If you’re wondering whether Bing Ads services are worth it and how they compare to Google Ads, the short answer is: Yes—Bing Ads (now Microsoft Advertising) is one of the most underrated paid advertising platforms, offering lower CPCs, less competition, and higher-intent audiences that often convert better. In this FAQ guide, we’ll walk through everything you need to know—from costs, benefits, bidding strategies, setup, management, optimization, and more. For businesses that want hands-off, professionally managed campaigns, you can check out our Bing Ads Management Services before diving into the full FAQ guide.

 

What Are Bing Ads Services?

Bing Ads services (officially Microsoft Advertising services) refer to professional management of paid advertising campaigns across Microsoft’s search network, which includes:

• Bing

• Yahoo

• AOL

• MSN

• Cortana

• Outlook

• Microsoft Edge

These services involve full-stack PPC management, such as:

• Keyword research

• Audience targeting

• Ad copywriting

• Campaign setup

• Bid strategy optimization

• Conversion tracking

• Landing page analysis

• Ongoing performance improvements

Because the Microsoft network reaches over 1 billion monthly users, Bing Ads services help businesses tap into a large yet less competitive advertising ecosystem.

 

Why Should Businesses Use Bing Ads?

Most advertisers flock to Google Ads—leaving Bing Ads less crowded and often less expensive. The main advantages include:

1. Lower Cost Per Click (CPC)

Microsoft Advertising typically offers cheaper clicks than Google—sometimes 30–60% less, depending on industry. This means you can generate more traffic with the same budget.

2. Less Competition

Because fewer advertisers bid on Bing, cost pressure is lower and average ad positions are better. Many advertisers consistently achieve top ad placement with a modest budget.

3. High-Value Audience

Bing’s user base includes:

• Older demographics

• Higher household income earners

• Desktop professionals (office workers)

• B2B searchers

This audience often converts at a higher rate, especially in B2B, finance, tech, consulting, and home services.

4. Seamless Google Ads Import

You can instantly import your Google Ads campaigns into Microsoft Ads, making setup fast and painless.

5. Access to Exclusive Microsoft Features

Unique options include:

• LinkedIn profile targeting

• Microsoft Dynamic Remarketing

• AI-powered audience expansion

All of these provide more control than Google offers.

 

How Much Do Bing Ads Services Cost?

Costs vary depending on your provider and campaign scope, but most businesses pay for:

1. Ad Spend (Paid to Microsoft Advertising)

This is your budget—commonly ranging from $500 to $50,000 per month.

2. Management Fee (Paid to Your Agency or Freelancer)

Most agencies charge:

• $300–$1,500/month for small accounts

• 10–20% of ad spend for medium accounts

• Custom pricing for enterprise accounts

The exact amount depends on:

• Number of campaigns

• Complexity of targeting

• Required landing page optimization

• Level of reporting and communication

Some providers also offer one-time setup packages for new advertisers.

 

Are Bing Ads Cheaper Than Google Ads?

For most industries—yes. You’ll usually see:

• Lower CPC

• Higher ad positions

• Lower CPA (cost per acquisition)

• Less competition

• Broader demographic reach

This makes Bing Ads ideal for:

• Agencies

• Local businesses

• B2B brands

• Consultants

• High-ticket services

• E-commerce brands with older audiences

However, Bing’s search volume is smaller. So while it’s cheaper, it won’t fully replace Google Ads—but it can dramatically improve ROI by capturing overlooked traffic.

 

How Effective Are Bing Ads for Lead Generation?

Bing Ads are extremely effective for lead generation because:

• Desktop users tend to fill forms more often

• Older demographics have higher purchase intent

• B2B audiences typically research via Microsoft network

• Less competition means better ad visibility

Industries that perform exceptionally well include:

• IT services

• Marketing services

• Finance

• Legal

• Real estate

• Home improvement

• SaaS

• Healthcare

Most advertisers experience better lead quality compared to Google—especially in B2B.

 

What Does a Bing Ads Service Provider Do?

A professional Bing Ads specialist handles the entire advertising process for you. This typically includes:

1. Market & Keyword Research

Finding high-intent keywords with strong commercial value, low CPC, and strong conversion potential.

2. Account Structure & Setup

Creating campaigns, ad groups, negative keyword lists, and conversion tracking.

3. Crafting High-Converting Ad Copy

Writing multiple ad variations with compelling CTAs and value propositions.

4. Bid Strategy Optimization

Choosing from automated or manual bidding strategies such as:

• Enhanced CPC

• Maximize Conversions

• Target CPA

• Maximize Clicks

• Target ROAS

5. Audience & Demographic Targeting

Including unique options like LinkedIn demographic targeting.

