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Retail Marketing Statistics 2025: 99+ Stats & Insights [Expert Analysis]
- November 6, 2025
- 6:09 pm
Table of Contents
Retail Consumer Behavior
65% of retail shoppers research products online before purchasing in-store.
72% of consumers say they prefer to buy from retailers that personalize shopping experiences.
57% of shoppers abandon purchases if the checkout process is too long.
78% compare prices across multiple brands before buying.
60% of shoppers say reviews heavily influence their purchase decisions.
52% of consumers say they trust retailers more when they show real customer photos.
71% of consumers expect consistent experiences across online and physical stores.
45% of shoppers say loyalty points influence their store choice.
38% of customers say they would leave a retailer after one bad service experience.
82% of consumers say product quality is the main reason they return to a retailer.
34% of consumers say social values of the retail brand affect their buying decisions.
59% of shoppers prefer to shop with retailers that offer free returns.
66% of consumers say convenience is the top factor in choosing where to shop.
49% of shoppers will switch retailers if their preferred payment options aren’t available.
81% of shoppers research deals or coupon codes before checkout.
53% of shoppers prefer brands that respond to complaints quickly.
70% of consumers say try-before-you-buy increases confidence.
61% of shoppers expect order tracking updates in real time.
50% of consumers say in-store displays influence impulse purchases.
80% of buyers are more likely to purchase when product benefits are demonstrated visually.
Online Retail + E-commerce Behavior
69% of online shopping carts are abandoned on average.
Free shipping reduces cart abandonment by up to 30%.
56% of online shoppers say delivery speed affects brand loyalty.
45% of customers expect same-day delivery options.
48% of online purchases now occur on mobile devices.
73% of consumers expect retailers to provide online inventory visibility.
62% of shoppers will cancel an order if the delivery estimate is unclear.
37% of online shoppers purchase through social media storefronts.
41% of consumers say quick checkout influences where they shop.
54% of shoppers say multiple product photos help reduce return risk.
40% of consumers consider estimated delivery date more important than shipping cost.
32% of online shoppers have purchased through livestream shopping channels.
85% of consumers read at least three reviews before buying.
Retailers offering one-click checkout see up to 18% higher conversion rates.
46% of shoppers abandon carts due to unexpected fees at checkout.
33% of customers expect a guest checkout option.
72% of shoppers say they prefer personalized product recommendations.
55% of online shoppers expect proactive delivery notifications.
63% of consumers expect retailers to offer multiple return options.
30% of consumers now use store pickup to avoid shipping delays.
Retail Store Experience & Operations
Retail stores with interactive displays see 25% higher engagement.
65% of consumers say they prefer stores with organized product categories.
50% of shoppers say staff product knowledge influences purchase confidence.
58% of customers leave stores due to long lines.
75% of buyers say clean store environments affect brand trust.
Music tempo influences shopping pace in 47% of customers.
Lighting design impacts product perception for 60% of shoppers.
34% of in-store purchases are impulse buys triggered by merchandising.
Retailers who offer lounge or seating areas increase dwell time by 12%.
Product sampling increases conversion by up to 80% in grocery retail.
52% of shoppers prefer cashierless payment lanes.
68% of customers prefer stores that provide self-checkout.
40% of shoppers say they would switch to retailers offering VR try-on.
57% of consumers are more likely to buy if assisted kindly by staff.
45% of store visitors say aisle signage affects navigation confidence.
28% of customers return to stores with seamless pickup/returns services.
39% of in-store shoppers use their phones to compare product specs.
49% of shoppers expect stores to offer digital loyalty programs.
Retail stores with fragrance scenting increase customer stay time by 15%.
50% of shoppers prefer retailers that allow in-store online order returns.
Retail Advertising & Marketing
Retailers allocate an average of 12–20% of revenue to marketing.
Personalized email campaigns increase repeat purchases by 17–25%.
Retailers using SMS campaigns see average open rates of 95%.
Loyalty program members spend 22% more than non-members.
Retailers using influencer marketing see conversion increases of 10–18%.
Product video ads increase conversion rates by up to 34%.
43% of shoppers follow retailers on social media for promotions.
Social proof messaging increases retail trust by 24%.
User-generated photos raise product conversion by 15%.
In-store signage promotions influence 60% of purchasing decisions.
Geotargeted ads increase store foot traffic by up to 18%.
52% of retailers say social media ads are their highest-ROI channel.
Digital coupons increase purchase likelihood by 28%.
SMS sale reminders reduce cart abandonment by 12%.
Personalized product recommendation engines lift revenue by 20–30%.
Flash sale scarcity messaging increases urgency in 48% of shoppers.
Retailers that retarget abandoned visitors recover ~12% of lost carts.
Seasonal campaigns drive 40% of annual retail revenue on average.
QR code product information increases conversion by 8%.
Interactive product demos boost purchase intent by 30%.
Retail Industry Trends & Future Outlook
28% of retailers are shifting to smaller urban-format stores.
63% plan to increase investment in mobile shopping features.
41% are integrating AI-driven demand forecasting.
37% are adopting RFID for inventory management.
55% of retailers plan to expand same-day delivery service.
48% of retail chains are investing in cashierless checkout tech.
Livestream shopping will account for ~15% of retail sales growth in coming years.
62% of retailers say first-party data is becoming essential for marketing.
43% are adopting sustainability messaging in product packaging.
Retail media advertising spending is growing ~20% year-over-year.
30% of retailers plan to reduce dependency on paid ads and increase loyalty programs.
AI-based customer service chatbots reduce support costs by ~35%.
24% of retailers are introducing product subscription models.
68% want to expand omnichannel fulfillment options.
49% of retailers plan to invest more in store experience design.
53% are adopting automated warehouse robotics.
Retailers offering same-day store pickup report a 29% rise in repeat customers.
45% of retail companies plan to increase influencer collaboration budgets.
72% believe customer experience is their biggest competitive differentiator.
58% of retailers say the future of retail is hybrid shopping: digital + physical.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.