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B2B SEO Statistics: The Definitive Guide for 2025
- April 3, 2025
- 1:15 pm
In today’s competitive B2B marketplace, search engine optimization (SEO) has evolved from a nice-to-have marketing tactic to an essential business strategy. With 71% of B2B buyers beginning their purchase journey with a generic search, not a branded one, the implications for businesses that ignore SEO are significant.
This comprehensive analysis compiles the most current and impactful B2B SEO statistics available through 2024, providing B2B marketers with actionable insights to drive their SEO strategies forward. Whether you’re just beginning to explore SEO or looking to optimize an established program, these statistics reveal critical trends that are shaping the B2B digital landscape.
Table of Contents
Key B2B SEO Statistics
The State of B2B SEO in 2024-2025:
67% of the B2B buyer’s journey now occurs digitally, with search engines driving the majority of this traffic (Forrester Research, 2024)
B2B companies with blogs generate 67% more leads per month than those without (HubSpot, 2024)
89% of B2B researchers use the internet during the B2B research process (Google)
The average B2B buying decision now involves 6–10 decision-makers, each independently researching solutions online (Gartner)
61% of B2B decision-makers start the buying process with a search engine (DemandGen Report)
B2B companies that blog receive 97% more links to their website (HubSpot)
SEO drives 1000%+ more traffic than organic social media for B2B companies (BrightEdge)
75% of B2B buyers say they use social media to support their purchase decision (IDC)
90% of B2B buyers now expect a similar experience to B2C e-commerce (Salesforce)
B2B brands that create thought leadership content generate 3x more leads with 83% higher quality (LinkedIn)
B2B Search Behavior
How B2B Buyers Search:
77% of B2B buyers state that they won’t speak with a salesperson until they’ve done their own research (Corporate Executive Board)
B2B researchers conduct an average of 12 searches before engaging with a specific brand’s site (Google)
71% of B2B researchers start with a generic search, not a branded one (Google)
The average B2B buying cycle involves 8–12 searches across multiple channels and devices (Gartner)
60% of B2B buyers report that mobile plays a significant role in recent purchases (Boston Consulting Group)
B2B searches for “near me” have grown by over 250% in the past two years (Google)
Long-tail keywords (4+ words) make up 91.8% of all search queries (Ahrefs)
70% of B2B buyers return to Google at least 3 times during their research (Think with Google)
55% of C-suite executives have made business decisions based on thought leadership (Edelman-LinkedIn)
60% of B2B tech buyers are millennials (age 25–40) who rely heavily on search engines for research (Merit)
B2B Content Marketing and SEO
Content That Drives B2B SEO Success:
Long-form content (3,000+ words) receives 3.5x more backlinks than average articles (Backlinko)
B2B buyers consume an average of 13 pieces of content before making a purchase decision (FocusVision)
65% of B2B companies have a documented content marketing strategy that incorporates SEO (Content Marketing Institute)
Case studies are considered the most valuable content type by 73% of B2B buyers (Demand Gen Report)
B2B companies that publish 16+ blog posts per month get 3.5x more traffic than those publishing 4 or fewer (HubSpot)
76% of B2B buyers want content that speaks directly to their industry (Demand Gen Report)
The average position one search result in B2B niches contains 1,447 words (SEMrush)
B2B websites with active blogs generate 97% more leads (Aberdeen)
82% of marketers who blog see positive ROI from their inbound marketing (State of Inbound)
Articles with statistics see 149% more social shares and 283% more backlinks (BuzzSumo)
B2B Website Performance Metrics
Technical SEO Factors Driving B2B Success:
53% of mobile site visitors leave pages that take longer than 3 seconds to load (Google)
B2B websites with advanced technical SEO implementations see 34% higher organic traffic (SEMrush)
94% of B2B buyers research online before finalizing a purchase decision (Accenture)
Core Web Vitals optimization results in a 25% reduction in abandonment rate for B2B sites (Google)
B2B websites with structured data markup receive 30% more organic clicks (Search Engine Journal)
70% of B2B marketers cite UX and website design as very important for SEO (Ascend2)
HTTPS websites account for 99.3% of first-page Google results in B2B sectors (SEMrush)
Mobile-optimized B2B sites convert 15% more prospects into customers (Google)
Page speed improvements show a direct correlation to conversion rates, with a 7% increase in conversions for every second reduced in load time (Akamai)
Internal linking strategies boost organic traffic by up to 40% for complex B2B sites (Ahrefs)
Mobile SEO for B2B
The Growing Importance of Mobile in B2B:
50% of B2B search queries are made on mobile devices (Google)
70% of B2B buyers use smartphones throughout the entire purchase process (Boston Consulting Group)
Mobile-optimized B2B websites are 51% more likely to generate contact or demo requests (Google)
35% of B2B professionals search for products/services on mobile while at work (Think with Google)
84% of B2B marketers consider mobile marketing crucial for customer acquisition (Salesforce)
B2B buyers who use mobile devices are 34% more likely to make a purchase (IDG)
Responsive B2B websites receive 67% more engagement from mobile users (Google)
Mobile load time improvements show a 27% conversion rate increase for B2B sites (Google)
62% of B2B emails are opened on mobile devices (SuperOffice)
