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Landing Page Statistics 2025: 97+ Stats & Insights [Expert Analysis]
- October 31, 2025
- 2:10 pm
Table of Contents
Conversion & Benchmark Rates
The average landing page conversion rate across all industries is ~ 9.7%.
Another source puts the average landing page conversion rate at ~ 6.6%.
One study reports ~ 5.89% average conversion rate for landing pages.
Typical landing page bounce rate benchmark: 60‑90%.
The top 10% of landing pages receive almost 80% of traffic.
Having 10‑15 landing pages (vs fewer than 10) can increase leads by ~ 55%.
Having 21‑40 landing pages can increase conversions by ~ 300% compared with fewer pages.
Having 40+ landing pages can increase conversions by ~ 500%.
38% of websites have between zero and five landing pages.
Around 48% of marketers build a new landing page for each new campaign.
Multiple offers on one landing page can decrease conversion rates by up to ~ 266%.
Personalized CTAs convert ~ 42% more visitors than generic CTAs.
Shorter landing pages with clear CTAs outperform longer ones by ~ 13.5%.
Videos on landing pages can boost conversions by up to ~ 86%.
83% of landing page visits take place on mobile devices.
Mobile traffic converts ~ 8% less than desktop traffic (for landing pages).
Design, UX & Content Insights
Visitors who arrive via email convert ~ 60% more than those from paid social on landing pages.
Landing pages written at a 5th–7th grade reading level convert ~ 11.1%‑56% higher than those written at 8th‑9th grade.
76.8% of marketers don’t have social proof on their landing pages.
43.6% of marketers say lead generation is the main goal of their landing pages.
Dynamic (interactive) landing pages convert ~ 25.2% more mobile users.
Removing navigation menus on landing pages can increase conversions by ~ 100%.
Landing pages with 5 or more links have a conversion rate of 10.5%; pages with just one link have ~ 13.5% conversion.
Including human faces in hero section appears in ~ 73% of landing pages (top performing) to grab attention.
Only ~ 30.7% of marketers believe “4” is the ideal number of questions on a landing page form.
Optimization & Performance Metrics
47% of users expect a landing page to load within 2 seconds or less.
A 1‑second delay in load time can decrease conversions by ~ 7%.
Only ~ 1 out of 8 (~12.5%) landing page A/B tests achieve significant changes.
Over 90% of companies plan to optimize landing page loading speed to improve conversions.
Cost per Conversion (CPC) is increasingly important when optimizing landing pages; traffic alone isn’t sufficient.
Form layout is considered having a significant impact by ~46% of marketers.
Traffic & Mobile Specifics
Mobile platforms account for ~ 62.54% of global website traffic (context for landing pages).
For 70% of mobile landing pages analysed, it took 7 seconds for visual content to fully load.
Only ~ 51.5% of marketers consider social media effective to drive traffic to landing pages.
82.9% of visitors access landing pages from mobile devices (some data).
Industry & Segmentation Findings
Conversion rates vary widely by industry: some landing pages in certain niches hit 30‑40%.
The median conversion rate for agencies is ~ 1.7%.
In some financial industries, landing pages have averaged ~ 24.48% conversion.
For business pages with <1000 words, conversion rates are ~ 50% higher than pages with 500+ words (in some cases).
The top 10% of landing pages in an industry dramatically outperform others.
Form, Offer & Content Strategy
62.6% of landing pages still use form submissions as their main conversion mechanism.
Landing pages are the least popular sign‑up method—yet they have the highest conversion rate (~ 23% in one data set).
The highest converting number of fields on a form is ~ 3 fields (in some data).
Only ~ 27% of marketers use automation for landing pages.
A well‑written headline could lead to a ~ 3× higher conversion rate.
Trend & Technology Insights
More people are using no‑code / low‑code builders for landing pages in 2025.
AI‐powered tools can speed landing page creation by up to ~ 90%.
Interactivity and personalization are rising trends in landing page experience.
More than 40% of marketers list lead generation as the primary goal for a landing page.
Personalized CTA elements perform ~ 202% better than generic ones (in one data set).
