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Facebook Ads Statistics 2025: 93+ Stats & Insights [Expert Analysis]
- October 25, 2025
- 2:15 am
In this 2025 update, we’ve compiled over 100 of the latest Facebook Ads statistics to help you make smarter marketing decisions, optimize your campaigns, and understand where Facebook stands in the global digital advertising landscape.
Table of Contents
Facebook Ads Usage & Reach
Facebook remains one of the largest digital advertising platforms worldwide.
Over 90% of marketers use Facebook Ads to promote their businesses.
Facebook Ads reach more than two billion active users each month.
The average user clicks on around 10 Facebook ads every month.
Over 75% of global social media ad budgets are allocated to Facebook and Instagram.
Facebook Ads are available in over 190 countries.
More than 10 million active advertisers run ads on Facebook monthly.
Facebook’s ad audience represents over a third of the world’s population aged 13+.
Nearly 60% of internet users can be reached with Facebook Ads.
Facebook is the most-used social platform for B2C and B2B advertising alike.
Ad Spend & Budget
Businesses spend billions annually on Facebook Ads.
The average small business spends between $1,000–$3,000 per month on Facebook Ads.
Average CPC (cost per click) ranges between $0.50 and $3 depending on industry.
Average CPM (cost per 1,000 impressions) is around $10–$15.
Cost per lead averages between $5–$20.
Video ads generally cost more per impression but convert better.
Carousel ads tend to have higher engagement at a slightly higher cost.
CPC on mobile devices is typically lower than desktop.
Cost per conversion can vary by over 300% between industries.
Budget optimization tools improve ROI by up to 30%.
Performance & ROI
Facebook Ads deliver an average ROI of around 4x ad spend.
70% of advertisers report positive ROI within three months.
Retargeting campaigns produce 10x better conversion rates than prospecting campaigns.
Lead generation ads convert 20% better when combined with video.
Facebook Ads outperform organic posts by over 1000% in reach.
Campaigns optimized for conversions achieve 2–3x higher ROI.
A/B testing improves ad performance by 30–50%.
Ads with clear CTAs increase conversion rates by 25%.
Using “Shop Now” or “Learn More” CTAs drives the most engagement.
Long-term advertisers typically see lower CPC due to optimization data.
Audience Targeting
Facebook offers over 1,500 targeting parameters.
Lookalike audiences are one of the platform’s most effective tools.
Retargeting ads can increase conversion rates by up to 70%.
Interest-based targeting still drives strong engagement despite privacy updates.
Custom audiences reduce cost per acquisition significantly.
Geographic targeting helps local businesses reach relevant customers.
Demographic targeting remains one of the most used features.
Behavioral targeting enhances precision for eCommerce campaigns.
Audience overlap can hurt performance if not managed carefully.
Exclusion targeting prevents wasted ad spend on irrelevant users.
Mobile Advertising
Over 90% of Facebook Ads impressions come from mobile devices.
Mobile-first creatives increase engagement by up to 50%.
Vertical videos perform better on mobile than landscape formats.
Mobile users are more likely to click but less likely to convert immediately.
Instant Experience ads are designed for mobile-first interaction.
Loading speed impacts mobile conversion rates dramatically.
Stories ads are primarily viewed on mobile.
Over half of mobile ad revenue comes from app install campaigns.
The majority of users interact with ads via the Facebook mobile app.
Optimizing for mobile delivery improves CTR and engagement.
Video Ads
Video ads capture attention faster than image-based ads.
15-second videos often perform best for engagement.
Captions increase video completion rates by up to 80%.
Native Facebook videos outperform YouTube links in reach.
Short-form videos see higher retention rates.
Silent autoplay makes the first 3 seconds crucial.
Video ads can reduce cost per engagement compared to static images.
Live videos have 3x longer watch times than pre-recorded content.
Vertical videos outperform square videos in mobile feeds.
Adding a human face to videos improves CTR by up to 40%.
Creative & Ad Format
Carousel ads allow showcasing multiple products in one ad.
Image ads are the simplest yet still widely used format.
Slideshow ads perform well in low-bandwidth regions.
Collection ads are effective for eCommerce brands.
Dynamic ads automatically adjust based on user behavior.
Story ads generate high engagement among younger demographics.
Messenger ads provide direct communication with potential customers.
Reels ads are becoming increasingly popular.
Creative rotation helps prevent ad fatigue.
Consistent branding across visuals increases recall.
Demographics & User Behavior
Facebook’s largest age group is 25–34 years old.
More than half of users log in daily.
Average user spends nearly an hour per day on Facebook.
Women engage with ads slightly more often than men.
Urban users have the highest ad interaction rates.
Users in emerging markets engage more with mobile ads.
Older demographics respond better to product-focused ads.
Younger users prefer story-based creative formats.
Users in the U.S. represent the largest ad audience.
Global reach continues to expand in Asia and Africa.
Engagement & Conversion
Average CTR (click-through rate) is around 1%.
CTR for video ads can reach up to 2%.
Engagement rates vary significantly by industry.
Ads with emotional storytelling perform better.
Ads posted mid-week tend to see higher engagement.
Optimizing for specific placements improves engagement rates.
Ad frequency above 5 can lead to ad fatigue.
Refreshing creatives every 2–4 weeks maintains performance.
Testing multiple creatives per campaign increases conversions.
Engagement retargeting improves conversion funnels.
Automation & AI
Facebook’s algorithm automatically optimizes ad delivery for conversions.
Automated rules help maintain consistent ROI.
AI-driven targeting improves performance accuracy.
Campaign Budget Optimization (CBO) enhances efficiency.
Dynamic Creative Optimization tests multiple ad variations automatically.
Automated bidding adjusts based on market competition.
AI recommendations can suggest better-performing audiences.
Performance insights use machine learning for trend prediction.
Automated placement delivery maximizes ad reach.
Smart optimization can reduce wasted spend and improve ROAS.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.