How We Generated a 144% Revenue Surge for a Sporting Goods Retailer
The Goal: Driving Practical Growth Beyond the “SEO Paperwork”
Sport Chek, Canada’s largest retailer of sporting goods, footwear, and apparel, faced a common digital hurdle: high traffic volumes that weren’t translating into the desired bottom-line growth. While their brand was a household name, their organic digital presence needed to move beyond generic visibility. They sought a partner who could move past “SEO on paper” and deliver a strategy focused on high-intent shoppers and measurable revenue.
The Challenge: Fragmented Intent and Stagnant Conversions
Before partnering with Marketing LTB, Sport Chek dealt with:
Broad Organic Traffic: Attracting users who were “just browsing” rather than ready to buy.
The “Paper” SEO Trap: Previous strategies focused on keyword volume rather than the actual business value of those keywords.
Untapped Revenue Potential: Despite massive inventory, the connection between organic search queries and high-value product categories was misaligned.
The Strategy: A Business-First Approach to SEO
We didn’t just look at search engines; we looked at Sport Chek’s business. The strategy involved:
High-Intent Keyword Mapping: Moving away from broad terms like “shoes” to high-intent, long-tail queries that indicated a specific readiness to purchase.
User Experience Optimization: Aligning landing page content with the specific needs of athletes and enthusiasts to ensure that organic clicks turned into cart additions.
Practical Growth Focus: Prioritizing technical fixes and content updates that impacted the bottom line immediately, rather than focusing on vanity metrics.
The Results
81% Increase in High-Intent Organic Traffic
By narrowing the focus to the queries that matter, we didn’t just bring more people to the site, we brought the right people. This 81% surge represented a massive shift in audience quality.
144% Increase in Organic-Driven Revenue
The ultimate metric of success. By capturing high-intent users and optimizing the path to purchase, Marketing LTB more than doubled the revenue generated from Sport Chek’s organic search channel.
The Client Perspective
“I appreciated how Marketing LTB approached the work. They spent time understanding our business and focused on practical growth, not just how SEO is supposed to work on paper.”