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How Much Does Each Agency Type Cost?
- November 4, 2025
- 2:35 pm
Table of Contents
General Marketing Agencies
Marketing agency
A marketing agency usually costs $1,500–$15,000/month, depending on how many channels they handle, such as SEO, social media, PPC, and email. Costs rise when campaigns require brand strategy, analytics, or multi-market scaling.
Advertising agency
Advertising agencies often charge $3,000–$25,000/month for campaign ideation, creative development, and execution. If they handle media buying, expect an additional 10–20% of ad spend. Larger brand and TV campaigns cost significantly more.
SEO agency
SEO agencies typically charge $750–$10,000/month, depending on website size, backlink goals, and competitiveness of the niche. One-time technical audits range $700–$15,000, while enterprise SEO may exceed $20,000/month due to scale and resources.
PPC agency
PPC agencies usually charge 10–30% of your ad spend or a flat $500–$7,500/month, depending on campaign complexity and number of platforms managed. Higher ad budgets often receive reduced percentage rates.
TikTok Agencies
TikTok marketing agency
A TikTok marketing agency typically costs $1,000–$15,000/month, covering strategy, video content production, creator partnerships, and community growth. Costs rise when brands need frequent creative testing and trend-based video development.
TikTok ads agency
A TikTok ads agency generally charges 10–25% of ad spend or a retainer starting at $1,000/month. Their focus is usually performance-driven video testing, audience refinement, and rapid creative iteration to optimize cost per result.
TikTok shop agency
TikTok Shop agencies average $1,500–$20,000/month, and many include a commission on sales to align incentives. They manage storefront setup, promotional campaigns, influencer integrations, and live selling strategies to drive conversions.
TikTok live agency
TikTok Live agencies cost $2,000–$30,000/month, often paired with 5–20% of live sale revenue. They handle live show scripting, host training, live sale execution, and optimization to maintain strong viewer retention and conversion.
Meta (Facebook & Instagram) Agencies
Facebook ads agency
A Facebook ads agency charges 10–30% of ad spend or $1,000–$15,000/month depending on budget and complexity. They focus on audience targeting, creative testing, and scaling paid campaigns based on performance metrics.
Facebook marketing agency
Facebook marketing agencies managing content plus ads typically cost $1,500–$20,000/month. Services can include posting schedules, community management, messaging alignment, influencer outreach, and paid advertising coordination.
Instagram marketing agency
Instagram marketing agencies commonly cost $800–$12,000/month, depending on content frequency, visual production needs, and influencer collaboration. Agencies that create high-quality photo and reel content generally charge more.
Instagram ads agency
Instagram ads agencies follow similar pricing to Facebook ads: 10–25% of ad spend or from $1,000/month retainer. Costs vary depending on creative volume and audience testing requirements.
Google / YouTube Agencies
Google ads agency / Google PPC agency
A Google ads agency usually charges 10–30% of ad spend or $500–$10,000/month, depending on campaign volume, conversion tracking setup, and data optimization needed. High-spend accounts often get a reduced fee structure.
Google marketing agency
Google marketing agencies offering multi-channel support (Search, YouTube, Display, Performance Max) typically cost $3,000–$30,000/month, especially when creative production, landing pages, and analytics dashboards are included.
Google SEO agency
A Google-focused SEO agency charges $1,000–$15,000/month, depending on website complexity, backlink goals, and search competitiveness. Technical SEO-heavy industries often require more ongoing investment.
YouTube marketing agency
YouTube marketing agencies cost $1,500–$20,000/month, covering channel strategy, content planning, thumbnail optimization, and subscriber growth. Higher costs apply when frequent content production is handled by the agency.
YouTube ads agency
A YouTube ads agency typically charges 10–25% of ad spend or starts from $1,000/month for video advertising campaigns. Costs vary based on whether new video creative needs to be produced regularly.
YouTube SEO agency
YouTube SEO agencies generally cost $500–$7,500/month, focusing on optimizing titles, tags, thumbnails, playlists, and retention to improve video rankings and long-term channel growth.
Twitter / Reddit Agencies
Twitter marketing agency
Twitter marketing agencies typically cost $1,000–$12,000/month, focusing on brand voice, content posting, engagement amplification, and influencer dialogue. Real-time cultural relevance and reply-based engagement drive pricing up.
Twitter ads agency
Twitter ads agencies charge 10–25% of ad spend, optimizing promoted tweets and follower-growth campaigns. Performance depends heavily on creative relevancy and real-time trend alignment.
Reddit marketing agency
Reddit marketing agencies cost $1,500–$20,000/month, due to the need for authentic community interaction, sub-community strategy, and moderation. Reddit punishes brand misalignment, so expertise is crucial.
Reddit ads agency
Reddit ad management tends to cost 15–30% of ad spend because niche targeting requires more experimentation, conversation analysis, and ongoing subreddit-specific creative testing.
Amazon Agencies
Amazon advertising agency
Amazon advertising agencies usually charge 10–30% of ad spend, optimizing sponsored product and sponsored brand campaigns, keyword targeting, and bidding strategies to lower ACOS and increase revenue.
Amazon marketing agency
A full Amazon marketing agency costs $1,500–$15,000/month, covering listing optimization, store branding, review strategy, catalog management, and advertising to increase organic and paid ranking results.
Amazon PPC agency
Amazon PPC agencies charge $500–$10,000/month or a percentage of ad spend, depending on SKU count and optimization depth required to maintain positive profit margins.
Amazon SEO agency
Amazon SEO services range $800–$12,000/month, focusing on keyword indexing, conversion optimization, product detail page enhancements, and ongoing ranking improvement.
Shopify Agencies
Shopify SEO agency
Shopify SEO agencies cost $1,000–$8,000/month, focusing on product structure, site speed, technical fixes, and keyword growth strategies suited for eCommerce search engines.
Shopify design agency
Shopify design agencies charge $2,000–$50,000+ depending on the level of custom branding, layout complexity, UX refinement, and conversion-focused store experiences required.
Shopify marketing agency
Shopify marketing support ranges $1,500–$20,000/month, often covering ads, email marketing, retention workflows, and conversion rate optimization to increase sales efficiency.
Shopify web design agency
A full custom Shopify site build usually costs $5,000–$80,000+, depending on features, integrations, and store scale. Larger product catalogs require higher-cost architecture.
Shopify website development agency
Shopify development runs $50–$180/hour or fixed project pricing for feature builds, theme customizations, and backend integrations like fulfillment and ERP systems.
Shopify digital marketing agency
A Shopify digital marketing agency typically costs $2,000–$30,000/month, integrating paid acquisition, email flows, store optimization, and creative testing for sustainable growth.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.