6. Tracking & Analytics Setup

Installing UET tags, conversion goals, and event tracking.

7. Ongoing Optimization

Weekly refinement including:

• Bid adjustments

• Negative keyword expansion

• A/B testing of ads

• Landing page optimization

• Audience retargeting

• Device, location, and schedule adjustments

8. Reporting & Insights

Monthly or weekly performance analysis with clear recommendations.

 

Do Bing Ads Work for E-Commerce?

Yes—especially for e-commerce brands targeting the 35+ demographic. Bing Shopping campaigns often have:

• Lower CPC

• Higher ROAS

• Higher average order value

Many online stores see Bing as an untapped revenue source with high profitability.

 

How Do Bing Ads Compare to Google Ads?

Think of Bing Ads as:

• Less competitive

• Cheaper

• Higher converting (in some niches)

• More customizable via LinkedIn data

• Lower total search volume

In most cases, the best strategy is NOT “Google or Bing”—it’s:

Google + Bing + Retargeting combo for maximum ROI.

 

What Industries Benefit the Most from Bing Ads?

Bing delivers exceptional results for:

B2B & Professional Services

• Marketing agencies

• Consultants

• Software companies

• IT services

• Legal services

• Accountants

High-Ticket Services

• Home renovation

• Real estate

• Financial advisors

Industries with Older Demographics

• Healthcare

• Insurance

• Travel

• Auto repair

If your customers are 35+, Bing is often a goldmine.

 

How Long Does It Take for Bing Ads to Work?

Most advertisers start seeing results within:

• 3–7 days for initial traffic

• 2–4 weeks for stabilized performance

• 6–12 weeks for optimized ROI

Because Bing’s competition is lower, campaigns often stabilize faster than Google.

Do Bing Ads Have Better Targeting Options Than Google Ads?

In many ways—yes. While Google Ads has a larger ecosystem, Microsoft Advertising offers several highly valuable targeting options that Google does not, including:

1. LinkedIn Profile Targeting

You can target users based on:

• Job title

• Company

• Industry

This is extremely powerful for B2B lead generation, where decision-makers often spend work hours on Microsoft devices and browsers.

2. Demographic Precision

Bing often provides more accurate:

• Age

• Gender

• Income (household income tiers)

This is partly because desktop users stay logged in more consistently.

3. Device-Level Segmentation

Since Bing is heavily used on desktops, you get:

• Higher CTR

• Higher form-submission rates

• More stable performance

4. Audience Expansion (AI-Powered)

This feature uses Microsoft’s machine-learning data across Edge, Windows, Outlook, Xbox, and MSN to find lookalike users with similar behavior.

Overall, Bing’s targeting is cleaner, more professional, and uniquely valuable for consultants, agencies, and B2B brands.

 

What Budgets Work Best for Bing Ads?

The ideal budget depends on your industry, but here are practical guidelines based on real campaign performance:

Low Budget ($10–$30/day)

Suitable for:

• Local businesses

• Home services

• Low-competition niches

Medium Budget ($30–$100/day)

Best for:

• B2B service businesses

• Local + regional campaigns

• E-commerce brands targeting older customers

High Budget ($100–$300/day)

Works well for:

• Competitive service industries

• National campaigns

• Lead gen with higher CPA thresholds

Enterprise ($300+/day)

Ideal for:

• Multi-national campaigns

• SaaS companies

• Corporations with broad product lines

The key advantage: Bing delivers consistent results even with small budgets, unlike Google, where low budgets often cause instability.

 

Should You Use Bing Ads If You Already Run Google Ads?

Absolutely. Here’s why:

1. You Reach a Completely Different Audience

Microsoft’s users are not a duplicate of Google’s. You’ll access:

• Professionals on Windows devices

• Older demographics

• Higher-income earners

• U.S. and UK users in corporate environments

2. Bing Ads Amplifies Your ROI

Many advertisers see:

• 10–40% more leads

• 20–60% lower CPC

• Higher conversion rates

3. You Reduce Over-Dependence on Google

Diversification means:

• More stable lead flow

• Lower risk

• Cheaper scaling

4. You Can Import Campaigns in Seconds

So there’s no extra setup burden—your Google Ads structure transfers immediately.

In short, if you’re running Google Ads but not Bing Ads, you’re leaving money on the table.

 

What Are the Most Common Mistakes in Bing Ads Campaigns?

Even though Bing is easier to manage, advertisers still make common errors:

 

1. Not using negative keywords

This leads to wasted spend on irrelevant searches.

