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WooCommerce Statistics 2025: 94+ Stats & Insights [Expert Analysis]
- November 8, 2025
- 1:30 am
Table of Contents
Market Share & Popularity
WooCommerce powers ~8.7% of all websites on the internet.
WooCommerce runs ~22–25% of all eCommerce websites globally.
The WooCommerce plugin has 5+ million active installs on WordPress.
WordPress powers ~43% of all websites, giving WooCommerce a massive ecosystem advantage.
WooCommerce is the #1 eCommerce platform by market share, ahead of Shopify, Magento, and BigCommerce (by number of stores).
The WooCommerce ecosystem drives over $20B+ in GMV annually (estimated).
WooCommerce powers over 4.4 million live online stores.
WooCommerce is used in 200+ countries.
WooCommerce accounts for ~30% of the top 1M eCommerce sites worldwide.
~14% of high-traffic eCommerce sites (top 10K) run WooCommerce.
WooCommerce is installed in ~93 languages.
The WooCommerce plugin has been downloaded 200M+ times (lifetime).
WooCommerce is significantly more popular in Europe & Asia than in North America.
27% of all WordPress sites with eCommerce use WooCommerce.
WooCommerce is the fastest-growing open-source eCommerce platform on Earth.
WooCommerce retains ~82% year-over-year merchant continuity (merchants rarely switch away).
70%+ of WooCommerce stores are Small to Medium Businesses (SMBs).
WooCommerce is used by approx. 1 in every 4 online stores globally.
The WooCommerce marketplace lists 1,100+ official extensions.
The broader WooCommerce ecosystem includes tens of thousands of third-party themes and plugins.
Store Performance & Revenue
The average WooCommerce store earns $1,500–$10,000/month in revenue.
Top 10% of WooCommerce stores earn $100,000+/year.
Top 1% of WooCommerce stores earn $1M+/year.
~62% of WooCommerce stores are run by solo entrepreneurs or micro-teams.
The average WooCommerce store sells 47 products.
30% sell digital products; 70% sell physical products.
The average WooCommerce transaction value is $79.
Stores with optimized checkout see 15–35% higher conversion rates.
Adding upsell/cross-sell plugins increases revenue 10–30%.
Stores offering subscriptions see 2.3× higher LTV.
Stores offering free shipping convert 20–40% better.
Sites loading in under 2 seconds convert ~2× better than slow WooCommerce sites.
40% of stores don’t track customer lifetime value.
50% of WooCommerce stores do not use abandoned cart recovery.
Abandoned cart recovery tools recover 10–20% lost revenue.
43% of WooCommerce sites add buy now, pay later payment methods.
Subscription WooCommerce stores have ~15% churn on average.
Multi-currency stores earn 17–30% more revenue internationally.
~60% of WooCommerce stores offer at least three payment methods.
1-Click checkout increases conversions 12–28%.
Extension & Plugin Ecosystem
There are 55,000+ WordPress plugins that work with WooCommerce.
The average WooCommerce store uses 25–35 active plugins.
Payment gateway plugins account for ~20% of marketplace installs.
SEO plugins (Yoast, RankMath) appear in 90%+ WooCommerce stores.
Multi-vendor plugins (Dokan, WC Vendors) have 1M+ active installs combined.
Subscription plugins power 100K+ recurring billing stores.
Page builder plugin usage among WooCommerce stores:
• Elementor ~48%
• WPBakery ~18%
• Gutenberg ~14%WooCommerce Blocks rollout increased Gutenberg usage by ~7% year-over-year.
~36% of WooCommerce stores use cache/optimization plugins.
Security plugins are installed in ~76% of stores.
Multi-language plugins (WPML, Polylang) are used in ~29% of WooCommerce stores.
Accounting/ERP integrations account for ~6% of plugin usage.
WooCommerce POS extensions are used in ~10% of stores with physical locations.
Most WooCommerce themes are built on Bootstrap or Tailwind CSS frameworks.
Premium plugin average cost: $49–$249/year.
~80% of WooCommerce plugin revenue comes from annual renewals.
70%+ stores use at least one paid plugin.
Developers earn $1B+/year collectively building WooCommerce plugins & services.
Most WooCommerce developers are freelancers or small agencies.
WooCommerce development demand is consistently rising YoY.
Hosting & Performance
~65% of WooCommerce stores are hosted on shared hosting.
Stores moving to managed WooCommerce hosting load 2–5× faster.
The average WooCommerce site page load time: 3.7 seconds.
Every extra second of load time reduces conversion rate by 7–14%.
Cloud hosting usage:
• DigitalOcean: ~19%
• AWS: ~12%
• Google Cloud: ~9%LiteSpeed and Nginx outperform Apache by 15–40% in WooCommerce benchmarks.
~55% of WooCommerce sites use CDN, mostly Cloudflare.
Caching reduces CPU load by 50–90% on WooCommerce.
Lazy-loading images improves conversion 5–10%.
Database optimization improves performance 10–25%.
Using a custom theme instead of page builder can reduce size by 40–60%.
PHP 8.2 is ~40% faster than PHP 7.x on WooCommerce workloads.
1GB memory is often insufficient; 2–4GB+ recommended for WooCommerce.
Most WooCommerce performance issues stem from plugin bloat.
Heavy use of Elementor can increase TTFB by 50–150ms.
Redis or Memcached improves WooCommerce queries by 20–60%.
Stores with image compression see 15–25% speed gains.
HTTP/3 improves WooCommerce delivery times 5–15%.
High-traffic WooCommerce sites require server-level caching.
90% of WooCommerce speed issues are fixable without changing platform.
Marketing & Conversion
70% of WooCommerce traffic comes from mobile devices.
Mobile conversion is usually 40–60% lower than desktop.
Adding Apple Pay / Google Pay increases mobile conversions 10–20%.
Email marketing delivers 25–35% of store revenue.
Klaviyo, Mailchimp & FluentCRM are top integrations.
SMS marketing is used by ~16% of WooCommerce stores.
Personalization tools increase conversions 8–22%.
Accepting PayPal increases conversions ~8%.
Stripe is the most commonly used gateway (~60%).
Stores running remarketing ads recover 15–30% of lost visitors.
A/B testing checkout reduces drop-off 10–18%.
Social proof widgets improve conversions 6–12%.
Product videos increase purchases 20–60%.
Offering multiple shipping options reduces cart abandonment 7–14%.
Clear return policy increases buyer trust ~25%.
Customer reviews can increase conversion ~30%.
Live chat increases buyer confidence ~12%.
Loyalty points systems boost retention 15–35%.
1-Step checkout improves conversion 12–30% vs. multi-step.
Stores that blog regularly get 55% more organic traffic.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.