HOME / BLOG / STATISTICS
Digital Advertising Statistics 2025: 92+ Stats & Insights [Expert Analysis]
- October 18, 2025
- 4:53 pm
In this updated 2025 report, we’ve gathered 100+ of the most important digital advertising stats from verified sources to help you shape your strategy this year.
Table of Contents
Global Digital Advertising Overview
Global digital ad spending is projected to reach $740 billion in 2025.
Digital advertising accounts for ~69% of total global ad spend.
By 2026, digital ad spend is expected to surpass $850 billion.
The U.S. leads with $240 billion in digital ad spending in 2025.
China contributes about $150 billion, making it the 2nd largest market.
Mobile ads make up ~75% of all digital ad spending globally.
Programmatic advertising represents ~90% of display ad transactions.
Global ad spend grew by 10% year-over-year from 2024 to 2025.
Video ads are expected to capture 35% of all digital ad budgets in 2025.
Search advertising remains the largest format, with ~40% market share.
Ad Spend by Channel
Search ads will total $295 billion globally in 2025.
Social media ads: $210 billion projected for 2025.
Display ads: $145 billion in global spending.
Video advertising: $110 billion projected in 2025.
Connected TV (CTV) advertising: $45 billion in 2025.
Audio and podcast ads: $10.5 billion globally.
Native advertising spending is growing 12% annually.
Influencer marketing spend: $34 billion in 2025.
Retail media networks are projected to reach $140 billion by 2026.
Digital out-of-home (DOOH) ads: $18 billion in 2025.
Mobile Advertising Statistics
75% of digital ad spend comes from mobile devices.
Mobile video ads are growing 20% year-over-year.
Mobile display ad CTR averages 0.9%, higher than desktop’s 0.6%.
90% of Facebook’s ad revenue comes from mobile.
70% of YouTube watch time happens on mobile devices.
In-app ads generate 3x higher engagement than mobile web ads.
68% of consumers recall mobile video ads better than banner ads.
Mobile search ads convert 35% better than desktop ones.
87% of Gen Z consumers discover new brands via mobile ads.
The average U.S. user spends 4.5 hours/day on mobile devices.
Search Advertising Statistics
Google controls ~83% of global search ad revenue.
Bing Ads saw a 14% YoY increase in ad spending in 2024.
The average CPC on Google Ads across industries: $2.96.
Search ads deliver 200% ROI on average.
70% of paid search impressions come from mobile.
65% of high-intent searches result in an ad click.
63% of consumers have clicked on a Google ad in the past month.
Shopping ads account for 60% of Google retail ad spend.
Branded keywords have 3x higher CTR than non-branded ones.
Voice search ads expected to reach $5 billion by 2026.
Social Media Advertising Statistics
Social media ads reached $210 billion in 2025.
Facebook/Meta controls 20% of global social ad spend.
Instagram Stories ads reach 1.5 billion users monthly.
TikTok ad revenue: $23 billion in 2025 (up from $18B in 2024).
LinkedIn ads reach 17% of global professionals.
Snapchat ad revenue: $4.5 billion in 2025.
Pinterest ads drive 2.3x higher purchase intent vs. display.
92% of marketers use social media ads for brand awareness.
The average social media ad CTR is 1.4%.
77% of consumers discover new products through social ads.
Video Advertising Statistics
Global digital video ad spend: $110 billion in 2025.
YouTube ad revenue: $36 billion in 2025.
90% of marketers say video ads increase conversions.
68% of people prefer learning about products via video.
Video ads improve brand recall by 80% compared to static ads.
The average video ad completion rate is 72%.
CTV video ads see 4.2% CTR, much higher than mobile.
60% of marketers increased video ad budgets in 2025.
Short-form videos (<30 seconds) convert 3x better than long ones.
YouTube Shorts ad impressions increased +150% YoY.
Connected TV (CTV) & Streaming Ads
87% of U.S. households have at least one CTV device.
CTV ad spend hit $45 billion in 2025, growing 19% YoY.
Netflix ad tier has 45 million subscribers globally.
75% of CTV viewers prefer ad-supported free content.
CTV ads have completion rates over 95%.
42% of advertisers increased CTV budgets in 2025.
Amazon Prime Video Ads generated $2.8 billion in 2025.
Roku ad revenue surpassed $3 billion in 2025.
Hulu ads reach 50% of U.S. streaming households.
Average CTV CPM: $30–$40.
E-commerce & Retail Media Advertising
Retail media is the fastest-growing digital ad channel.
Amazon ads generated $55 billion in 2025.
Walmart Connect reached $4.5 billion ad revenue.
78% of brands plan to increase retail media budgets in 2025.
Retail media ROI is 2x higher than social ads.
65% of e-commerce brands advertise on Amazon.
50% of consumers discover new products via retail media networks.
Retail media ad impressions rose 28% YoY.
Instacart Ads revenue: $1.4 billion in 2025.
70% of shoppers notice ads while browsing online stores.
Consumer Behavior & Ad Performance
The average CTR for digital ads across formats: 0.9%.
47% of internet users use ad blockers.
Personalized ads drive 80% higher engagement.
60% of users prefer ads relevant to their interests.
45% of consumers say they’ve purchased from an ad seen in the last week.
54% of Gen Z are more likely to interact with immersive ads.
72% of consumers trust product reviews more than ads.
38% of users say too many ads make them avoid brands.
Retargeted ads increase conversion rates by 70%.
90% of marketers say first-party data improves ad performance.
Performance & ROI Insights
The average digital ad ROI: 5:1 ($5 for every $1 spent).
Programmatic ads reduce cost per acquisition (CPA) by 30%.
82% of marketers say AI tools improve ad targeting accuracy.
Dynamic creative optimization (DCO) boosts CTR by 32%.
Retargeting ads lead to 10x higher CTR than prospecting campaigns.
71% of businesses increased their digital ad budgets in 2025.
Ads with storytelling elements increase recall by 85%.
Landing pages with videos see 53% higher conversion rates.
Cross-channel campaigns improve ROI by 42%.
64% of advertisers plan to increase AI-driven ad investments in 2026.
Ready to Grow Your Business?
At Marketing LTB, we specialize in helping businesses like yours thrive online. From strategic digital marketing and branding to web development and social media management, we offer the tools and expertise to elevate your brand and drive real results.
Let’s build something amazing together, get in touch with us today!
About Marketing LTB
Marketing LTB is a full-service marketing agency offering over 50 specialized services across 100+ industries. Our seasoned team leverages data-driven strategies and a full-funnel approach to maximize your ROI and fuel business growth. Discover how our expertise can drive revenue for your business>
About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.