Voice searches on mobile devices are 3x more likely to be locally based (BrightLocal)
Voice Search in B2B
The Emerging Role of Voice Search:
61% of B2B executives report using voice search for business queries (PwC)
Voice commerce sales are projected to reach $80 billion by 2025 (Juniper Research)
58% of B2B buyers have used voice search to find business information (Adobe)
30% of all searches will be done without a screen by 2025 (Gartner)
Voice searches are 40% more likely to be conversational and question-based (SEMrush)
76% of smart speaker owners search for local businesses at least once weekly (BrightLocal)
Voice search queries are typically 29 words longer than text searches (SEER Interactive)
22% of B2B buyers have made purchases using voice commands (PwC)
Schema markup improves voice search result selection by 43% (Search Engine Land)
“Near me” voice searches have increased 150% year over year (Google)
B2B Local SEO Statistics
The Localization of B2B Search:
46% of all Google searches have local intent (Search Engine Roundtable)
97% of consumers search online for local businesses (BrightLocal)
B2B companies with claimed and optimized Google Business Profiles receive 35% more inquiries (BrightLocal)
92% of B2B purchases include at least one local vendor in consideration (Accenture)
Local search leads have a 25% higher conversion rate than non-local searches (HubSpot)
B2B buyers are 2x more likely to consider local vendors when searching for services (Demand Gen Report)
78% of location-based mobile searches result in an offline purchase (Google)
B2B service providers with location-specific landing pages see 47% higher conversion rates (BrightEdge)
72% of consumers who search for local businesses visit stores within 5 miles (HubSpot)
NAP (Name, Address, Phone) consistency across directories increases local search visibility by 23% (Moz)
B2B E-commerce SEO
The Rise of B2B E-commerce and Its SEO Implications:
The B2B e-commerce market is expected to reach $25.65 trillion by 2028 (Grand View Research)
73% of B2B buyers want a personalized, B2C-like shopping experience (Salesforce)
B2B e-commerce sites with advanced filtering options see 76% higher conversion rates (BigCommerce)
75% of B2B procurement spending will occur online by 2025 (Gartner)
Product pages optimized with technical specifications receive 43% more organic traffic (SEMrush)
62% of B2B buyers say they can finalize selection criteria or compile a vendor shortlist based solely on digital content (Demand Gen Report)
B2B companies with integrated e-commerce platforms see a 44% increase in average order value (Forrester)
Enhanced product schema markup increases CTR by 35% for B2B products (Search Engine Journal)
74% of B2B buyers research at least half of their work purchases online (Forrester)
Mobile optimization for B2B e-commerce sites results in a 32% higher conversion rate (Google)
AI and the Future of B2B SEO
AI’s Impact on B2B Search:
60% of B2B enterprises are using AI-powered SEO tools to optimize content (Salesforce)
57% of B2B marketers report that AI helps identify new keyword opportunities (BrightEdge)
AI-optimized content drives 58% more organic traffic than traditionally optimized content (MarketMuse)
64% of B2B enterprises are leveraging AI for personalized content recommendations (Demand Gen Report)
72% of business leaders view AI as a “business advantage” that will be essential in the future (PwC)
AI-powered search intent analysis improves conversion rates by 30% for B2B sites (SEMrush)
68% of B2B marketers plan to increase their AI investments for SEO in the next year (Conductor)
78% of B2B buyers expect personalized website experiences based on their search behavior (Salesforce)
Natural language processing improves B2B content relevance by 47% (Accenture)
52% of B2B tech companies are using AI to predict search trends and optimize content accordingly (Gartner)
B2B SEO ROI and Investment
The Business Case for B2B SEO:
B2B companies allocate an average of 10.2% of their marketing budget to SEO (Gartner)
Organic search drives 53% of B2B website traffic, compared to 27% from paid search (BrightEdge)
The average ROI for B2B SEO is $2.75 for every $1 spent (Search Engine Journal)
66% of B2B companies that invest in SEO report higher average order values from organic traffic (Forrester)
B2B companies with mature SEO programs acquire customers at 61% lower cost than through paid channels (HubSpot)
58% of B2B marketers plan to increase their SEO budget in the next fiscal year (Content Marketing Institute)
Leads generated through SEO have a 14.6% close rate, compared to 1.7% for outbound leads (Search Engine Journal)
B2B companies spend an average of $2,000–$5,000 per month on SEO services (Ahrefs)
82% of B2B marketers report that SEO effectiveness has increased in the past year (Conductor)
The average time to see measurable results from B2B SEO initiatives is 4–6 months (Search Engine Land)
Methodology
The statistics in this report have been compiled from reputable research organizations, industry surveys, and publicly available data through October 2024. Sources include Google, Forrester Research, Gartner, HubSpot, LinkedIn, Content Marketing Institute, SEMrush, Ahrefs, BrightEdge, and other established research entities in the digital marketing space.
Each statistic has been verified across multiple sources where possible to ensure accuracy. Some figures represent averages across industries, while others are specific to B2B sectors. We’ve prioritized the most recent data available to provide the most current picture of B2B SEO landscapes.
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About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.