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Content Marketing Statistics 2025: 98+ Stats & Insights [Expert Analysis]
- October 22, 2025
- 5:47 pm
In this article, we present 98+ of the most powerful content marketing statistics for 2025 and beyond. We cover global and regional data, B2B vs B2C breakdowns, content formats (blogs, video, podcasts, short-form), channel performance, and emerging trends such as AI, personalization and metrics. Most importantly, we don’t just list numbers — we explain why they matter, and how you can apply them to your strategy.
Table of Contents
Industry size & budgets
91% of businesses use content marketing as a key strategy.
82% of companies say they use content marketing.
72% of marketers believe their content marketing strategy has increased engagement and traffic.
The content marketing industry is projected to reach approximately $564.8 billion in 2025 (up from ~$413.3 billion in 2022).
Forecasts suggest the content marketing industry could nearly quadruple by ~2032 (≈ $1.95 trillion).
69% of marketers plan to increase their content marketing budget in 2025.
46% of B2B marketers expect their content marketing budgets to increase in 2025.
54% of businesses plan to increase content marketing budgets in 2024.
Companies with a documented content strategy see 33% higher ROI than those without.
The average cost per lead through content marketing has dropped by 19% year-over-year, making it more cost-efficient than paid search.
Strategy, usage & goals
83% of content marketers prioritized content quality over quantity.
81% of marketers say quality content drives more success than frequent publishing.
73% of B2B marketers and 70% of B2C marketers use content marketing.
76% of marketers report that content marketing generates leads.
Nearly 80% of B2B marketers say content marketing helps them create brand awareness.
67% of B2B buyers consume at least 5 pieces of content before engaging with a sales rep.
54% of marketers will measure content marketing ROI within their companies.
32% of marketers use content as their primary marketing channel.
Brands that publish blog content regularly generate 67% more monthly leads than those that don’t.
47% of buyers view 3-5 pieces of content before engaging with a sales rep.
Formats, types & channels
91% of content marketers use video as a marketing tool.
78% of marketers planned to create more video content in 2024.
Short-form videos under 90 seconds generate over twice the engagement of longer videos.
49% of marketers use videos to tell customers more about their product or service.
83.2% of marketers are using AI to create content, with 46% using AI to write marketing copy.
89% of B2B marketers use organic social media platforms to distribute content.
85% of B2B marketers say LinkedIn delivers the best value for content distribution.
Blog posts are the most widely used content type for demand generation.
Content containing 1,000-2,000 words generates on average 56.1% more social media shares than content with fewer than 1,000 words.
Interactive content generates ~52.6% higher engagement rate compared to static content.
Video, visual, and interactive content
Video content drives 82% of all internet traffic.
61% of content marketers have created or used videos in 2023.
87% of marketers say that video has increased traffic to their websites.
Long-form articles increased from 22% usage in 2022 to 42% in 2023.
Infographics increase engagement by ~25%.
Podcasts grow by ~30% annually.
Short-form video is the top leveraged media format in marketers’ content strategies.
Visual content is 43% more persuasive to users than simple text.
The average blog post in 2025 is now ~1,427 words (≈70% longer than a decade ago).
83% of consumers want to see more video content from brands in 2024.
SEO, distribution & repurposing
72% of marketers say content marketing improves engagement and SEO ranking.
Blogging increases indexed pages by 434%, which drives visibility.
75% of marketers say SEO-optimized content delivers better results.
61% of marketers update and repurpose existing content.
Only 23% of marketers optimize content for mobile, even though mobile is hugely important.
Interactive formats are seeing ~45% growth in usage.
82% of marketers rely on SEO tools in 2025.
50% of businesses are increasing budgets for content distribution (as opposed to just creation).
Short content (300-900 words) attracts 21% less traffic and 75% fewer backlinks than articles of ~900-1200 words.
53% of marketers say their engagement rate increases after updating their content.
ROI, results & challenges
Content marketing produces 3× more leads than outbound marketing and costs about 62% less.
67% of small business owners and marketers use AI for content marketing and SEO.
68% of businesses see higher content marketing ROI when using AI.
45% of B2B content marketers expect bigger budgets in the upcoming year.
33% of marketers perform content audits twice a year; 16% never do.
19% of marketers say content marketing is very successful, while 9% say it is unsuccessful.
53% of marketers report increased engagement rate after content updates.
80% of B2B marketers say they achieve their goal of creating brand awareness through content marketing.
58% of consumers say they trust brands more when content is educational rather than promotional.
33% of companies with a documented strategy get higher ROI. (see #9 above)
B2B / B2C differences
90% of B2B marketers prioritize content for lead generation.
96% of B2B content marketers use LinkedIn.
Videos, blog posts and success stories are some of the most successful content types for B2B.
In B2B, 92% of marketers use short articles/posts, 76% use videos, 75% use case studies.
70% of B2C marketers say they “frequently” or “always” aim to differentiate their content.
62% of B2C marketers say content differentiation is a key aim.
73% of B2B, and 70% of B2C marketers use content marketing. (again)
Among B2B buyers: 80% say content marketing helps brand awareness; 75% credibility/trust; 70% educating audience.
In B2C, visual and video content is especially rising.
34% of consumers say “too much self-promotion” turns them off from brands on social media.
Trends: AI, personalization, automation
62% of marketers use AI to brainstorm new content topics.
53% use AI to summarize content.
44% use AI to write article drafts.
41% use AI to optimize content for SEO/readability/tone.
94% of marketers say personalization of content boosts sales.
Visual and video content continues to improve performance; 40% of marketers believe creating more visual/video content improves their marketing.
Brands are increasingly focusing on fewer, higher quality content assets rather than spraying many low-quality ones.
AI-driven content creation grows by ~35%.
Voice search-optimized content growth is ~30%.
Sustainability/eco-messaging in content improves engagement by ~25%.
Content distribution, social & platforms
90% of marketers use social media to share content.
96% of B2B content marketers use LinkedIn. (repeat)
34% of consumers say “too much self-promotion” turns them off from brands on social media.
49% of Gen Z TikTok users have purchased an item through the platform.
Video ads generate 12× more shares than traditional image-based ads.
44% of consumers said a short video was their favourite medium to learn about a product or service.
YouTube is the most popular website in the U.S. by traffic, 62% of marketers use it.
Blogging increases leads and traffic for companies that adopt it consistently.
Interactive content gets roughly double the engagement versus static content.
Short-form video (<30 seconds) is becoming a dominant format—with 21% of marketers saying it’s the best ROI in 2025.
Challenges, misc & future projections
Short-form content (300-900 words) attracts 21% less traffic and 75% fewer backlinks than ~900-1200 word posts.
Only ~23% of marketers optimize their content for mobile devices, despite mobile importance.
16% of marketers say they never update their content.
The window of opportunity is narrowing – companies starting now will gain more advantage. (Reddit quote)
The number of general-marketing skills expected to fall from 65% being core today to just 13% in 2025.
Brands publishing weekly get ~2× more traffic than those publishing less frequently.
Long-form content (1,500+ words) gets ~77% more backlinks than shorter posts.
In 2024, 45% of marketing & media leaders said they plan to increase their content budget in the next twelve months.
63% of businesses use paid channels to accelerate content distribution.
63% of content marketers report that content marketing has helped them build customer loyalty.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.