11 Proven RV Park Marketing Strategies to Boost Bookings and Revenue
- February 28, 2025
- 3:00 pm
When it comes to running a successful RV park, great marketing is just as important as great amenities. If you want to keep your bookings full and your revenue growing, you need smart, creative strategies that go beyond the basics.
Below, we’ll cover 11 proven RV park marketing strategies—starting with the first five—that can help you stand out, attract more guests, and keep them coming back for more.
Table of Contents
1. Leverage Virtual Tours and Drone Footage
2. Implement Dynamic Pricing Models
3. Develop Themed Weekends and Special Events
4. Offer Eco-Friendly and Sustainable Options
5. Create a Mobile App for Guest Engagement
6. Establish a Referral Program
7. Collaborate with Influencers and Bloggers
8. Enhance On-Site Guest Experience with Technology
9. Develop an Off-Season Marketing Plan
1. Leverage Virtual Tours and Drone Footage
Wouldn’t it be great if potential guests could experience your RV park before they even arrive? Well, with virtual tours and drone footage, they can!
A high-quality 360-degree virtual tour allows visitors to explore your park online, giving them a sense of the layout, amenities, and atmosphere. Aerial drone footage adds another layer by showcasing the surrounding scenery, RV spots, and key attractions from above.
How to Implement This Strategy:
- Hire a professional photographer or use a DIY 360-degree camera (like the Ricoh Theta Z1) to create an interactive tour.
- Capture drone footage during peak season to showcase your park when it’s vibrant and full of energy.
- Embed the tour and videos on your website, Google Business Profile, and social media to attract more bookings.
2. Implement Dynamic Pricing Models
Why charge the same rate year-round when demand fluctuates? Just like hotels and airlines, RV parks can adjust pricing based on demand, seasonality, and local events to maximize revenue.
With a dynamic pricing model, you can increase rates during peak times and offer discounts during slow seasons to encourage bookings.
How to Implement This Strategy:
- Use pricing software like Campspot, Wheelhouse, or Beyond Pricing to automate adjustments.
- Identify high-demand periods (holidays, summer weekends) and set premium rates accordingly.
- Offer early booking discounts and last-minute deals to keep occupancy high year-round.
3. Develop Themed Weekends and Special Events
Let’s be honest—an RV park stay is more exciting when there’s something special going on! Themed weekends and special events give guests a reason to choose your park over others.
From BBQ cook-offs and live music nights to family-friendly game weekends and wine tastings, events create unique experiences that bring visitors back year after year.
How to Implement This Strategy:
- Brainstorm fun themes that align with your audience (e.g., “Western Cowboy Weekend” or “Outdoor Adventure Fest”).
- Promote events through email marketing, social media, and partnerships with local businesses.
- Offer incentives like discounted stays or exclusive access for event attendees.
4. Offer Eco-Friendly and Sustainable Options
Sustainability isn’t just a buzzword—it’s a major selling point for today’s travelers. Many RV enthusiasts care about reducing their environmental impact, and they actively seek out parks that prioritize eco-friendly practices.
By making small but impactful changes, you can attract environmentally conscious guests and even save on operational costs.
How to Implement This Strategy:
- Install solar-powered lighting and energy-efficient appliances.
- Set up recycling stations and provide guests with information on proper waste disposal.
- Offer discounts for guests using solar-powered RVs or those who participate in eco-friendly initiatives.
5. Create a Mobile App for Guest Engagement
A custom mobile app can take your guest experience to the next level! Instead of relying on paper maps or long check-in lines, visitors can access everything they need right from their smartphones.
A well-designed app can include online booking, park maps, activity schedules, local attractions, and even exclusive deals for repeat guests.
How to Implement This Strategy:
- Use platforms like Glide, Appy Pie, or GoCanvas to create a simple, affordable mobile app.
- Include push notifications to alert guests about upcoming events, weather updates, or special promotions.
- Encourage downloads by offering a discount or freebie (e.g., free s’mores kit for campers who use the app).
6. Establish a Referral Program
Word-of-mouth marketing is one of the most powerful ways to attract new guests. When happy campers tell their friends about your RV park, you’re more likely to gain trust and bookings. That’s why a referral program is a win-win for both you and your guests.
By offering an incentive for referrals—such as discounts, free nights, or campground perks—you encourage your guests to spread the word.
How to Implement This Strategy:
- Offer a discount or free night for guests who refer a friend who books a stay.
- Create a custom referral link for easy sharing via email or social media.
- Promote your referral program through email campaigns and on your website.
7. Collaborate with Influencers and Bloggers
RV travel bloggers and social media influencers have built-in audiences of outdoor enthusiasts who trust their recommendations. By partnering with influencers, you can showcase your park to thousands of potential guests who are already interested in RVing.
A well-placed blog post, YouTube video, or Instagram reel highlighting your park’s amenities can drive significant bookings.
How to Implement This Strategy:
- Research and reach out to RV and travel influencers who align with your brand.
- Offer free stays or experiences in exchange for honest reviews and content creation.
- Track engagement and bookings from influencer collaborations to measure success.
8. Enhance On-Site Guest Experience with Technology
Your guests want convenience. And with today’s technology, you can make their stay smoother and more enjoyable with smart features like contactless check-in, high-speed Wi-Fi, and interactive kiosks.
Upgrading your park with these modern amenities will improve guest satisfaction and encourage positive reviews and repeat visits.
How to Implement This Strategy:
- Offer self-check-in kiosks or mobile check-in to speed up the arrival process.
- Provide high-speed internet to attract digital nomads and remote workers.
- Set up smart thermostats and automated lighting to improve energy efficiency.
9. Develop an Off-Season Marketing Plan
Many RV parks see a dip in bookings during the off-season, but that doesn’t mean your revenue has to drop. With the right marketing strategy, you can attract guests year-round by offering special incentives and promoting off-peak perks.
By emphasizing winter camping, long-term stays, or cozy getaway experiences, you can tap into new markets and maintain a steady stream of guests.
How to Implement This Strategy:
- Offer discounted rates or special packages for off-season travelers.
- Market your park as a quiet retreat for snowbirds, remote workers, or nature lovers.
- Host seasonal events like winter bonfires, holiday light displays, or fall festivals.
10. Utilize User-Generated Content in Marketing
Your guests are your best advertisers! Encouraging them to share their experiences online—through reviews, photos, and social media posts—can boost your credibility and attract more bookings.
People trust real customer experiences more than traditional ads, so featuring guest-generated content on your website and social media is a great way to build trust.
How to Implement This Strategy:
- Create an RV park hashtag and encourage guests to use it when posting photos.
- Feature guest testimonials and photos on your website and in social media posts.
- Offer a small incentive (like a discount or free snack) for guests who leave a review.
11. Implement a Customer Feedback Loop
The best way to improve your RV park’s marketing and guest experience? Listen to your guests!
A strong feedback loop allows you to gather guest insights, make necessary improvements, and show visitors that their opinions matter. The better the experience, the more likely guests will return and recommend your park to others.
How to Implement This Strategy:
- Send a post-stay survey via email or text to gather feedback.
- Monitor and respond to Google, Yelp, and TripAdvisor reviews to show you care.
- Use feedback to make real improvements (e.g., if guests mention poor Wi-Fi, upgrade it!).
About Marketing LTB
Marketing LTB is a full-service marketing agency offering over 50 specialized services across 100+ industries. Our seasoned team leverages data-driven strategies and a full-funnel approach to maximize your ROI and fuel business growth. Discover how our expertise can drive revenue for your business>
About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.