2. Importing Google Ads campaigns without optimization

Google and Bing audiences behave differently, so ad copy and bids must be adjusted.

3. Ignoring LinkedIn targeting features

This is one of Bing’s biggest advantages—yet many advertisers skip it.

4. Overusing automated bidding too early

You need data before letting automation take over.

5. Not optimizing landing pages separately for Bing traffic

Bing users often prefer:

• Direct, professional copy

• Clear formatting

• Desktop-optimized layouts

6. Failing to set up UET tracking correctly

Without proper tracking, bidding algorithms cannot optimize.

 

How to Get Better Results With Bing Ads (Advanced Tips)

If you want to maximize ROI, focus on these advanced strategies:

 

1. Use LinkedIn Demographic Targeting

Target decision-makers by:

• Industry (e.g., Tech, Accounting, Real Estate)

• Company size

• Job role (CEO, Director, Operations Manager)

This creates laser-focused lead funnels that outperform Google.

 

2. Run a Split-Budget Approach

Use this structure:

• 70% of budget → High-intent keywords

• 20% → Competitor keywords

• 10% → Experiment campaigns

This gives stable performance while still allowing growth.

 

3. Use Manual CPC + ECPC Early On

Before switching to CPA bidding, build data manually.

 

4. Build a Large Negative Keyword List

This reduces waste by removing:

• Free

• Cheap

• DIY

• Tutorial

• Jobs

• Careers

• How to

These terms rarely convert in service industries.

 

5. Aggressively Retarget Bing Traffic

Use:

• Dynamic remarketing

• Audience expansion

• Visitor time-on-page segmentation

• Ad frequency control

This increases conversions by 20–50%.

 

How Do You Track Conversions in Bing Ads?

Microsoft Advertising uses the UET (Universal Event Tracking) tag.

You can track:

• Form submissions

• Button clicks

• Phone calls

• Purchases

• Add-to-cart

• Scroll depth or engagement

Most advertisers use:

1. UET + Google Tag Manager

Fastest setup with robust tracking.

2. UET + Native Code Installation

If you don’t use GTM or need custom triggers.

3. Offline Conversions Upload

For businesses tracking leads in CRM systems (HubSpot, Zoho, Salesforce).

Conversion tracking is essential—without it, optimization is impossible.

 

What Landing Pages Work Best for Bing Ads Traffic?

Because Bing users skew older and more professional, the best landing pages are:

1. Desktop-optimized

Avoid mobile-first layouts for Bing—90%+ of traffic is desktop.

2. Clear and direct

Use shorter copy and straightforward offers.

3. Trust-focused

Include:

• Certifications

• Case studies

• Testimonials

• Real client results

Bing users expect credibility and authority.

4. Fast loading

Corporate firewalls can slow sites—speed matters.

5. Strong CTA

Examples:

• Get Free Consultation

• Get Pricing

• Book Strategy Call

• Request Audit

These CTAs convert well in B2B and professional services.

 

Is Bing Ads Good for Local Businesses?

Yes—often better than Google Ads. Here’s why:

1. Local competition is lower

Businesses rarely use Bing for local ads, so you can dominate cheaply.

2. Higher desktop usage

Local shoppers searching from home or work convert strongly.

3. Cheap CPC

For small businesses, every dollar counts. Bing saves money.

4. Phone-call searchers convert well

Bing users often:

• Call directly

• Fill appointment forms

• Request quotes

Great for:

• HVAC

• Plumbers

• Electricians

• Dental clinics

• Auto repair

• Beauty services

 

Is Hiring a Bing Ads Specialist Worth It?

If you’re serious about results—yes.

A professional Bing Ads provider will:

• Build a strategy specific to Bing’s algorithm

• Improve your conversion tracking

• Maintain consistent lead flow

• Lower your CPA over time

• Manage bidding and data optimization

• Test and refine your landing pages

• Reduce wasted spend

Without proper management, even a low-competition platform can burn through your budget.

 

Final Verdict: Are Bing Ads Services Worth It in 2025?

If you want:

• Cheaper leads

• Lower competition

• Higher ROI

• Professional, older, high-income audiences

• Better B2B targeting

• More predictable performance

Then Bing Ads services are absolutely worth it.

The platform continues to grow, and with Microsoft’s integration across Windows, Edge, Xbox, Office, and LinkedIn, the ecosystem will become even more profitable for advertisers.

For most businesses, the winning formula in 2025 is:

Google Ads for volume + Bing Ads for cheap high-quality leads

This combination produces the strongest ROI and the most reliable long-term growth.

If you’re ready to improve your Bing Ads performance or want an expert to manage everything for you, explore our Bing Ads Management Services to get started.