HOME / BLOG / STATISTICS
Ecommerce Statistics 2025: 95+ Stats & Insights [Expert Analysis]
- October 21, 2025
- 5:35 pm
By laying out the key statistics for 2025 and beyond — from global sales to regional breakout markets, from mobile commerce to AI-driven personalisation — this article gives you not only the numbers but the implications: what to expect, what to act on, and how to stay ahead.
Table of Contents
Market Size & Growth
The global eCommerce market is projected to reach about US$6.42 trillion in 2025.
eCommerce worldwide is expected to grow around 7.8% in 2025.
By 2028, global retail eCommerce sales could reach about US$7.886 trillion.
As of 2025, about 2.77 billion people are online shoppers globally (~33% of the world’s population).
The share of retail purchases happening online is around 21% in 2025, with projections to about 22.6% by 2027.
In 2024, global online retail share was about 20.1% of retail purchases.
There are over 28 million eCommerce stores globally as of 2025.
In the U.S., eCommerce sales in 2024 were approximately US$1.19 trillion, up ~8.1% year-on-year.
China leads the global eCommerce market with nearly half of global eCommerce revenue in 2025.
In 2026, global ecommerce is expected to hit around US$6.88 trillion.
Mobile Commerce (mCommerce)
Mobile devices are projected to account for ~59% of global ecommerce retail sales in 2025.
In 2024, mobile commerce globally was ~57% of ecommerce sales.
The U.S. mobile commerce market is estimated to reach ~US$616.3 billion by 2025.
In the U.S., mobile commerce is projected to represent ~44.2% of total retail ecommerce sales by 2025.
Globally, in February 2025, mobile device share of B2C ecommerce purchases was 65.9% vs desktop 34.1%.
On U.S. mobile commerce, ~76% of U.S. adults report using a smartphone to shop online; 32% do so weekly or more.
Mobile shopping apps: 88% of consumers use mobile shopping apps; 52% use them weekly.
Average mobile conversion rate globally is ~2% vs ~3% on desktop.
Global mobile commerce revenue is projected to reach ~$3.35 trillion by 2028.
In the U.S., mobile commerce sales were projected at ~$558.29 billion (44.6% of total U.S. retail ecommerce) by 2025.
Device & Traffic Behavior
Globally, about 70.92% of ecommerce traffic (site visits) comes from mobile devices; tablets ~2%; desktop ~27%.
Global mobile accounts for ~59.9% of revenue, desktop ~37.5%, tablet ~2.6%.
In the U.S., ~75% of online shopping traffic originates from mobile devices; ~66% of retail orders from mobile.
In 2025, for example, the U.S. mobile commerce share was projected to be ~44% of total U.S. digital retail.
Across device types, desktop still converts better than mobile on average.
Customer & Shopping Behavior
52% of online shoppers look for products internationally (i.e., cross-border shopping).
34% of online shoppers shop at least once a week.
99% of customers read reviews when shopping online.
For U.S. adults, 61% believe mobile shopping capability is essential for convenience.
35.2% of Americans make a retail purchase through smartphone weekly.
In mobile commerce, one major barrier: average abandoned-cart rate ~84%.
Among mobile commerce issues: 35% of mobile shoppers cite “lack of product information” as a problem; 23% cite “clunky UI”.
In the U.S., in 2024 a smartphone user was ~17.7% more likely than the average global consumer to make a weekly retail purchase via smartphone.
The number of online shoppers globally is expected to grow to ~2.86 billion in 2026.
Regional & Channel Highlights
China is expected to generate over US$3.5 trillion in B2C online sales in 2025, more than double the U.S. amount.
The UK has digital retail penetration exceeding 30%; Germany and France are in the 17–20% online-share range.
In the U.S., retail eCommerce as a share of total retail was ~18.4% in 2024.
In the U.S., mobile commerce sales represented ~7.76% of all retail sales in 2024.
In Italy (and some global markets), mobile accounts for ~63% of eCommerce share.
Quick commerce (ultra-fast delivery) now accounts for ~20% of India’s eCommerce sector, growing at ~50% annually.
Traffic Sources & Marketing Channels
Globally, ~50.5% of eCommerce traffic comes from paid search.
~29% of traffic is direct, ~10.6% via email marketing, ~8.8% via affiliate marketing, ~1.1% via paid social.
Social commerce (shopping via social media) is rising rapidly and expected to be a major growth channel.
For mobile commerce, ~54% of the mobile commerce (m-commerce) happens via apps vs mobile browsers.
In some markets, mobile purchases through apps are significantly more than via mobile browser.
Conversion & Checkout Metrics
Global average mobile conversion rate ~2%, desktop ~3%.
In mobile commerce, abandoned cart rate ~84%.
Major reasons for cart abandonment include unexpected costs (shipping/taxes), required account creation, slow delivery, security concerns, complex checkout.
In 2022 traffic data: tablets account for ~2% of visits and ~2.6% of revenue in some global eCommerce statistics.
Average Order Value (AOV) in mobile commerce (in one dataset) ~$112.29.
Demographics & Shopping Frequency
~34% of online shoppers globally make an online purchase at least once each week.
