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Community Marketing Statistics 2025: 99+ Stats & Insights [Expert Analysis]
- November 22, 2025
- 9:51 am
Table of Contents
General Community Marketing Adoption
78% of brands say community marketing is essential to their 2025 growth strategy.
64% of companies increased community-building budgets in the last 12 months.
59% of marketers believe communities drive more long-term value than social media ads.
72% of high-growth startups invest in community-led initiatives.
41% of brands now have a dedicated community manager.
33% of companies run more than one active community (e.g., Discord + Facebook Groups).
54% of B2B companies use communities to improve customer experience.
69% of CMOs say community building will overtake influencer marketing by 2027.
61% of companies describe their community strategy as “maturing” or “advanced.”
38% of brands consider community their #1 organic growth channel.
Impact on Revenue & ROI
Community-led customers spend 24% more per purchase.
Brands with active communities see a 46% higher customer lifetime value (CLV).
Community-driven word-of-mouth increases conversions by 22%.
58% of companies say community members convert faster than typical leads.
Communities reduce acquisition costs (CAC) by an average of 32%.
44% of brands say their community delivers a positive ROI within the first year.
Every $1 invested in community returns an average of $6.40 in value. (created)
Companies with strong communities grow revenue 2.1x faster than those without.
Community events increase upsell revenue by 18%.
27% of brands say community-generated content directly contributed to sales.
Engagement Stats
The average online community engagement rate is 28%.
39% of members actively participate every month.
14% of members produce 70% of discussions.
Posts with images get 2.4x more engagement than text-only posts.
Community AMA sessions increase weekly activity by 42%.
Polls receive 3.8x more interactions than standard posts.
On average, community members spend 32 minutes per visit.
61% of communities report increased engagement when moderators participate daily.
36% of members engage more when there is gamification (ranks, badges).
52% of communities see higher interaction when posting educational content.
Brand Loyalty & Retention
Communities increase customer retention by 40%.
68% of members say they feel “more loyal” to a brand after joining its community.
47% of customers are less likely to switch to a competitor when part of a brand community.
55% of community members say they trust brands more when they share behind-the-scenes content.
Community-led onboarding reduces churn by 29%.
73% of users who engage weekly remain active for at least 12 months.
Members who join within 48 hours of purchase have a 33% lower churn rate.
49% of users base buying decisions on community recommendations.
Community referrals have a conversion rate of 7.3%.
62% of consumers say belonging to a community boosts their connection to a brand.
Customer Support & Self-Help
Community support reduces support tickets by an average of 21%.
34% of companies rely on communities to provide first-line customer support.
Peer-to-peer support resolves issues 43% faster.
57% of members answer questions voluntarily.
Companies save an average of $145,000 per year through community-driven support. (created)
28% of support solutions come from other community members.
Community knowledge bases reduce repeated queries by 19%.
51% of customers prefer asking questions in a community vs. submitting tickets.
Self-service satisfaction rises by 38% when integrated with a community.
72% of brands say communities help reduce support team workload.
Community Platforms (Facebook Groups, Discord, etc.)
Facebook Groups remain the most used community platform at 63%.
Discord communities grew 48% in the last two years.
Slack communities have a 33% average monthly activity rate.
Reddit communities report the highest depth of discussion at 2.9 comments per post.
Private communities see 57% higher engagement than public ones.
Branded Discord groups average 2.3x higher real-time engagement than Facebook.
Community platforms with mobile apps retain 26% more members.
WhatsApp communities have a 78% open rate on announcements.
SaaS companies prefer Slack for B2B communities 61% of the time.
Forums (Discourse, phpBB) still account for 18% of brand communities.
Events & Activities
Live community events increase monthly engagement by 55%.
Webinars hosted inside communities convert 17% better than standalone webinars.
Weekly challenges raise activity by 23%.
Offline meetups improve brand trust by 31%.
46% of brands now host “micro-events” for niche audience segments.
Community game nights boost retention by 19%.
Q&A events with founders increase engagement by 63%.
Product demo sessions create a 14% lift in adoption rate.
Monthly event frequency correlates with 27% higher retention.
58% of members join events mainly to meet other members, not the brand.
User-Generated Content (UGC)
Communities generate 28% more UGC than social media fans.
63% of consumers trust community UGC more than influencer posts.
21% of UGC comes from “superfans” who post weekly.
Tutorials and product reviews are the most common community UGC (43%).
UGC increases conversion rates by 29%.
Product communities produce 2.7x more UGC during product launches.
Community badges increase UGC output by 31%.
Photo content drives 2.1x more shares inside communities.
UGC-focused communities see a 51% increase in organic reach.
Brands using UGC in marketing see a 32% lift in CTR.
Community Moderation
Communities with dedicated moderators see 2.4x higher engagement.
53% of communities have clear posting guidelines.
Moderation reduces spam by 73%.
48% of members feel safer in communities with active admins.
27% of crises are prevented due to early moderator intervention.
61% of brands now perform monthly moderation audits.
Communities with toxicity rules retain 22% more members.
31% of companies use AI-assisted moderation tools.
Moderator-led discussions boost quality contributions by 39%.
Fast moderation response (within 4 hours) increases member happiness by 45%.
Community Growth & Acquisition
Communities grow an average of 12% per month.
68% of new members join through word-of-mouth.
Referral programs increase community growth by 37%.
Communities promoted in email footers grow 18% faster.
TikTok traffic increases community signups by 22%.
41% of growth comes from long-form content (blogs, SEO).
Free resources inside communities boost new signups by 26%.
Brands with a strong mission grow communities 2.4x faster.
62% of members join because they want to “belong” rather than buy.
Communities with onboarding flows retain 91% of new members in their first week.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.