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Mobile Marketing Statistics 2025: 97+ Stats & Insights [Expert Analysis]
- November 8, 2025
- 6:10 pm
Table of Contents
General Mobile Usage
Over 92% of internet users access the web via a mobile device.
Mobile devices account for about 55% of total global web traffic.
The average person checks their phone 144 times per day.
75% of users say they can’t live without their smartphones.
The average smartphone user has 80+ apps installed but uses around 9 daily.
60% of users prefer mobile browsing over desktop.
90% of users keep their mobile device within reach 24/7.
70% of mobile time is spent on apps.
30% of users browse the internet exclusively on mobile.
47% of US internet users say mobile is their primary browsing device.
Mobile Search Behavior
63% of Google searches now come from mobile.
95% of mobile search users look for local information.
88% of mobile searches lead to an action (visit, call, or purchase) within 24 hours.
28% of mobile local searches result in a purchase.
72% of consumers use mobile search to compare prices while in stores.
50% of users abandon sites that take more than 3 seconds to load on mobile.
Voice search usage is 3x more common on mobile than desktop.
45% of mobile users use voice search daily.
“Near me” searches have grown over 500% on mobile.
82% of shoppers consult their phones while making in-store decisions.
Mobile Advertising
Mobile ads account for more than 70% of digital ad spend.
In-app ads generate 1.5x higher CTR than mobile web ads.
Mobile video ads have 7x higher engagement than display ads.
51% of consumers are more likely to trust mobile ads within apps they use frequently.
61% of users say ads customized to their location feel more relevant.
Native mobile ads improve engagement by up to 25% compared to static display ads.
Mobile search ads convert 2x more than desktop search ads.
Mobile ad fraud accounts for about 15% of total ad spending loss.
The average mobile ad CTR is around 0.59%.
Short-form video mobile ads now represent over 35% of all mobile media spend.
Mobile App Engagement
92% of all mobile time is spent in apps rather than browsers.
Users open an average app 4 times per day.
48% of app sessions last less than 2 minutes.
25% of apps are opened once and never used again.
App store ranking influences 65% of app downloads.
Push notifications increase app retention by 3x.
Personalized notifications boost engagement by 80%.
App users spend 3x more than mobile site visitors.
Loyalty program apps increase repeat purchases by over 50%.
Mobile onboarding completion rate averages around 55%.
Mobile Video
80% of all social video views happen on mobile.
Viewers are 1.8x more likely to watch videos to the end on mobile.
Vertical video completion rates are 4x higher than horizontal.
Short-form video engagement is highest in the 10–25 second range.
65% of users prefer video without sound on mobile.
TikTok users spend an average of 95 minutes daily, primarily on mobile.
YouTube mobile watch time grows about 15% year-over-year.
Mobile video ads have a 35% higher recall than desktop video ads.
72% of consumers prefer learning about products via video.
46% of consumers make a purchase after watching a mobile product video.
Mobile Social Media
98% of social media users access platforms via mobile.
70% of time spent on social media comes from mobile devices.
Instagram is 95% mobile-based in usage.
Facebook ads viewed on mobile account for over 85% of impressions.
60% of Twitter/X content is consumed via mobile.
Snapchat users open the app over 30 times per day on average.
Social commerce on mobile grows 20–30% annually.
Influencer content performs 2x better on mobile vs. desktop.
55% of people discover new brands on mobile social platforms.
Mobile-first social designs increase engagement by 40%+.
Mobile Commerce (M-Commerce)
73% of all e-commerce transactions are expected to be mobile-driven.
61% of consumers say mobile simplicity is key to choosing a retailer.
30% of users abandon purchases if a site isn’t mobile optimized.
Mobile wallets now account for nearly 50% of online checkout payments.
1-click checkout increases mobile conversions by 22%.
90% of mobile shoppers say slow-loading pages affect purchasing decisions.
70% of cart abandonment happens on mobile.
SMS order updates increase re-purchase by 18%.
Live chat support boosts mobile purchase chances by 25%.
Personalized recommendations raise mobile order value by 15%.
SMS & Messaging
SMS open rate is 98%.
90% of SMS messages are opened within 3 minutes.
SMS marketing CTR averages 19%.
SMS conversions average around 29%.
70% of customers prefer communicating via text over phone calls.
Text-based promos lead to 35% higher redemption than email.
65% of consumers sign up for text notifications when offered.
Cart recovery texts recover 15–25% of abandoned purchases.
SMS opt-out rates average only 2%.
Rich media SMS increases engagement by 30–60%.
Mobile User Behavior & Experience
57% of users won’t recommend a business with poor mobile design.
75% of consumers judge brand credibility based on mobile UX.
50% of mobile users expect a site to load in 2 seconds or less.
Dark mode usage is preferred by 60% of mobile users.
Thumb-zone design boosts tap engagement by 20%.
68% of users prefer mobile-friendly forms over desktop.
Lazy-loaded images improve mobile site experience by 35%.
64% of consumers feel more connected to brands with mobile apps.
Personalized mobile experiences improve satisfaction by 70%.
Mobile-friendly pricing pages convert 50% better.
Mobile Marketing ROI
Mobile-first companies grow 2x faster than non-mobile-first.
Mobile-optimized landing pages convert 3x more.
Mobile A/B testing increases ROI by up to 40%.
Brands investing in mobile UX see 25% lower cost per acquisition.
Engagement-focused mobile ads drive 60% more repeat visits.
Mobile retargeting increases conversion rates by 10–15%.
Companies that personalize mobile experiences see revenue increases of 15–30%.
Mobile-first email formatting boosts clicks by 50%.
Mobile loyalty rewards increase customer lifetime value by 35%.
Businesses prioritizing mobile marketing outperform competitors by 2–3x.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.