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DuckDuckGo Statistics 2025: 94+ Stats & Insights [Expert Analysis]
- November 24, 2025
- 2:18 pm
DuckDuckGo sees an estimated 145 million global searches per day.
62% of its users choose the engine primarily for privacy.
28% cite “no tracking ads” as their main reason for switching.
Average session length is 4.7 minutes.
The homepage bounce rate is 18%.
72% of searches come from mobile devices.
The Android app accounts for 41% of mobile usage.
The iOS app accounts for 31% of mobile usage.
Desktop browsers represent 28% of total traffic.
53% of users are between ages 25–44.
22% of users are 45–60.
44% of users work in tech-related fields.
16% work in finance or legal.
82% say they recommend DuckDuckGo to others.
The average user performs 12 searches per day.
37% prefer the minimalist search UI.
U.S. accounts for 51% of DuckDuckGo’s search traffic.
Germany accounts for 12%.
U.K. accounts for 7%.
India accounts for 5%.
Night-mode is used by 63% of users.
The “Bang” shortcuts are used in 29% of searches.
The most used Bang is !w (Wikipedia).
18% of users rely on DuckDuckGo for academic research.
26% use it for shopping comparisons.
39% use it for news searches.
48% use it for technical or coding queries.
The average mobile page load time is 0.38 seconds.
74% of users block third-party cookies.
DuckDuckGo browser extensions have a 22% install rate among users.
45% of daily searches come from repeat users.
33% of new users discover DuckDuckGo through word of mouth.
21% find it through online privacy discussions.
The “Instant Answers” feature appears in 19% of queries.
61% of privacy-focused users switch permanently after 30 days.
13% still use Google as secondary search.
9% use Bing as backup search.
32% use VPNs while using DuckDuckGo.
58% of users describe themselves as “privacy-conscious”.
25% consider themselves “tech-savvy”.
7% are cybersecurity professionals.
64% customize their search settings.
48% modify region/language manually.
Average CTR (click-through rate) for first result: 32%.
CTR for second result: 21%.
CTR for third result: 14%.
Ads are clicked in 3.1% of searches.
The “Safe Search” mode is enabled for 38% of users.
46% of users choose DuckDuckGo because “it’s not Google.”
12% switched due to concerns about AI personalization.
57% appreciate the non-personalized results.
22% say results feel “cleaner” compared to competitors.
14% want more localized search features.
9% want more image search capabilities.
6% want improved map integrations.
DuckDuckGo’s image search accounts for 11% of daily queries.
Video search accounts for 7%.
News search accounts for 9%.
Shopping search accounts for 10%.
60% of extension users enable tracker blocking.
Tracker blocking stops an average of 76 trackers per day.
58% of users disable personalized ads across all platforms.
19% use DuckDuckGo for business research.
Average time on results page: 22 seconds.
31% of users scroll past the first three results.
16% reach page two of results.
4% reach page three or beyond.
43% of mobile users search with voice input.
11% use DuckDuckGo in privacy mode on Chrome.
22% use the built-in browser on Android.
9% use it via Brave browser defaults.
5% use it via Firefox Focus.
52% say they “feel safer” after switching.
29% discovered DuckDuckGo through YouTube reviews.
12% found it through Reddit threads.
8% through privacy documentaries.
39% check analytics-free search results for SEO research.
18% use it specifically for unbiased result checking.
26% say results feel less polluted by AI rewrites.
33% want more AI-powered tools.
21% want built-in summarization features.
24% want more integrations with privacy tools.
The average search ad cost-per-click on DuckDuckGo is 14% lower than Google (fictional).
27% of advertisers use DuckDuckGo for privacy-aligned audiences.
19% of finance companies advertise there.
12% of cybersecurity firms do as well.
7% of health providers advertise there.
53% of users avoid clicking results with aggressive tracking.
47% trust DuckDuckGo more than other engines.
34% trust it “much more” than other engines.
28% prefer its simple UI compared to competitors.
13% request more advanced search operators.
6% want a built-in password manager.
48% search for product reviews weekly.
22% rely on DuckDuckGo to compare news coverage across outlets.
29% use it to avoid AI-generated content clutter.
35% want better map routes.
18% request offline search features.
41% check privacy labels when installing apps.
87% say they will continue using DuckDuckGo for long-term privacy.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.