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Instagram Ads Statistics 2025: 99+ Stats & Insights [Expert Analysis]
- October 25, 2025
- 4:23 pm
We’ve gathered the latest data, updated benchmarks for CPC/CPM/conversion, and paired them with strategic recommendations so you can benchmark your campaigns, set realistic goals and outperform competition.
Table of Contents
General Instagram Ads Statistics
Instagram has over 2 billion monthly active users.
Around 80% of Instagram users follow at least one business account.
Instagram ads reach more than 1.6 billion users worldwide.
The average user spends over 30 minutes per day on Instagram.
Instagram is one of the top five social media platforms for digital advertising.
Over 75% of brands use Instagram for marketing purposes.
Instagram ads account for roughly one-third of Meta’s total ad revenue.
The platform has one of the highest engagement rates among social networks.
Around 60% of people discover new products on Instagram.
Over 90% of users follow at least one business page.
Instagram Advertising Performance
Instagram’s average CPC (cost per click) is around $0.50–$2.00.
The average CPM (cost per 1,000 impressions) ranges from $6 to $8.
Carousel ads generally perform better than single-image ads.
Instagram Story ads cost around 20–30% less than feed ads.
The average click-through rate (CTR) on Instagram ads is 0.8–1.5%.
Ads with human faces tend to get higher engagement.
Videos generate more engagement than images by about 20%.
Reels ads are growing in popularity with higher view-through rates.
Ads with user-generated content perform better than brand-only visuals.
Posts with emojis receive higher interaction rates.
Instagram Stories Ads
Over 500 million people use Instagram Stories daily.
One-third of the most-viewed Stories come from businesses.
Story ads reach more than 900 million users monthly.
25% of users visit a website after viewing a Story ad.
Stories have a completion rate of about 70%.
Adding captions increases Story ad engagement.
Poll stickers in Stories increase interaction by 30%.
The average Story ad duration is 15 seconds.
Stories with clear CTAs perform better than those without.
Full-screen vertical videos generate better retention.
Instagram Video & Reels Ads
Video content makes up over 50% of Instagram engagement.
Reels ads reach more than 700 million users monthly.
Reels have higher engagement rates than static posts.
91% of users watch Instagram videos weekly.
Reels ads boost brand awareness significantly.
Videos under 15 seconds perform best.
Sound-on Reels get higher completion rates.
Hashtags increase video discoverability.
Reels are favored by Instagram’s algorithm for organic reach.
Brands using Reels ads see increased follower growth.
Targeting & Audience Insights
Instagram allows targeting by demographics, interests, and behavior.
Custom audiences can be built from website visitors.
Lookalike audiences increase reach quality.
The largest ad audience is between 18–34 years old.
Women make up slightly more of the ad audience than men.
Mobile devices account for 98% of ad impressions.
Geotargeting improves local ad relevance.
Retargeting ads have higher conversion rates.
Interest-based targeting performs best for lifestyle brands.
A/B testing can improve ad performance by 20–40%.
Engagement & Conversions
The average engagement rate on Instagram is 1–3%.
Carousel ads generate 20% more engagement than single-image ads.
Ads featuring faces increase conversion by 35%.
Posts with hashtags see 12% more engagement.
Influencer partnerships improve ad engagement rates.
Branded content ads increase credibility and reach.
Instagram users are more likely to purchase after seeing a product in use.
Story highlights keep ads visible longer.
Interactive ads generate stronger audience retention.
Call-to-action buttons improve conversion rates significantly.
Creative & Design Insights
Bright colors attract higher attention in ads.
Minimalist designs improve readability and CTR.
Vertical videos outperform square ones.
Captions with under 125 characters work best.
Including a person improves relatability.
Branded filters boost engagement.
Adding a subtle logo increases brand recall.
Humor increases sharing potential.
Dynamic animation increases engagement time.
Authentic visuals perform better than stock photos.
Influencer & Brand Collaborations
Influencer marketing drives stronger engagement than direct ads.
Nano influencers (1K–10K followers) have the highest engagement rates.
80% of marketers use Instagram for influencer campaigns.
Influencer content feels more authentic to audiences.
Branded collaborations increase reach organically.
Sponsored posts blend well with organic content.
Influencer Reels outperform static ads.
Micro-influencers have better ROI than celebrities.
Branded content tools improve transparency.
Story takeovers drive brand exposure effectively.
Timing & Frequency
Posting between 9 AM–12 PM generates the most engagement.
Ads perform best on weekdays.
Too much ad frequency can cause ad fatigue.
Optimal ad frequency is 1–2 impressions per day.
Refreshing creatives every 2 weeks improves results.
Story ads perform best during evenings.
Reels engagement peaks on weekends.
Global campaigns should consider local time zones.
Seasonal campaigns increase CTR by up to 30%.
Limiting repetition prevents user annoyance.
ROI & Business Impact
Instagram ads deliver strong ROI for eCommerce.
60% of small businesses credit Instagram for sales growth.
Shoppable posts simplify purchase journeys.
Instagram ads drive higher engagement than Facebook ads for some industries.
Visual storytelling increases brand loyalty.
Combining organic and paid posts improves campaign results.
Conversion rates rise with optimized landing pages.
Remarketing campaigns reduce cost per acquisition.
Multi-platform campaigns (IG + FB) outperform single-channel ones.
Brands that use consistent ad styles see better long-term recall.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.