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What Is the Average CTR for LinkedIn Ads? [2025 Benchmarks + Expert Insights]
- March 30, 2025
- 5:44 am
If you’re running B2B advertising campaigns, LinkedIn Ads should be one of your top platforms. But how do you know if your campaigns are performing well? One of the key metrics to watch is CTR (Click-Through Rate).
So, what is a good CTR on LinkedIn Ads in 2025? What factors influence it? And how do you improve it?
Let’s dive deep.
Table of Contents
What Is CTR in LinkedIn Ads?
CTR (Click-Through Rate) is the percentage of people who saw your ad and clicked on it. The formula is simple:
CTR = (Clicks ÷ Impressions) x 100
If your ad had 10,000 impressions and 100 clicks, your CTR is 1%.
On LinkedIn, this metric is vital because it shows how relevant and engaging your ad is to your target audience — which also affects your cost-per-click and overall ROI.
What Is the Average CTR for LinkedIn Ads in 2025?
Based on internal data from our clients at Marketing LTB and verified industry sources, here are the most up-to-date benchmarks:
Ad Format | Average CTR (2025) |
Sponsored Content (Single Image) | 0.44% |
Sponsored Content (Carousel) | 0.55% |
Video Ads | 0.61% |
Message Ads (InMail) | 3.2% Open Rate, 0.29% CTR |
Text Ads | 0.025% – 0.08% |
Dynamic Ads | 0.06% – 0.15% |
👉 Industry average CTR across all LinkedIn ad formats: 0.45% – 0.65%
📌 Pro Tip: A CTR above 0.60% is considered above average, and anything over 1% is top-performing.
What Influences CTR on LinkedIn Ads?
Several variables affect LinkedIn CTR — and you can control most of them:
1. Targeting Accuracy
LinkedIn offers powerful targeting options — job title, seniority, company size, industry, etc. The more precise your targeting, the more likely users will resonate with your message.
2. Ad Format
Video and carousel formats generally outperform static images in engagement. Use A/B testing to see which works best for your audience.
3. Visuals and Copy
An eye-catching visual paired with clear, benefit-driven ad copy can significantly lift CTR. Use curiosity, value, and urgency.
4. Offer Relevance
A free resource, case study, or lead magnet that truly addresses your audience’s pain point will drive more clicks.
5. Landing Page Alignment
Ensure your ad promise aligns with your landing page. Disjointed experience = wasted clicks.
How to Improve Your LinkedIn Ads CTR
Here are proven strategies we use at Marketing LTB to help clients scale their LinkedIn campaigns:
1. Use Attention-Grabbing Hooks
Start with pain points, statistics, or benefit-driven questions. Example:
“Struggling with B2B lead quality? This free template helped us 3X our MQLs.”
2. Optimize Your Ad Creative for Mobile
Over 65% of LinkedIn traffic is mobile. Ensure your visuals and CTAs are visible and effective on small screens.
3. Test Multiple Versions Rapidly
Don’t run one creative for weeks. Split test images, headlines, CTAs, and formats in micro-campaigns.
4. Use Retargeting Campaigns
Warm audiences click more. Use retargeting for users who visited your website or watched 50%+ of your video ad.
5. Layer Lookalike Targeting
Use Matched Audiences + lookalikes to scale high-CTR segments efficiently.
Real Case Study: How We Got 1.2% CTR with Carousel Ads
Client: SaaS startup in HR Tech
Objective: Drive demo signups
Ad Format: Carousel + Lead Gen Form
Targeting: HR managers, 200+ employee companies, US
CTR: 1.2% (nearly 3X the average)
What Worked:
- Value-based copy: “5 Hiring Mistakes Costing You Top Talent”
- Clear CTA: “Get the Checklist”
- Matched Audiences from website visitors
Future of CTR on LinkedIn Ads (2025 and Beyond)
As competition rises and AI personalizes content, CTR benchmarks will evolve. Here’s what to watch:
AI-powered ad optimization will push average CTRs slightly higher.
Interactive ad formats (like LinkedIn Stories Ads) are being tested and may reshape engagement.
Better targeting data via CRM integrations will mean fewer but more relevant impressions.
Ready to grow your revenue?
Book a free consultation & strategy call with our experts and start driving results today.
About Marketing LTB
Marketing LTB is a full-service marketing agency offering over 50 specialized services across 100+ industries. Our seasoned team leverages data-driven strategies and a full-funnel approach to maximize your ROI and fuel business growth. Discover how our expertise can drive revenue for your business>
About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.
