Scaling Brand Identity Through Paid Social

The Challenge

Essentiel Antwerp needed to scale their digital presence without losing the unique, eclectic “DNA” of their brand. The goal was to find a partner that could bridge the gap between high-end fashion aesthetics and data-driven performance marketing. They required a strategy that didn’t just drive traffic, but converted high-intent shoppers who aligned with their premium brand positioning.

Our Approach

Marketing LTB implemented a full-funnel Meta Ads strategy designed to mirror the brand’s physical boutique experience. We focused on:

• Creative-First Campaigns: Utilizing high-fashion imagery and video that maintained brand integrity while optimizing for social-first consumption.

• High-Intent Targeting: Refining audience segments to reach fashion-forward consumers most likely to engage with new collections.

• Sell-Through Optimization: Aligning ad spend with inventory levels to ensure featured seasonal collections moved quickly.

The Results

• 68% Growth in First-Time Buyers: Our refined targeting expanded the brand’s reach to a massive new segment of qualified customers.

• 49% Higher Sell-Through on Featured Collections: By synchronizing paid social with product launches, we accelerated the sales cycle for seasonal inventory.

• Sustainable Growth: Achieved a significant lift in ROAS while maintaining a lower Customer Acquisition Cost (CAC) through precise creative testing.

The Client Perspective

“For me, it was important that Meta Ads reflected who we are as a brand. They helped us stay true to our brand while attracting customers who genuinely engaged and converted.”