Transforming Meta Ads into a Sustainable Growth Engine
The Challenge
For a luxury brand like BoConcept, the customer journey is often complex and high-consideration. While they were already using Meta Ads, the channel felt unpredictable. The team lacked clarity on how social spend translated into actual business value, and the Customer Acquisition Cost (CAC) was higher than desired for long-term sustainability. They needed to move away from “questioning” the channel and toward a structured, data-driven system that could scale.
The Strategy
Marketing LTB stepped in to overhaul BoConcept’s paid social framework. Our approach focused on three pillars:
Full-Funnel Structure: We moved away from fragmented campaigns, implementing a cohesive funnel that nurtured high-intent users from initial brand discovery through to conversion and interior design bookings.
Creative Clarity: Leveraging BoConcept’s high-quality visual assets, we deployed a testing system to identify which “lifestyle” vs. “product-focused” creatives resonated most with affluent audiences, reducing wasted spend.
Performance Transparency: By refining attribution and tracking, we provided the “structure and clarity” required to see exactly how Meta Ads were contributing to both online leads and in-store consultations.
The Results
By bringing rigorous structure to their paid social efforts, we transformed Meta Ads from a source of uncertainty into BoConcept’s most reliable growth channel.
42% reduction in customer acquisition cost (CAC)
152% lift in return on ad spend (ROAS)
Improved clarity and predictability in monthly performance reporting.
The Client Perspective
“I wanted Meta Ads to be a sustainable growth channel, not something we constantly questioned. With Marketing LTB, we were able to reduce CAC and bring more structure and clarity to how our paid social campaigns performed.”