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Shopify Statistics 2025: 98+ Stats & Insights [Expert Analysis]
- October 25, 2025
- 4:35 pm
This definitive 2025 Shopify Statistics guide covers everything: user data, revenue, market share, growth trends, store performance, and more.
Table of Contents
General Shopify Statistics
Shopify powers millions of online stores worldwide.
Shopify is one of the top three eCommerce platforms globally.
Over a billion people have made purchases from Shopify stores.
Shopify merchants sell in more than 175 countries.
Shopify has processed hundreds of billions in total sales.
The average Shopify store conversion rate is around 1–3%.
Over 60% of Shopify stores use third-party apps.
Shopify supports over 20 different languages.
Shopify merchants collectively generate billions in annual revenue.
Shopify is among the top SaaS platforms used by small businesses.
Shopify Merchant & Store Stats
Shopify’s user base includes both small businesses and global brands.
Thousands of new stores launch on Shopify each day.
Over 70% of Shopify stores are run by single entrepreneurs.
More than half of Shopify stores operate in the retail category.
Shopify merchants span over 100 different industries.
Many Shopify stores report their first sale within the first month.
Dropshipping is one of the most common Shopify business models.
Over 40% of Shopify stores sell physical products.
Subscription-based Shopify stores are rapidly growing.
Many merchants use Shopify to complement physical retail locations.
Shopify Revenue & Growth
Shopify’s annual revenue growth has consistently risen year-over-year.
The platform’s Gross Merchandise Volume (GMV) exceeds hundreds of billions annually.
Shopify’s average merchant revenue increases with store age.
Many Shopify stores reach profitability within the first year.
Seasonal sales account for a large portion of Shopify’s GMV.
Shopify Plus merchants generate significantly higher revenue.
Shopify stores often see peak traffic during Q4 holidays.
Black Friday and Cyber Monday are Shopify’s biggest revenue days.
Shopify merchants see strong performance in the beauty, apparel, and home niches.
Shopify’s transaction fees are a small percentage of total revenue.
Global & Regional Shopify Data
The United States is Shopify’s largest market.
Canada remains one of the strongest Shopify regions.
Shopify has growing adoption in the U.K., Australia, and Europe.
Asia-Pacific is a rapidly expanding region for Shopify users.
Shopify supports multiple currencies for global selling.
Cross-border eCommerce is a major driver for Shopify merchants.
Local payment options help Shopify expand internationally.
Shopify merchants can sell in dozens of currencies.
Regional holidays significantly affect Shopify traffic.
Mobile-first regions show higher Shopify adoption rates.
Mobile & User Experience
Over 70% of Shopify traffic comes from mobile devices.
Mobile checkout conversion rates continue to improve yearly.
Shopify’s mobile app allows full store management on the go.
Mobile responsiveness is a major factor in Shopify success.
Shopify themes are optimized for mobile-first design.
Push notifications help drive mobile re-engagement.
Mobile speed impacts Shopify store rankings and conversions.
The majority of shoppers browse Shopify stores on smartphones.
Shopify merchants use SMS marketing to boost mobile sales.
Mobile payments now account for most Shopify transactions.
Marketing & Sales Performance
Shopify merchants rely heavily on social media advertising.
Email marketing is a top-performing sales channel on Shopify.
Shopify’s built-in SEO tools improve organic visibility.
Discount codes are widely used for customer acquisition.
Shopify stores often use influencer marketing to grow traffic.
Retargeting ads are common for abandoned cart recovery.
Over half of Shopify merchants use Facebook Ads.
Google Shopping integration drives high-intent traffic.
Upsells and cross-sells boost average order value.
Shopify analytics tools track detailed sales metrics.
Customer Behavior & Insights
The average order value (AOV) varies by niche and region.
Customers prefer stores with multiple payment options.
Free shipping increases Shopify conversion rates significantly.
Loyalty programs enhance repeat customer rates.
Customer reviews influence over 90% of purchase decisions.
Personalized product recommendations boost conversions.
Fast checkout options improve customer satisfaction.
Abandoned cart recovery emails have high conversion potential.
Subscription models improve long-term customer retention.
Customer lifetime value (CLV) grows with consistent engagement.
Shopify Apps & Integrations
The Shopify App Store contains thousands of integrations.
Most stores use 6–10 apps for functionality enhancements.
Popular apps include email, reviews, and SEO tools.
Automation apps save merchants hours per week.
Inventory management integrations are highly rated.
Social media apps connect stores to major platforms.
Analytics plugins provide deeper performance insights.
Customer support chatbots are increasingly common.
Shopify apps streamline order fulfillment.
App usage strongly correlates with store revenue growth.
Shopify Plus & Enterprise Stats
Shopify Plus is designed for high-volume enterprises.
Shopify Plus merchants generate millions in annual revenue.
Many global brands use Shopify Plus for scalability.
Shopify Plus supports complex automation workflows.
Enterprise users benefit from advanced analytics dashboards.
Custom checkout options are a key Shopify Plus feature.
Shopify Plus users enjoy lower transaction costs.
Shopify Plus stores often manage multiple storefronts.
Dedicated support is available for Plus clients.
Shopify Plus powers brands across multiple continents.
Security, Support & Reliability
Shopify provides 24/7 customer support globally.
All stores include SSL certificates by default.
Shopify uses advanced encryption for data protection.
Uptime reliability exceeds 99%.
Automatic updates keep stores secure.
Shopify regularly performs security audits.
Fraud prevention tools reduce chargebacks.
Shopify supports secure payment gateways globally.
Multi-layered hosting ensures site stability.
Shopify continues to invest heavily in infrastructure and AI-powered optimization.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.