9 Creative Ways to Grow Your Google Business Profile Audience (2025)
- April 8, 2025
- 3:34 pm
These 9 fresh Google Business Profile tactics will help you bring more attention, clicks, and foot traffic to your business in 2025:
1. Google Posts with Personality
2. Create a “Local Photo Series”
3. Respond to Every Review Creatively
5. Short Reels/TikToks → Link to GBP
6. Add Services with Unique Keywords
1. Google Posts with Personality
Use the “Posts” feature like social media. Share:
- Behind-the-scenes peeks
- Staff shoutouts
- Quirky holidays (e.g., “National Donut Day” if you’re a bakery)
- Customer of the Month spotlights
Pro Tip: Add emojis, casual captions, and real photos — not stock images. Make it scroll-stopping.
Example:
Quirky Holiday Post
Caption:
🎉 Happy National Donut Day! 🎉
We’re celebrating with FREE mini donuts for the first 25 customers today 🍩✨
Come treat yourself — you deserve it! 💛
📍123 Main Street | Open till 6PM
📸 [Photo of your actual donuts or team holding a “Donut Day” sign]
2. Create a “Local Photo Series”
Start a weekly photo series:
- “Views from our street”
- “Our favorite local spots”
- “This week at [Business Name]”
Geo-tagged, timely photos help with local relevance and search.
Example:
Series Title:
🌆 Views from Our Street – Week 1
Post Caption:
“Every week, we’re sharing a slice of life right outside our front door. Here’s the golden hour glow over Main Street yesterday evening — a peaceful moment before the dinner rush. 🍂✨
📍[Your City, Neighborhood]
#LocalVibes #ViewsFromOurStreet #SupportLocal”
Photo Idea:
A high-quality image of your street view, showing your storefront, a sunset, or locals walking by.
–
Alternative Series Example:
🍽️ Our Favorite Local Spots – Week 3: Luna Café
Post Caption:
“We’re lucky to be surrounded by some amazing small businesses — and this week’s pick is Luna Café! Their matcha lattes are legendary 💚
Just two doors down from us — pop by before or after your visit!
📍Luna Café, [Street Name, City]
#LocalFavorites #SmallBusinessLove #CoffeeAndCommunity”
Photo Idea:
Picture of the café’s interior or your team holding their favorite drink in front of the café.
3. Respond to Every Review Creatively
Go beyond the generic “Thanks!”:
- Use humor
- Mention specific products/services
- Add a personal touch (“Glad your pup loved the treat bar!”)
Google rewards engagement, and it keeps customers coming back.
Example:
Pet Store Review Response
Customer review:
“Loved this place! My dog went crazy for the treat bar!”
Creative response:
Aww, sounds like we’ve got a four-legged foodie on our hands! 🐶💖
We’ll be sure to stock extra bacon biscuits for your next visit — they seemed to be the top pick!
Give your pup some ear scritches from us! 🦴🐾
4. Geo-Tagged Q&A Strategy
Ask friends, staff, or loyal customers to ask and answer FAQs through the Q&A section on your GBP.
Examples:
- “Do you offer gluten-free options?”
- “What’s parking like on weekends?” Google indexes these questions and boosts visibility.
5. Short Reels/TikToks → Link to GBP
Create short-form content and push users to your GBP with a CTA like:
“Want to visit us IRL? Search ‘[Business Name]’ on Google Maps 📍”
Embed a link in your bio or post caption. Cross-platform promotion brings in a fresh audience.
6. Add Services with Unique Keywords
Don’t just list “haircuts” — go with:
- “Low fade with hard part”
- “Kid-friendly curly cuts”
- “Mobile hair services for events”
Use phrasing your customers actually Google.
7. Local Collabs
Partner with nearby businesses for:
- Joint posts (“Get a free coffee from X when you buy from us!”)
- Cross-reviews
- GBP “shoutouts” with photos tagged at each location
Build visibility with shared audiences.
Example:
Bakery + Coffee Shop
Post Caption (on GBP or socials):
🎉 LOCAL LOVE COLLAB 🎉
This weekend only:
👉 Buy any pastry from Sweet Crumbs Bakery and get a FREE small coffee from our friends at Bean & Brew Café ☕
Because pastries + coffee = soulmates 💕
📸 [Photo idea: a croissant and a branded coffee cup, held up in front of both storefronts]
📍We’re just 2 doors down from each other on Main Street — support local, snack happy!
#MainStreetMagic #LocalBusinessLove #PastryPerks
8. Hidden Offer in Your Profile
Add a hidden “easter egg” or secret deal only visible on your GBP.
- “Mention this post for 10% off”
- “Check in and get a free [bonus item]”
Encourages people to keep coming back and checking it regularly.
Example:
Secret Deal for a Dessert Shop
Post Caption:
👀 Psst… You found the Sweet Secret!
Mention this post when you order and get a FREE mini cookie with any dessert 🍪✨
We won’t tell if you keep it all for yourself. Your secret’s safe with us 😉
📍Only for our GBP followers — come say the code: “Cookie Monster” at the register to claim.
#SecretMenu #OnlyOnGoogle #DessertDetective #LocalLove
9. Track with UTM Codes
Use UTM links in your GBP website/post links to track performance in Google Analytics:
https://yourwebsite.com/?utm_source=google&utm_medium=gbp&utm_campaign=profile_visits
Expert Advice for Attracting and Engaging GBP Visitors
Here’s what seasoned marketers and local SEO pros recommend for standing out, driving clicks, and turning profile views into real-world customers:
“The businesses that win in local search are the ones that look alive—posting, replying, updating, engaging. Google’s algorithm loves a pulse.”
— Mike Alvarez, Digital Marketing Consultant
“Short-form video is your secret weapon in 2025. Give people a reason to Google you by showing off your vibe first—then guide them to your GBP with a clear CTA.”
— Tasha Grant, Content Creator & Social Strategist
“Think like a customer. No one Googles ‘basic haircut’—they search ‘kid’s curly cut near me.’ Your GBP should talk the way your customers do.”
— Devon Morales, SEO Copywriter
“Reviews are your public testimonials—don’t waste them. Every response is a chance to show your brand voice, build trust, and feed Google’s engagement signals.”
— Arjun Patel, Reputation Management Expert
“Hidden GBP offers are like digital scavenger hunts—they tap into curiosity, reward loyal followers, and drive repeat visits. It’s playful psychology meets local SEO.”
— Leo Kim, Growth Hacker & Small Biz Coach
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.