Why Your Instagram Ads Keep Getting Rejected & How to Fix It

If you’ve ever spent hours designing the perfect Instagram ad only to have it rejected, you’re not alone. Instagram, like its parent company Meta, has strict ad policies that can feel overwhelming, especially for businesses trying to scale quickly. Understanding why Instagram ads get rejected and how to fix them is critical to maintaining a smooth advertising workflow and achieving your marketing goals. In this guide, we’ll break down the most common reasons for ad rejections and provide step-by-step solutions to get your ads approved faster.

Why Instagram Ads Get Rejected

Instagram’s ad approval process is designed to protect users and maintain a high-quality platform experience. Ads are reviewed automatically and sometimes manually, and if your ad violates any of Instagram’s advertising policies, it will be rejected. The reasons can range from technical issues to content violations.

Here are the most frequent reasons Instagram ads get rejected:

1. Violating Community Standards or Advertising Policies

Instagram’s advertising policies cover a wide range of content rules. Ads promoting prohibited products or services, using offensive language, or misleading claims are automatically rejected. Examples include:

• Promoting tobacco, drugs, or unsafe supplements.

• Making exaggerated claims like “Lose 20 pounds in a week.”

• Using shocking or graphic imagery.

How to Fix It: Review Instagram’s Advertising Policies carefully before creating your ad. Ensure your content is truthful, safe, and does not target sensitive topics inappropriately.

2. Misleading or Inaccurate Claims

Instagram actively blocks ads that mislead users. Common violations include clickbait headlines, exaggerated promises, or ads that do not match the landing page content. For instance, an ad claiming “Free iPhone for signing up” is misleading if your landing page only offers a chance to enter a contest.

How to Fix It: Make sure your ad content accurately represents your offer. Use clear, precise language and double-check that your landing page fulfills the promises made in your ad copy.

3. Using Restricted Content

Certain content is restricted, meaning it’s allowed only under specific conditions. Examples include alcohol, gambling, dating services, and financial products. Ads in these categories often face rejection unless you meet Instagram’s requirements, such as targeting specific age groups or locations.

How to Fix It: If your business falls under a restricted category, ensure you follow all Instagram rules for that category. This may include verifying your business, targeting appropriate demographics, and including disclaimers.

4. Issues with Text-to-Image Ratio

Instagram favors ads with minimal text in images. Ads with more than 20% text in the image may face rejection or lower reach, as they are considered less user-friendly.

How to Fix It: Keep text concise and use Instagram’s text overlay tool to check your ad. Focus on compelling visuals and use captions for additional messaging.

5. Using Unauthorized Trademarks or Copyrighted Material

If your ad uses images, logos, or videos that you do not own or have permission to use, Instagram will reject it. This includes stock photos that require licensing or music tracks without rights.

How to Fix It: Always use original content or properly licensed materials. If you use stock photos, ensure you have full rights. For music, consider Instagram’s licensed music library.

6. Targeting Issues

Incorrect audience targeting can also trigger ad rejection. Instagram requires that advertisers comply with anti-discrimination rules, so ads cannot target or exclude people based on race, religion, or other protected characteristics.

How to Fix It: Review your targeting criteria carefully. Focus on interests, behaviors, or general demographics rather than sensitive categories. Use Instagram’s audience tools to ensure compliance.

7. Landing Page Violations

Even if your ad itself meets all guidelines, Instagram may reject it if your landing page is misleading, unsafe, or non-functional. Common problems include:

• Broken links or slow-loading pages.

• Pop-ups that interfere with navigation.

• Content that doesn’t match ad claims.

How to Fix It: Test your landing page thoroughly before submitting your ad. Ensure it loads quickly, matches the ad content, and provides a trustworthy user experience.

How to Prevent Instagram Ads from Being Rejected

Preventing ad rejection requires a proactive approach. Here are actionable strategies to increase your approval rate:

1. Understand Instagram’s Policies Thoroughly

The first step is always education. Instagram updates its advertising rules frequently. Keeping yourself informed reduces trial-and-error ad submissions.

Pro Tip: Bookmark the Instagram Ads Policy page and refer to it before designing every campaign.

2. Focus on High-Quality Visuals

Instagram is a visual-first platform. Ads with blurry images, excessive text, or low-quality videos are more likely to be rejected.

• Use high-resolution images (1080×1080 pixels for square ads).

• Avoid cluttered designs.

• Ensure video ads are properly formatted (MP4 or MOV).

3. Test Before Scaling

Before spending large budgets, run a small test campaign. This allows you to catch issues without wasting money.

• Submit a few variations of your ad.

• Monitor which versions get approved.

• Adjust images, text, or targeting as needed.

4. Avoid Common Triggers for Rejection

Certain words or phrases are known triggers for rejection. These include “guaranteed,” “miracle,” “get rich quick,” and overly sensationalized terms.

Pro Tip: Stick to clear, professional language and avoid exaggerated promises.

5. Keep Landing Pages Simple and Relevant

A seamless user journey from ad to landing page boosts approval and conversion rates.

• Ensure the landing page is mobile-friendly.

