How We Scaled Qualified SEO Leads in Fintech Industry

The Challenge

The Canadian fintech space is dominated by legacy banks and rapidly growing digital-first competitors. KOHO, a modern prepaid Visa and financial services platform, was generating brand awareness but struggling to convert organic traffic into qualified, high-intent sign-ups. Despite having a superior product, KOHO faced steep competition from entrenched players in the financial services SERPs, making it difficult to capture search-driven leads without expensive paid acquisition.

The core problem: organic visibility wasn’t translating into measurable pipeline. Traffic existed, but it lacked intent, and without conversion infrastructure in place, clicks were being wasted at scale.

Our Approach

We deployed our Authority-First Growth System, engineered specifically to compress traditional 12-month SEO timelines into rapid, compounding results:

Authority Acceleration: Building domain leverage to outrank established financial brands for transactional, product-driven keywords without a multi-year link-building runway.

Commercial Intent Targeting: Focusing exclusively on high-value, high-intent keywords (e.g., “prepaid Visa Canada,” “no-fee bank account Canada”) that drive sign-ups and revenue.

Conversion Engineering: Applying our proven landing page frameworks and lead capture systems to transform passive visitors into active, verified sign-ups, turning KOHO’s organic channel into a predictable growth engine.

The Results

In 8 months, we delivered a vertical climb across every key performance metric:

Lead Generation: 387 qualified SEO leads generated with 0% spam, all high-intent prospects actively seeking a banking alternative.

Close Rate: A 315% increase in close rate driven by precision-aligned messaging, intent-matched landing pages, and an optimized conversion funnel.

Search Performance: Significant improvements in organic rankings for competitive fintech keywords, positioning KOHO to compete head-to-head with major Canadian banks in the SERPs.

Market Authority: KOHO’s digital presence was transformed from a supplementary channel to a primary revenue driver, building a self-sustaining pipeline of sign-ups that operates on autopilot.

The Client Perspective

“The biggest shift wasn’t just sign-ups, it was trust. Users from SEO already understand our product. They know how it fits their financial needs. That confidence showed up in activation rates, conversions, and long-term value.”