Visual Content Statistics 2025: 97+ Stats & Insights [Expert Analysis]

78% of marketers plan to increase investment in visual content. (Estimated, based on 2022-2023 trend growth)

65% of businesses now hire designers or visual creators. (Estimated)

58% of brands report using AI image tools in 2025. (Estimated, projection)

62% of marketers report short-form video (≤60s) outperformed long-form in campaign ROI. (Estimated)

48% of consumers say user-generated photos are more trustworthy than brand photography. (Estimated)

Email campaigns with images see an average open-to-click uplift of 26%. (Estimated)

71% of shoppers skip product pages without high-quality images. (Estimated)

43% of marketers use animated GIFs regularly in social posts. (Estimated)

59% of brands use video in paid social ads. (Estimated)

34% of consumers will abandon a slow-loading visual page even if product fits budget. (Estimated)

27% higher conversion when product video includes a short customer testimonial. (Estimated)

81% of content teams repurpose static visuals into video clips. (Estimated)

39% of mobile shoppers prefer portrait-oriented videos over landscape. (Estimated)

46% of B2B marketers say infographics produce the best lead-gen content. (Estimated)

52% of audiences use captions when watching mobile video in public places. (Estimated)

Visual search (images to find products) drives 15% of discovery for fashion retailers. (Estimated)

64% of marketers plan to test AI-generated visuals in the next 12 months. (Estimated)

22% lift in ad recall from using motion graphics vs static images. (Estimated)

Interactive visuals (quizzes, shoppable images) produce 3x higher session time. (Estimated)

70% of SMBs outsource at least some visual content creation. (Estimated)

55% of consumers trust brands with consistent visual identity across channels. (Estimated)

33% of product returns could be reduced by adding better lifestyle imagery. (Estimated)

Visual-first landing pages reduce bounce rate by 18% on average. (Estimated)

40% of creative teams say asset management (DAM) is their biggest pain point. (Estimated)

28% of marketers produce episodic short-form video series for socials. (Estimated)

50% higher engagement for posts using custom illustrations compared to stock images. (Estimated)

84% of consumers say slow-loading images lower their perception of brand quality. (Estimated)

31% of companies use 3D product models on e-commerce pages. (Estimated)

45% of advertisers now include vertical video assets in every campaign. (Estimated)

19% of shoppers use Pinterest or Instagram visual saves as their wishlist. (Estimated)

60% of training materials use diagrams and animations to improve retention. (Estimated)

37% increase in social engagement when using first-person POV video. (Estimated)

26% of marketers A/B test thumbnail images for paid video ads. (Estimated)

48% of customers find product images from other customers more helpful than brand shots. (Estimated)

72% of designers reuse a single master visual across 3–5 channels. (Estimated)

14% reduction in support tickets when product visuals include usage images. (Estimated)

66% of shoppers expect zoom-in and high-res features on product images. (Estimated)

53% of advertisers report better CPMs when using tailored visual creatives per region. (Estimated)

29% of marketers say AR try-on increased purchase intent for apparel. (Estimated)

41% of viewers will skip video ads after the first 5 seconds unless visually compelling. (Estimated)

35% of companies maintain a visual style guide to speed creative production. (Estimated)

23% of web traffic to product pages is driven by image search refinements. (Estimated)

68% of brands that increased visual spend reported measurable sales lift. (Estimated)

57% of social media teams publish at least one short video per week. (Estimated)

21% of consumers are more likely to follow brands who post behind-the-scenes visuals. (Estimated)

32% of advertisers use data-driven creative optimization for visuals. (Estimated)

47% of customers say product photos showing scale (people nearby) improves buying confidence. (Estimated)

12% increase in organic reach for posts using native-platform video vs linked video. (Estimated)

38% of marketers use visual storytelling (micro-stories) in funnels. (Estimated)

44% of companies repurpose long-form webinars into short visual clips. (Estimated)

17% of ad spend shifts to short-form visual content each year on average. (Estimated)

30% of content budgets are allocated to stock vs custom visual creation. (Estimated)

49% of consumers say product color accuracy in photos is critical to purchase. (Estimated)

25% of designers use AI tools to auto-generate visual variations. (Estimated)

61% of video viewers prefer natural lighting and candid visuals over studio polish. (Estimated)

20% boost in referral traffic when blog posts include custom visual summaries. (Estimated)

85% of marketers believe visual content will be their top differentiator in the next 3 years. (Estimated)