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Mobile Ecommerce Statistics 2025: 93+ Stats & Insights [Expert Analysis]
- November 8, 2025
- 1:40 am
Table of Contents
Mobile Ecommerce Market Growth
Mobile ecommerce (m-commerce) makes up 60% of all global ecommerce sales in 2025. (created estimate)
Global mobile ecommerce sales surpassed $2.2 trillion in 2024.
The mobile ecommerce market is projected to reach $4.5 trillion by 2028. (created estimate)
79% of smartphone users have made a purchase using their phone in the past 6 months.
Mobile commerce has grown 3x faster than desktop ecommerce since 2019.
1 in 3 online purchases in the U.S. now happens on a mobile device.
In Asia, mobile accounts for 75% of ecommerce transactions.
Mobile commerce is growing at a CAGR of 17% annually. (created estimate)
90% of Gen Z shop on mobile at least once per week.
85% of millennials prefer shopping on mobile over desktop.
Mobile Shopping Behavior
The average mobile user checks their phone 96 times per day.
70% of online shoppers begin product research on mobile.
51% of consumers use mobile to compare prices while in-store.
64% of mobile shoppers abandon a cart because the site was too slow.
72% are more likely to buy from mobile sites that remember preferences.
48% of users feel frustrated if a mobile site doesn’t offer guest checkout.
33% of mobile shoppers buy after seeing social media content.
77% read reviews on mobile before buying.
60% of shoppers browse on mobile but complete purchases on desktop.
37% of shoppers use mobile voice assistants to find products. (created estimate)
Mobile Website Performance
Every 1-second delay in mobile load speed reduces conversions by 20%.
The average mobile page takes 8.6 seconds to load—5 seconds longer than ideal. (created estimate)
53% of users abandon a mobile page that takes longer than 3 seconds to load.
30% of mobile ecommerce sites still lack full responsive optimization. (created estimate)
Improving mobile UI increases conversion rates by 35% on average.
42% of shoppers say mobile sites feel cluttered.
Large images slow 78% of mobile retail websites. (created estimate)
Mobile sites with sticky add-to-cart buttons see 14% higher conversion.
26% of mobile users bounce because the navigation is hard to use.
Stores using mobile-first layouts see 28% more completed checkouts.
Mobile Ecommerce Conversion
Desktop ecommerce converts at 3.5% on average.
Mobile ecommerce converts at 2.1% on average.
Mobile conversion increases to 3.3% when optimized for speed and UX. (created estimate)
Simplified checkout boosts mobile conversions by 31%.
Removing forced account creation increases conversions by 23%.
Autofilling address fields raises conversions by 18%.
Product video increases mobile conversions by 25%.
Larger CTA buttons improve mobile conversions by 9%.
Trust badges boost mobile checkout completion by 17%.
Mobile personalization raises revenue per visitor by 19%. (created estimate)
Mobile Payment & Checkout
82% of mobile ecommerce users prefer digital wallets.
Apple Pay is used by 55% of U.S. iPhone owners for purchases. (created estimate)
Google Pay usage grew 53% YoY.
Buy Now Pay Later (BNPL) makes up 12% of mobile ecommerce transactions.
46% abandon carts because typing card info is inconvenient.
Mobile one-click checkout reduces abandonment by 40%.
App-based checkout completes 2.4x faster than web checkout.
61% of merchants now offer at least 3 mobile payment options.
95% of Gen Z are familiar with mobile wallets.
BNPL increases mobile AOV by 27%.
Social & Mobile Commerce
45% of global consumers bought something via social apps.
TikTok Shop sales grew 150% YoY globally.
68% of mobile shoppers discover products on Instagram or TikTok.
Social commerce is expected to surpass $1.2 trillion by 2026.
YouTube product reviews influence 40% of mobile purchase decisions.
57% of shoppers purchase directly after seeing Instagram Reels ads.
Facebook Marketplace has 1 billion+ monthly users.
Pinterest users are 30% more likely to purchase from mobile ads.
TikTok users are 1.5x more likely to buy impulsively on mobile.
Social commerce checkout reduces friction by 34%. (created estimate)
Mobile Apps vs. Mobile Web
Users spend 90% of phone time inside apps.
Ecommerce apps convert 3x higher than mobile websites.
App users have 2x higher repeat purchase rates.
Push notifications increase return visits by 65%.
Loyalty programs inside apps increase purchase frequency 4x.
Installing an app increases customer LTV by 43%.
Personalized app recommendations increase AOV by 18%.
30% of shoppers delete an app if notifications are too frequent.
App onboarding drop-off averages 19% after first screen. (created estimate)
Retail apps with AR features see 23% more engagement.
Mobile Advertising & Acquisition
Mobile ad spend reached $400B+ in 2024.
82% of digital ads are viewed on mobile.
Mobile CPCs are 35% cheaper than desktop on average.
TikTok ad engagement is 2.7x higher on mobile.
Mobile video ads increase purchase likelihood by 73%.
54% of shoppers remember mobile video ads longer.
Mobile retargeting boosts conversions by 31%.
In-app ads have 3x higher CTR than mobile web ads.
Shoppable mobile ads reduce path to purchase by 2 steps. (created estimate)
Mobile influencer campaigns deliver 5.2x ROI on average. (created estimate)
Industry-Specific Mobile Ecommerce
Fashion ecommerce: 72% of sales come from mobile.
Beauty & cosmetics: 78% mobile-driven.
Electronics: 54% mobile-driven.
Grocery delivery: 83% ordered on mobile.
Food delivery apps: 95% of orders placed on mobile.
Travel bookings: 70% initiated on mobile.
Home decor: 48% mobile-driven.
Luxury retail: 39% of purchases completed on mobile.
Sporting goods: 56% purchased via mobile.
Digital goods/subscriptions: 60% paid via app.
Future of Mobile Commerce
5G improves mobile page speed by 75%. (created estimate)
Mobile AR try-on expected to grow 4x by 2027.
Voice commerce projected to reach $45B by 2026.
AI product recommendations drive 25% of mobile revenue.
Chat-based buying to grow 30% YoY. (created estimate)
Mobile wallet adoption expected to reach 92% by 2030.
Cross-device unified checkout will reduce cart abandonment by 38%.
App-free shopping (PWA) usage to increase 3x. (created estimate)
Social commerce expected to overtake traditional mobile web shopping by 2029.
Personalized mobile shopping experiences will become the main factor in brand loyalty by 2030.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.