HOME / BLOG / STATISTICS
Video Marketing Statistics 2025: 97+ Stats Marketers Can’t Ignore
- October 13, 2025
- 2:56 am
Video is no longer optional — it’s central to modern marketing. In 2025, video accounts for an estimated 82% of all web traffic (per multiple industry sources) and continues to dominate attention online.
Yet many articles still rely on stale data or repeat the same 10–20 stats. In this article, we bring you 100+ verified, fresh, and regionally segmented video marketing statistics
Table of Contents
Adoption & Usage
89% of businesses use video as a marketing tool in 2025.
95% of marketers say video is an important part of their marketing strategy.
91% of businesses use video as part of their marketing strategy.
68% of marketers who haven’t adopted video yet plan to in 2025.
55% of marketers produce videos in-house; 14% outsource; 31% use both.
18% of businesses use AI tools for video content production.
51% of marketers say they have used AI for video creation or editing.
Auto-generating captions and transcripts is the top AI use case (59%) for videos.
The number of businesses captioning their videos rose 254% from 2022 to 2023.
37% of marketers haven’t adopted video because they don’t know where to start.
Only 5% of companies are cutting their video budgets in 2025; over half are increasing them.
73% of video marketers have created explainer videos in 2025.
Platform & Distribution
Company websites are the top platform for distributing videos (67%), followed by email (49%), LinkedIn (43%), YouTube (40%), Instagram (22%), Facebook (19%), TikTok (7%), X (4%).
In Q3 2024, online videos had a reach of ~92.3% among internet users worldwide.
58% of consumers prefer to watch video content on smartphones over laptops; only 19% prefer laptop.
70% of YouTube watch time comes from mobile devices.
Over 75% of video views happen on mobile devices.
85% of mobile videos are watched without sound; captions are critical.
Videos placed in galleries, blogs, or landing pages see engagement > 40% on average.
Customer testimonial videos on case study pages hold engagement nearly halfway through.
ROI, Effectiveness & Impact
93% of marketers say video has given them good ROI.
84% of video marketers say video helped increase sales.
96% of brands say video has helped increase brand awareness.
87% of marketers say video directly increased their lead generation.
87% of marketers say video has directly increased sales.
64% of consumers are likely to purchase a product after watching branded videos on social media.
72% of consumers prefer watching a video to learn about a product over reading a manual.
Explainer videos are watched by 91% of consumers to learn about a product or service.
Video content is projected to account for 82% of all internet traffic by 2025.
Short-form digital video spending is expected to reach USD 111 billion in 2025.
Live video streaming market expected to reach USD 184 billion by 2027.
Product pages with video experience up to 47% higher engagement.
Explainer videos may reduce product returns by ~35%.
The U.S. businesses spend more on digital video ads (~USD 85B) than on traditional TV (~USD 59B).
Trends & Format Preferences
Short-form videos deliver the highest ROI compared to other formats.
21% of marketers say short-form videos deliver the highest ROI; live streaming ranks third at ~15.53%.
30% of marketers believe video marketing is more important than their website.
In 2025, 13.99% of marketers plan to invest more in video marketing channels.
In 2025, 17.13% of marketers chose short-form video as the content format they’ll invest more in; 13.88% said live streaming.
36% of marketers invested in video ads in 2024; 64% used organic reach.
13%–14% of marketers will increase video investment in 2025.
87% of marketers attribute increased lead generation to video use.
55% of small businesses use video marketing.
Challenges & Barriers
37% of marketers haven’t adopted video because they don’t know where to start.
26% cite lack of time as a barrier to video adoption.
16% point to uncertainty about ROI.
11% believe production is too costly.
5% have difficulty convincing decision-makers.
5% say they don’t see the need for video.
Content & Production
49% of tech marketers create videos to explain complex products.
39% produce videos to improve brand awareness.
27% produce videos to launch new products or services.
24% do so to increase engagement.
17% to improve conversion rates.
14% of companies outsource video production entirely.
Nearly half of companies spent under USD 5,000 on video production in the last year.
Content Formats & Engagement
Short-form videos get more views and likes per view, but fewer comments per view, compared to longer videos.
Shorts target mostly entertainment categories, while longer videos cover wider categories.
Videos in galleries, blog posts, or landing pages often see > 40% engagement.
Testimonial videos on case study pages maintain engagement nearly halfway.
Consumer Behavior & Preferences
91% of people have watched an explainer video to learn about a product or service.
58% of consumers prefer watching videos on smartphones.
72% of consumers prefer video to learn about a product vs reading a manual.
64% of those who watched a branded video on social media are likely to make a purchase.
Budget & Spend
Short-form video spending projected to reach USD 111B in 2025.
Live video streaming market expected to reach USD 184B by 2027.
U.S. businesses spent ~USD 85B on digital video ads, vs USD 59B on traditional TV.
Only 5% of companies plan to cut their video budgets in 2025; over half intend to increase.
In 2025, the proportion of marketers using video dropped slightly to 89% (from ~91%).
Emerging & Future Trends
Nearly 90% of advertisers will use generative AI to build video ads by 2025.
Generative AI in video ad creation is expected to account for ~40% of all video ads by 2026.
View attribution models are evolving: Northbeam’s new model links video views with in-app clicks using first-party transaction data.
- LinkedIn is expanding its video ad efforts; video uploads increased > 20%, views up 36% year-over-year.
Miscellaneous / Notable
Videos on product pages may lead to up to 47% higher engagement.
Explainer videos are watched by 91% of consumers.
Captioned video usage surged 254% in one year.
13.99% of marketers plan to invest more in video in 2025.
17.13% will invest more in short-form video in 2025.
13.88% will invest more in live streaming in 2025.
36% of marketers used video ads in 2024, the rest relied on organic video content.
37% of marketers cite “not knowing where to start” as a barrier.
72% of consumers prefer videos over user manuals.
64% of consumers likely to purchase after watching a branded video.
91% of people have watched an explainer video.
18% of marketers use AI video tools.
Only 5% of companies plan to cut video budget in 2025.
Over half of companies plan to increase their video budgets.
In 2025, 89% of businesses use video marketing.
93% of marketers believe video yields strong ROI.
84% of marketers say video increased sales.
96% of brands say video increases brand awareness.
55% of marketers produce in-house.
31% of marketers use both in-house & outsourcing.
14% fully outsource.
59% of creators use automated captions or transcripts.
Nearly half of companies spent < USD 5,000 on video production last year.
93% of marketers rate video ROI as good.
Short-form video ROI is highest among video formats.
Short-form spending to climb 12% year-on-year in 2025.
Live streaming and short video are among the fastest growing video formats.
Ready to Grow Your Business?
At Marketing LTB, we specialize in helping businesses like yours thrive online. From strategic digital marketing and branding to web development and social media management, we offer the tools and expertise to elevate your brand and drive real results.
Let’s build something amazing together, get in touch with us today!
About Marketing LTB
Marketing LTB is a full-service marketing agency offering over 50 specialized services across 100+ industries. Our seasoned team leverages data-driven strategies and a full-funnel approach to maximize your ROI and fuel business growth. Discover how our expertise can drive revenue for your business>
About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.