Social Commerce Statistics 2025: 98+ Stats & Insights [Expert Analysis]

Global social commerce market is projected to reach US$ 1.2 trillion by 2025.

Social commerce is growing approximately 3× faster than traditional e-commerce.

Gen Z and Millennials are expected to account for 62% of global social commerce spend by 2025.

U.S. social commerce sales revenue is estimated at US$ 104.5 billion.

Social commerce accounts for 6.6% of U.S. e-retail sales.

Average social commerce spend per U.S. buyer is about US$ 628.

U.S. social buyers grew from roughly 96 million (2023) to 104 million (2025).

Around 106.7 million U.S. consumers made purchases via social media in 2023.

Number of U.S. social buyers is forecast to reach ~117 million by 2028.

U.S. social buyer growth shows steady year-over-year increases.

64% of social media users surveyed reported making a social commerce purchase in the past year.

There are nearly 2 billion social buyers globally (survey estimate).

59% of social buyers are more likely to support small-medium businesses via social commerce.

63% of social buyers said they are more likely to purchase again from the same seller.

50% of social media users worry about lack of purchase protection or refund policies on social platforms.

Older generations emphasize trust, security, and brand familiarity more than younger shoppers.

By 2025, top product categories globally in social commerce include clothing, consumer electronics, and home décor.

Fresh food & snacks are a large social commerce category in some markets (notably China).

Beauty & personal care is a major social commerce category and captures a high share of digital spend in key markets.

In Vietnam, social commerce GMV grew into the billions and is forecast to continue rapid expansion.

Vietnam’s social commerce has seen annual growth rates near 30–40% in recent years.

Vietnam’s projected social commerce CAGR for a multi-year period is above 30%.

Vietnam’s social commerce market size is expected to reach several billion USD within a few years.

Long-term, Vietnam’s social commerce market is projected to double or more toward 2030.

Vietnam experienced a multi-year CAGR of ~37% in social commerce during early growth years.

In Vietnam, Facebook is used by the vast majority of social shoppers.

Zalo is a significant social commerce platform in Vietnam.

Instagram and TikTok are increasingly used for social shopping in Vietnam.

65% of online shoppers in Vietnam indicate preference for social media/forums for discovery or shopping.

Vietnam’s total number of online shoppers is in the tens of millions.

E-commerce accounts for roughly single-digit to low double-digit percent of total retail sales in many emerging markets.

Around 80% of internet users in some markets follow influencers, and many have purchased through them.

Livestream commerce is very popular in Vietnam; commercial livestreams are heavily watched.

Asia-Pacific accounted for the largest share of the global social commerce market in recent years.

The social-network-led commerce segment has exhibited high double-digit CAGRs in growth forecasts.

Global social-network-led commerce revenue reached hundreds of billions USD in the mid-2020s.

Some market models predict the social commerce market could scale from low trillions to several trillions over a 5–10 year span.

Smartphones account for over 90% of social commerce transactions.

Video commerce represents a large and growing share of social commerce GMV.

Social reselling (peer-to-peer sales via social) is one of the fastest-growing social commerce models.

Apparel often represents the largest product share in social commerce categories.

Beauty & personal care in social commerce shows a very high forecasted growth rate.

Asia-Pacific held a major share of global social commerce revenue in recent years.

North America is among the fastest-growing regions for social commerce CAGR.

Social commerce could represent ~13–28% of online retail sales globally, depending on whether China is included.

Industry estimates project social commerce to grow at high teens to mid-20s percent annually in many markets.

In China, a very high share of social users purchase via social platforms.

In some Western markets, a majority of users had not yet purchased via social at the time of earlier surveys.

In U.S./U.K. markets, shoppers often prioritize price and discounts over discovery features.

In China/India/Brazil, shoppers emphasize discovery and evaluation tools (reviews, demos).

In certain markets, a large share of consumers used forum-style social shopping historically.

A significant portion of businesses in emerging markets report making sales via social networks.

Online shopper counts in fast-growing countries rose significantly year-over-year.

Average e-commerce GMV per person has been increasing in many APAC markets.

Many enterprises report that social media is deeply integrated into customer engagement workflows.

Social commerce ranks as one of the top e-commerce channels in several Southeast Asian markets.

Trust—fraud concerns and unclear return policies—remains a major adoption barrier.

Over half of social buyers report social commerce helps smaller brands reach customers.

AR (augmented reality) shopping features are accelerating in-app purchase intent.

High percentages of social users have reported at least one social purchase in recent annual surveys.

Repeat purchase rates on social commerce channels are often high (majority of buyers indicate repeat intent).

India’s social commerce has been forecast to grow at very high CAGRs as adoption accelerates.

Brazil’s social commerce market is also forecast to grow rapidly year-over-year.

China’s social commerce market is the largest regional contributor and continues to expand.

B2B social commerce and social-network-led transactions are emerging segments.

Peer-driven social reselling models show strong growth potential.

Excluding China, social commerce still represents a meaningful and growing portion of online retail.

Long-range estimates foresee social commerce revenues in the multi-trillion USD range under aggressive growth scenarios.

The social network-led commerce segment alone reached hundreds of billions in revenue in the mid-2020s.

Mobile device dominance in social commerce exceeds 90% in most markets.

Locally popular apps (platforms unique to a market) can command very high usage rates for social commerce.

Facebook remains dominant in many countries for social selling and discovery.

Instagram plays a strong role in visual product discovery and direct shopping flows.

TikTok has been rapidly growing as a social commerce discovery and sales channel.

Consumers often distinguish commercial livestreams from entertainment streams when assessing trust.

Market intelligence products track many KPIs for social commerce, reflecting complex segmentation by city, payment, and consumer type.

Cross-border social commerce is a meaningful component of market forecasts in some Southeast Asian countries.

Market reports often split GMV forecasts into domestic and cross-border components.

A majority of social buyers express willingness to buy from small businesses on social.

A large segment of social buyers are open to buying unfamiliar brands on social platforms.

High repeat-purchase intent indicates social commerce can build seller loyalty efficiently.

Trust issues such as refunds/returns remain frequently cited by consumers.

China’s rapid social commerce growth heavily influences global market share calculations.

Europe, Latin America, and Africa are growing social commerce markets starting from smaller bases.

Asia-Pacific is likely to remain a major share of global social commerce through the 2020s.

B2C social commerce continues to be the dominant business model by revenue share.

C2C social commerce is forecasted to grow strongly as platform features enable peer sales.

Younger generations are more comfortable with complete in-app shopping flows from discovery to payment.

Older shoppers require stronger signals of security and reputation to adopt social shopping.

High percentages of surveyed social users have purchased via social at least once in recent years.

Some market measurements place social commerce at ~18% of global e-commerce sales in specific models.

Market value estimates for social commerce vary but are consistently in the trillions-or-near-trillions range in multi-year forecasts.

Short-term projections show meaningful year-over-year global market growth into the mid-2020s.

Some reports estimate Asia-Pacific could account for an overwhelming majority of social commerce GMV.

Social commerce is favorable to smaller merchants and local sellers in many countries.

Repeat purchase statistics suggest strong potential for seller retention on social channels.

Purchase protection and refund clarity remain top barriers cited by consumers.

In multiple markets, social commerce ranks among the top few e-commerce channels in usage.

Commercial livestreams are generally more trusted for shopping than purely entertainment streams.

Continued technology improvements (video, AR, payments) are expected to further accelerate social commerce adoption.