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Website Statistics 2025: 91+ Stats & Insights [Expert Analysis]
- November 8, 2025
- 5:30 pm
Table of Contents
Traffic & Users
Average website session duration: ~2 minutes 10 seconds.
Bounce rate for content-heavy sites: 40–65%.
Bounce rate for ecommerce homepages: 20–35%.
Percentage of global web sessions from mobile: ~60%.
Desktop share of traffic for B2B sites: ~55%.
Return visitor share for healthy sites: 30–45%.
New visitor share on typical small business site: 55–75%.
Average pages per session across industries: 2.5–4 pages.
Organic search share of overall traffic (average): ~50%.
Paid search share of traffic for advertisers: ~10–25%.
Direct traffic share (brand, bookmarks): ~20–35%.
Referral traffic share for sites with active partnerships: 5–15%.
Social traffic share for most businesses: 2–8%.
Percentage of traffic coming from video platforms (via links): 1–4%.
Average monthly visitors for a small local business site: 1,000–10,000.
Mobile & Devices
Mobile users who expect pages to load in <3s: ~70%.
Mobile conversion rate vs desktop: ~60–80% of desktop rate (varies by industry).
Percentage of users who abandon if site not mobile-friendly: ~50%.
Share of mobile users on 4G or better: ~80–90% (varies by market).
Tablet traffic share: ~2–8%.
Proportion of users enabling push notifications on first visit: 5–15%.
Share of mobile sessions originating from apps (in-app browser): 10–20%.
Percentage of users who prefer simplified mobile navigation: ~85%.
Proportion of mobile e-commerce checkouts started on mobile: ~70%.
Share of transactions completed on mobile vs desktop: ~45–65% (industry dependent).
Mobile users who abandon slow forms: ~60%.
Performance & Speed
% of visitors who abandon after 3s page load: ~32%.
Ideal TTFB (time to first byte) target: <200 ms.
Recommended Largest Contentful Paint (LCP): <2.5 s.
Recommended First Input Delay (FID) or Interaction to Next Paint: <100 ms.
Average page weight (desktop): ~1.5–3 MB.
Average page weight (mobile): ~1–2.5 MB.
Image optimization reduces page size by: 30–70% on average.
Enabling compression (gzip/br) reduces text payloads by ~60–80%.
CDN adoption among medium+ sites: ~65–85%.
Percentage of pages with render-blocking scripts unoptimized: ~40–60%.
SEO & Organic Search
Organic click-through rate (CTR) for top search result: ~25–35%.
First page (positions 1–10) secures ~92% of organic clicks.
Pages on first page average pages per domain: ~10–20 pages (varies by niche).
% of search queries that are branded for established businesses: ~30–60%.
Local pack clicks share vs organic: ~25–40% of local searches.
Percentage of searches with local intent: ~46%.
Sites with regularly updated content see organic traffic growth: ~50–200% vs static sites.
Importance of backlinks in ranking signal (relative weight): High — among top 3 factors.
Share of keywords ranking in top 3 for domains with active SEO: ~10–30% of targeted terms.
Percentage of content that gets most organic traffic after 3–6 months: ~70% (time to maturity).
Featured snippet share for queries with concise answers: ~8–12% of queries.
Schema markup adoption among top 100 results in many niches: ~40–60%.
Percentage of organic traffic lost after 1 indexability issue unresolved: ~10–30%.
Mobile-first indexing is applied to ~100% of new sites (indexing practice standard).
Conversion & CRO
Average ecommerce conversion rate (all devices): ~1–2.5%.
Average conversion rate for lead-gen B2B sites: ~2–6%.
Landing pages optimized for a single CTA convert ~20–300% better than generic pages.
Cart abandonment rate for online stores: ~65–80%.
Checkout funnel drop on step-heavy flows: ~30–60% loss vs one-page checkouts.
Personalized product recommendations increase average order value by ~10–30%.
Live chat on site increases conversion by ~10–40% when staffed.
Adding trust seals raises conversions by ~5–15% for skeptical audiences.
A/B testing adoption among growth teams: ~40–70%.
Speed improvements of 1s can improve conversions by ~7–20%.
Exit-intent offers recover ~3–8% of leaving visitors.
Free shipping threshold increases average order value by ~10–30%.
Video on landing pages improves conversions by ~20–80% depending on product.
Multi-step forms with progress indicators reduce abandonment by ~10–25%.
Content & UX
Average attention time on article pages: ~1.5–3 minutes.
Readers complete long-form content (2,000+ words) at a rate of ~10–25%.
Listicles and how-to posts tend to get 2–3× more shares than dense analysis pieces.
Pages with a clear visual hierarchy reduce task time by ~20–40%.
Users scan pages in an F-pattern about 70–80% of the time.
Chunked content (subheads, bullets) increases comprehension by ~15–40%.
Use of clear CTAs increases click-throughs by ~20–60%.
Accessibility issues (contrast, alt text) are present on ~60–85% of sites.
Readability (7th–10th grade) hits the broadest audience — target readability improves engagement.
Content with images or diagrams retains attention ~2× longer vs text-only.
Interactive tools (calculators, configurators) increase time on site and lead generation by ~30–200%.
Security & Trust
Percentage of sites still missing HTTPS redirect: ~5–15% (depends on sample).
Sites with HTTPS see higher trust and slightly higher rankings (user preference).
Percentage of small sites with outdated CMS/plugins: ~30–60%.
Average time to patch critical vulnerabilities in small orgs: weeks to months.
Use of multi-factor authentication for admin panels in SMBs: ~20–40%.
Share of users who check privacy policy before signup: ~5–12%.
Percentage of customers who abandon a site after security concerns: ~10–35%.
E-commerce & Payments
Average online return rate for retail: 15–30%.
Payment methods usage split: cards ~50–75%, digital wallets ~20–40%, bank transfers/local pay remainder.
Fraud chargeback rate for merchants (healthy): <0.5–1% of transactions.
One-click guest checkout increases conversions by ~10–50%.
Average order value uplift from cross-sells: ~10–25%.
Percentage of shoppers who read product reviews before buying: ~70–90%.
Mobile wallets share of checkout on mobile: ~30–60% (market dependent).
Subscription-commerce retention after 3 months: ~60–80% (product dependent).
Analytics & Measurement
Percentage of sites with properly configured analytics goals: ~30–50%.
Sampling issues affect reports on high-traffic properties ~10–25% of the time if not using unsampled tools.
Event tracking adoption on marketing sites: ~40–70%.
Percentage of businesses using attribution models beyond last-click: ~20–45%.
Data discrepancies between analytics and CRM are common: ~5–15% variance.
Regular reporting cadence (weekly/monthly) improves decision speed and ROI measurement.
Hosting & Tech
Average uptime target for professional hosts: 99.9–99.99%.
Percentage of sites using modern JavaScript frameworks for frontend: ~30–60% (rising).
Headless CMS adoption among enterprise sites: ~20–40%.
Percentage of sites serving compressed assets and cache headers correctly: ~50–80%.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.