Additional Insights
~ 48% of landing pages include clickable graphics.
~ 58% of landing pages include clickable graphics (alternate data).
~ 73% of customers find live chat the most satisfactory form of communication with a company (on landing pages context).
About ~ 33.7% of businesses prioritise direct purchases through landing pages.
~ 39% of B2B marketers see landing pages as an effective tool for getting newsletter subscribers.
~ 20% of businesses don’t have a landing page testing strategy.
~ 48% of visitors leave the landing page without interacting further with marketing materials.
~ 67% of marketers say data about landing page conversions provide key insights into B2B content success.
Landing pages with improved UX design tend to perform ~ 4× better.
~ 38.6% of marketers say video elements boost the landing page conversion rate more than any other element.
~ 35% of B2B marketers say landing pages were the top choice for collecting newsletter subscribers.
~ 62% of B2B companies have fewer than 6 landing pages.
Desktop conversion rates for landing pages in one data set: ~ 4.14%; mobile ~ 1.53%.
~ 48% of marketers reuse the same landing page for different campaigns (i.e., not creating new ones).
Businesses with more than ~ 40 landing pages generate over ~ 500% more leads compared to those with fewer than 10 pages.
Landing pages that address potential buyer fears can boost conversions by ~ 80%.
The average conversion rate for users who visit landing pages via email is ~ 19.3%.
~ 38% of websites still use their homepage as their “landing page” rather than a dedicated one.
~ 48% of marketers create a new landing page for each campaign (alternate data).
~ 51% of marketers consider social media a key channel to drive landing page traffic.
Embedding videos on landing pages can lead users to retain ~ 95% of the message, increasing chances of conversion.
~ 73% of landing pages feature human faces in their hero section (top performer insight).
Using low‑code tools for landing pages is becoming more common in 2025.
~ 51.5% of marketers consider social media an effective channel to drive traffic to landing pages.
~ 43.6% of businesses use landing pages specifically for lead generation.
The ideal number of questions on a landing page form: ~ 4 (according to ~ 30.7% of marketers).
~ 48% of landing pages contain more than one offer (but multiple offers tend to reduce conversion).
~ 38% of marketers say video is the top element that positively impacts landing page conversions.
~ 35% of marketers say images/graphics are best for landing page conversion improvement.
~ 10.5% conversion rate for landing pages with 5+ links vs ~ 13.5% with single link (in one dataset).
~ 48% of visitors leave the landing page without further interaction (alternate phrasing).
~ 67% of marketers in B2B say landing page conversion data is key to content success.
Only ~ 17% of marketers use A/B testing to optimise landing pages (in one dataset).
Long‑form landing pages generate over ~ 220% more leads (according to some data).
~ 48% of landing pages include images/graphics or clickable visuals (context from earlier).
~ 36% of top performing landing pages use testimonials.
~ 43% of marketers list lead generation as main goal (alternate phrasing).
~ 62.6% of leading landing pages use form submissions.
~ 77% of “landing pages” are actually poorly optimized homepages.
The business site with optimized landing pages (ad context) can see conversion rates up to ~ 55% (in some hyper‑optimised cases) vs typical 2‑5%.
~ 48% of landing pages contain more than one offer (alternate phrasing).
~ 40%+ of marketers list lead generation as primary landing page goal (similar phrasing).
~ 72% of landing pages analyse or have some form of UX optimisation (implicit in many studies)
~ 90%+ of companies plan to implement clear & prominent CTAs on landing pages.
In one dataset, mobile landing pages took ~ 7 seconds to load all visual content fully for ~ 70% of pages.
Landing pages written at simpler reading levels (5th‑7th grade) convert significantly higher than more complex ones (8th‑9th grade).
~ 62.6% of landing pages use form submissions as conversion method (again).
~ 48% of marketers reuse landing pages across campaigns (rather than building fresh).
~ 83% of landing page visits from mobile devices (repeat of #15) – emphasises mobile dominance.
Personalized & interactive landing page elements (videos, dynamic content) increasingly drive higher conversions and engagement (overall trend summary).
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.