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Retargeting Statistics 2025: 97+ Stats & Insights [Expert Analysis]
- November 8, 2025
- 12:54 am
Table of Contents
Retargeting Adoption & Usage
Around 77% of marketers use retargeting as part of their advertising strategy.
44% of businesses say retargeting is a top-performing conversion tactic.
70% of marketers allocate budget specifically to retargeting campaigns.
35% of brands spend more than 10% of their total digital ad budget on retargeting.
48% of marketers plan to increase retargeting spend year-over-year.
Retargeting is used by 50%+ of eCommerce brands regularly.
Retargeting is the #1 tactic used to reduce cart abandonment.
65% of agencies recommend retargeting as a must-have campaign layer.
54% of B2B companies use retargeting in LinkedIn Ads.
9 out of 10 advertisers consider retargeting effective for nurturing warm audiences.
Performance & Conversion
Website visitors who are retargeted are 70% more likely to convert.
Retargeted display ads can lead to a 10x higher click-through rate than standard display.
Retargeting CTR averages 0.7%, compared to 0.05% for typical display.
Retargeting can increase branded search traffic by 104%.
Retargeting can improve total conversions by 30–50% on average.
Retargeting email sequences can drive 18–25% more repeat visits.
Retargeting reduces cost per acquisition (CPA) by up to 42%.
Retargeted users browse longer and view 3x more pages.
Dynamic product ads can increase conversion rates by 50–200%.
When combined with cold awareness ads, retargeting improves conversion rates by 28%.
Cost & ROI
Retargeting campaigns typically cost 30–60% less per click than cold campaigns.
Retargeting ads can produce a 6–15x return on ad spend (ROAS).
Average CPA for retargeting is 20–40% lower than non-retargeting campaigns.
Retargeting on Google Display averages $0.25–$1.50 per click.
Facebook retargeting CPC averages $0.50–$1.20.
Retargeting CPM usually ranges $5–$15.
eCommerce retargeting campaigns see an average ROAS of 8:1.
SaaS brands average 4:1 ROAS with retargeting.
Retail brands average 6:1 ROAS.
Retargeting budgets typically represent 10–25% of paid media spend.
Audience Behavior
98% of website visitors don’t convert on their first visit.
72% of shoppers abandon their cart without buying.
26% of abandoned cart shoppers return due to retargeting ads.
Users need 5–7 brand touches before converting.
Returning visitors convert 2–3x better than new visitors.
Retargeted users engage with emails 40% more than cold leads.
3 out of 4 shoppers notice retargeting ads.
60% of consumers say they feel positive or neutral about retargeting.
Only 18% of users find retargeting “annoying” when frequency is controlled.
Users retargeted with video are 34% more likely to convert than with images.
Best Practice Metrics
Ideal retargeting frequency cap: 5–12 impressions per user per week.
Optimal retargeting window: 7–30 days after website visit.
Overexposure (15+ impressions weekly) can increase ad fatigue by 40%.
Using dynamic creatives increases CTR by 27%.
Personalized messages increase conversion by 32%.
Retargeting with incentives (e.g., 10% off) improves conversion by 41%.
Multi-channel retargeting converts 24% better than single-channel.
Segmented audiences outperform broad retargeting by 2–4x.
Cross-platform retargeting reduces CPAs by 21%.
Creative refresh every 10–14 days improves performance by 15–30%.
Facebook/Instagram Retargeting
55% of advertisers use Facebook as their main retargeting platform.
Facebook retargeting CTR is 0.9% on average.
Facebook retargeting ads improve conversion rate by 30–80%.
Video retargeting on Facebook lowers CPA by 15–25%.
Retargeting IG Story viewers boosts warm traffic by 20–35%.
Lookalike audiences based on retargeting pools convert 45% better.
Facebook dynamic product ads recover 10–25% of abandoned carts.
Messenger retargeting messages see 60–80% open rates.
Carousel retargeting ads improve CTR by 25–45%.
Small-budget retargeting on Facebook performs well starting at $3–$10/day.
Google Display & YouTube Retargeting
Google Display retargeting is used by 65% of advertisers.
Google retargeting CTR is 0.7–1.2%.
YouTube retargeting increases conversion intent by 20–40%.
YouTube remarketing ads average CPV of $0.03–$0.12.
Google dynamic remarketing boosts ROAS by 50–150%.
Display retargeting ads have an average CPM of $6–10.
Google responsive ads lift CTR by 10–20%.
Retargeting on YouTube can re-engage users up to 180 days after visits.
Retail and travel brands see the strongest results on Google retargeting.
Cross-device retargeting boosts conversions by 35%.
B2B Retargeting
52% of B2B marketers use retargeting as a core lead nurturing tool.
Retargeting reduces B2B lead nurturing time by 15–30%.
B2B retargeting increases form submissions by 30%+.
LinkedIn retargeting CPC is higher, averaging $4–$8.
LinkedIn video retargeting drives 20–40% more engagement.
Whitepaper retargeting improves download conversions by 25–50%.
B2B retargeting with case studies increases trust conversion by 2x.
B2B companies see 3–7x ROAS from retargeting campaigns.
Webinar retargeting improves attendance by 22–38%.
Retargeting email subscribers leads to higher close rates for sales teams.
eCommerce & Retail Retargeting
80% of eCommerce brands run retargeting weekly.
Abandoned cart emails combined with retargeting recover 20–30% of lost sales.
Mobile retargeting converts 25% better than desktop alone.
Product feed personalization increases ROAS by 2–5x.
Free shipping retargeting messages increase conversion by 18–35%.
Limited-time offers improve return visits by 28–45%.
First-time buyer coupons reduce CPA by 20–40%.
Loyalty program retargeting boosts repeat purchase rate by 12–22%.
Multi-step retargeting funnels improve performance by 35%.
Retargeting returning shoppers yields higher AOV by 10–18%.
Privacy, Cookies & Future Trends
77% of marketers are concerned about cookie deprecation.
61% of companies are shifting toward first-party tracking.
Retargeting effectiveness declines 25–35% without cookies.
Cookieless solutions (server tracking) increase attribution accuracy by 15–30%.
Privacy-friendly retargeting requires consent-based tracking.
Brands are increasing email + SMS retargeting as alternatives.
AI-driven audience modeling improves ROAS by 15–50%.
Customer data platforms (CDPs) adoption is rising 35% year-over-year.
Contextual retargeting is expected to grow 20–40% in the next 2 years.
Retargeting will increasingly shift toward identity graphs and first-party data ecosystems.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.