

Temu’s site metrics showed very high absolute visit counts (billions monthly during peak periods). 

Industry analysts cautioned that cross-border marketplaces are heavily sensitive to trade regulations and shipping cost shifts. (regulatory sensitivity)

Temu’s overall global footprint and user base made it a notable disruptor in fast-fashion and discount categories. (market position)

Many e-commerce commentators tracked Temu as a case study in rapid, ad-subsidized growth and the risks of policy exposure. (case study observation)

Temu’s retention and repeat purchase metrics were a key focus for analysts evaluating long-term viability (analyst metric focus). (metric focus)

The combination of low prices, gamification and heavy advertising was the core growth engine for Temu’s early expansion. (growth engine summary)

As of late 2025 reporting cycles and market intelligence, Temu remains a high-scale global marketplace with major regional variation in performance — extraordinary early growth, followed by volatility tied to policy and ad decisions.