In the U.S., ~35.2% of adults make a purchase via smartphone weekly.
Among U.S. online shoppers, ~76% use smartphones to make online purchases.
A consumer in the U.S. is ~17.7% more likely than the average global consumer to make a weekly purchase via smartphone.
~61% of American adults believe mobile shopping capability is essential.
Cross-Border & International Buying
52% of online shoppers say they look for products abroad (internationally).
The growing markets of Southeast Asia, India and Latin America show double-digit growth in eCommerce driven by smartphone adoption.
Mobile adoption and convenience are key drivers of international eCommerce growth.
Online buyers in many regions increasingly expect fast shipping and global delivery capabilities.
Cross-border eCommerce presents opportunities but also logistic, regulatory & payment challenges. (General observation from literature.)
Technology & Trends
Mobile commerce growth is being fueled by faster networks, app-based shopping and one-tap payments.
Artificial Intelligence (AI)-driven personalization (product recommendations, chatbots) is becoming a major trend in eCommerce.
Social commerce (shopping via social channels) is becoming more mainstream and expected to gain share.
Retailers are increasingly optimizing for mobile-first UX because mobile now dominates.
The share of mobile purchases through apps vs browser underscores the importance of app strategies.
Retail & Industry Breakdowns
Among top online-purchased consumer goods in 2024: Fashion (~US$771 billion), Food (~US$680 billion), DIY (~US$494 billion), Consumer Electronics (~US$465 billion) in one region’s data.
In 2024, there were 5.56 billion internet users worldwide (~68% of population).
In the Italian/global sample, the number of people shopping online every week decreased slightly (-0.3 % YoY) to ~55.8% of internet users.
In 2024, average daily time online globally ~6 h 38 min per day.
In many markets, mobile accounts for the majority (>60%) of eCommerce share.
E-commerce as Share of Overall Retail
In 2022, global eCommerce share of retail was ~18.7%.
In 2023, it rose to ~19.4%.
Forecasts say global eCommerce share will be ~22.5% by 2028.
In the U.S., retail eCommerce share was ~18.4% of all retail in 2024.
Mobile retail in the U.S. was expected to reach ~7.9% of all retail by 2025.
Store & Platform Metrics
There are over 28 million eCommerce stores globally (2025 data).
Many small sellers are joining large platforms (e.g., many sellers on major marketplaces). (General industry insight.)
Mobile commerce in the U.S. was projected at ~US$728.28 billion by 2025.
In one data set, for the U.S. digital retail market: mobile share of total retail ecommerce ~42.9% in 2024.
In some regions, app-based mobile commerce conversion and share continue to grow. (Derived from multiple sources.)
Shopping Experience & Expectations
Free shipping and fast delivery are increasingly expectations rather than differentiators. (Common theme in eCommerce reports.)
Mobile UX, one-tap checkout, and payment flexibility (digital wallets, BNPL) drive conversion and engagement.
Trust, security, and ease of checkout remain barriers for many mobile shoppers.
Review-readiness: nearly all online consumers look at product reviews before purchase.
International shoppers expect global payment options and delivery – cross-border readiness becomes a competitive advantage. (Summarised from multiple sources.)
Predictions & Future Outlook
By 2028, global retail eCommerce sales may reach ~US$7.886 trillion.
By 2026, eCommerce is expected to hit around US$6.88 trillion.
Mobile commerce revenue globally projected to hit ~$3.35 trillion by 2028.
The number of global online shoppers is expected to be ~2.86 billion in 2026.
The share of eCommerce in total retail globally is projected to reach ~22.5% by 2028.
Miscellaneous / Emerging Insights
Mobile commerce average order value (AOV) in one sample ~$112.29.
In one data set, mobile shopping apps are used weekly by 52% of consumers.
In some global statistics, mobile device time usage (~88% in apps) drives commerce usage.
In Italy/global sample: number of weekly online shoppers decreased slightly YoY, showing saturation in some regions.
In the U.S., ~61% of adults say mobile shopping capability is essential.
The growth of social commerce and mobile app-first purchases points to shifting business models (brands leveraging influencers/social platforms).
Desktop still holds a meaningful share of revenue/conversion even as mobile dominates visits.
Abandonment remains a challenge—optimising checkout, mobile UX, transparency of costs remains critical.
Geographic variation: Some countries vary significantly in mobile vs desktop share (e.g., U.S. mobile share ~81.2% vs desktop 18.8% in one dataset).
For many retailers, cross-channel and omnichannel strategies (online + offline) are becoming essential as eCommerce share rises. (General industry insight.)
Ready to Grow Your Business?
At Marketing LTB, we specialize in helping businesses like yours thrive online. From strategic digital marketing and branding to web development and social media management, we offer the tools and expertise to elevate your brand and drive real results.
Let’s build something amazing together, get in touch with us today!
About Marketing LTB
Marketing LTB is a full-service marketing agency offering over 50 specialized services across 100+ industries. Our seasoned team leverages data-driven strategies and a full-funnel approach to maximize your ROI and fuel business growth. Discover how our expertise can drive revenue for your business>
About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.