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Consumer Behavior Statistics 2025: 98+ Stats & Insights [Expert Analysis]
- November 14, 2025
- 3:16 pm
Table of Contents
Online Shopping Behavior
78% of consumers say they research online before making any significant purchase.
67% compare prices on at least three websites before buying.
54% abandon a cart if shipping costs are higher than expected.
42% abandon a cart if checkout takes more than two minutes.
61% of shoppers say personalized product recommendations influence their final decision.
36% of consumers prefer brands that offer a “buy now, pay later” option.
71% trust websites with detailed customer reviews more than those without.
48% of consumers say product videos increase purchase confidence.
57% are more likely to buy if the product page includes a comparison table.
33% will leave a brand permanently after a poor checkout experience.
Mobile Shopping Behavior
84% of shoppers use their smartphones while in physical stores to compare prices.
Mobile accounts for 63% of all eCommerce visits.
41% of consumers have made a purchase directly through a social media app.
69% say a slow mobile site makes them less likely to buy.
52% prefer mobile-friendly product pages over desktop-optimized ones.
28% buy exclusively through mobile in at least one product category.
49% say mobile wallet support increases purchase likelihood.
65% of shoppers read mobile reviews before going to a store.
38% of mobile purchases happen late at night (9 PM–12 AM).
47% abandon a mobile cart if forced to create an account.
Search & Discovery Behavior
72% start product research on Google.
11% begin with Amazon even if they don’t plan to buy from Amazon.
31% discover new brands through TikTok.
44% say YouTube reviews are more trustworthy than written ones.
27% rely heavily on Reddit recommendations before buying.
53% of consumers prefer brands that appear in the top 3 Google search results.
36% say comparison articles strongly influence purchases.
29% use AI search tools (like ChatGPT or Gemini) to research products.
63% click paid ads if the brand looks familiar.
41% ignore search results past page one.
Consumer Loyalty Behavior
77% stay loyal to brands that consistently deliver on promises.
56% say they would switch brands after two negative experiences.
29% remain loyal because of reward programs.
51% make repeat purchases due to convenience over price.
22% stay loyal due to brand values and ethics.
47% say strong customer service drives long-term loyalty.
34% join at least one new loyalty program per year.
18% say they are “very loyal” to any single brand.
63% stick with brands that consistently have items in stock.
39% feel emotionally connected to at least one brand.
Price Sensitivity Behavior
59% wait for a discount before making a purchase.
46% say price is the top decision factor.
33% will switch brands for a 10% discount.
71% check for coupon codes before buying online.
24% abandon a cart if taxes are too high.
58% compare subscription vs one-time pricing.
49% prefer transparent pricing without hidden fees.
36% are willing to pay more for eco-friendly products.
41% would pay extra for faster shipping.
23% choose premium brands even in economic downturns.
Social Media Influence
69% say social media content inspired them to buy something in the last 90 days.
32% prefer TikTok for product discovery.
27% trust influencers more than brand ads.
44% have bought something because of TikTok “viral products”.
51% say user-generated content improves trust.
18% buy directly through social live streams.
63% say they trust small creators more than big influencers.
38% base purchasing decisions on social proof.
22% say meme-style ads influence them more than traditional ads.
35% avoid brands with negative social sentiment.
In-Store Shopping Behavior
75% still prefer in-store browsing for certain categories (e.g., clothing, groceries).
52% research online before buying in-store for expensive items.
41% check competitor prices on mobile while in-store.
29% say they prefer stores with digital kiosks or self-checkout.
33% are influenced by in-store displays.
47% want real-time inventory visibility before visiting a store.
26% buy more when stores offer free samples.
12% prefer cashier-only checkout (declining yearly).
55% say friendly staff increases purchase likelihood.
19% will abandon a store if the line is too long.
Post-Purchase Behavior
66% read or write reviews after receiving a product.
24% leave reviews only if they had a bad experience.
35% share purchases on social media if extremely satisfied.
48% will return items if they arrive damaged.
21% will stop buying from a brand after a difficult return process.
39% expect follow-up emails after buying.
18% re-buy after receiving personalized post-purchase recommendations.
61% consider packaging quality part of the product experience.
29% subscribe to reorder reminders for consumable products.
42% say they are more loyal to brands with hassle-free returns.
Subscription Behavior
38% subscribe to at least one product delivery service.
27% cancel subscriptions within the first 90 days.
46% say discounts motivate them to subscribe.
33% cancel subscriptions due to rising prices.
52% prefer flexible skip-or-pause plans.
21% subscribe because they forget to shop manually.
31% upgrade subscriptions when value is clear.
14% remain subscribed for over 3 years.
44% prefer subscriptions with bundled perks.
23% join “subscribe & save” without fully planning to keep it long-term.
Emerging Behavior Trends (2025)
37% use AI assistants to find product alternatives.
29% prefer brands with sustainability certifications.
12% use VR/AR try-on experiences before purchasing.
33% trust AI-generated product recommendations.
18% are comfortable buying from AI chat-based stores.
55% pay attention to how brands protect privacy.
31% choose brands with carbon-neutral shipping.
26% prefer brands that use recycled packaging.
47% avoid brands involved in ethical scandals.
41% say convenience is now more important than price.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.