• Keep forms short and easy to fill.

• Match the page content with the ad’s promise.

Tired of wasting time on rejected ads? Let our experts manage your Instagram campaigns and get them approved the first time. Get Your Free Consultation Now

Advanced Strategies to Avoid Instagram Ad Rejections

Even experienced marketers sometimes face ad rejections due to subtle violations or system errors. To minimize disruptions and maintain consistent ad performance, implement these advanced strategies.

1. Use Meta’s Ad Library for Inspiration

Meta’s Ad Library is a powerful tool to see what types of ads are running successfully across industries. By analyzing ads that have passed Instagram’s review process:

• Learn acceptable formats and wording.

• Identify trends in design and messaging.

• Avoid content or claims that frequently get rejected.

2. Maintain a Consistent Brand Identity

Instagram favors ads that provide a professional, trustworthy experience. Ads with inconsistent branding—different fonts, colors, or messaging from your official account—may be flagged.

How to Implement:

• Use brand templates for visuals.

• Keep messaging aligned with your Instagram bio and website.

• Include a clear, visible logo or brand marker.

3. Optimize for Mobile Experience

The majority of Instagram users access the platform via mobile devices. Ads that don’t display properly on mobile may fail the review process or generate poor engagement.

Tips:

• Use vertical (4:5) or square (1:1) formats for feeds.

• Keep text readable without zooming.

• Test video playback on multiple devices.

4. Monitor Ad History and Quality Score

Instagram evaluates ads based on historical performance and user feedback. Ads that receive high negative feedback (like “this ad is misleading”) are more likely to face rejection in future campaigns.

How to Implement:

• Monitor comments and report rates.

• Pause ads generating negative feedback and analyze why.

• Continuously refine messaging to align with audience expectations.

5. Avoid “Black Hat” Tactics

Some advertisers attempt to bypass Instagram policies using clickbait, misleading URLs, or disguised content. These tactics often backfire, resulting in account restrictions.

How to Implement:

• Never use URL shorteners that hide landing pages.

• Avoid clickbait phrasing like “You won’t believe this.”

• Maintain transparency about products, services, and pricing.

How to Appeal a Rejected Instagram Ad

Even if you follow all rules, rejections can still happen due to human error or automated review mistakes. Fortunately, Instagram provides a clear appeal process:

Step 1: Review the Rejection Reason

When your ad is rejected, Instagram provides a reason in Ads Manager. Carefully read it—sometimes the issue is minor, such as text size or an image element.

Step 2: Fix the Issue

Before submitting an appeal, make necessary changes. For example:

• Reduce text overlay on images.

• Correct the landing page mismatch.

• Remove restricted content or language.

Step 3: Submit the Appeal

In Ads Manager:

1. Go to the rejected ad.

2. Click “Request Review.”

3. Provide a clear explanation if required.

Instagram usually responds within 24–48 hours. If rejected again, consider alternative ad formats or consult a Meta-certified expert.

Common Instagram Ad Mistakes That Lead to Rejection

Preventing ad rejection is easier when you know the common pitfalls. Here are mistakes to watch out for:

1. Using Too Much Text in Images: Ads with more than 20% text often get rejected.

2. Misleading Landing Pages: Ads must accurately reflect what users see after clicking.

3. Promoting Restricted Products: Certain industries face stricter rules, including health supplements, alcohol, and gambling.

4. Overly Sensational Headlines: Avoid phrases like “instant results” or “secret trick.”

5. Low-Quality Visuals: Blurry images, pixelated videos, and inconsistent branding are red flags.

By proactively avoiding these mistakes, you can save time, budget, and frustration.

Pro Tips from Instagram Advertising Experts

Here’s what experienced marketers recommend to reduce ad rejections and improve campaign performance:

1. Test Multiple Variations: Run A/B tests with slightly different headlines, images, and CTAs. This increases the chance of approval and improves overall ROI.

2. Keep Ads Relevant: Match the ad creative with your target audience’s interests and the landing page content.

3. Stay Updated: Instagram updates ad policies regularly. Subscribe to Meta’s business newsletter to get alerts on new rules.

4. Invest in Professional Design: High-quality graphics and copy not only pass review faster but also generate higher engagement.

5. Consider Meta Business Partner Support: For large campaigns, certified partners provide expert guidance and faster support if issues arise.

Stop guessing why your Instagram ads fail. Our Instagram Ads Management Service ensures every ad meets platform guidelines and drives real results.

Technical Fixes for Instagram Ad Rejections

Sometimes, rejections are not about content but technical issues. Here’s how to fix them:

• Image/Video Formats: Use JPG or PNG for images, MP4 or MOV for videos. Minimum resolution is 600×600 pixels for square images.

• Aspect Ratios: Feed ads: 1:1 or 4:5, Stories ads: 9:16.

• File Size Limits: Keep images under 30MB, videos under 4GB.

• Link Errors: Ensure URLs are correct, landing pages load fast, and are HTTPS secure.

Key Takeaways: How to Keep Your Instagram Ads Approved

1. Follow Policies: Understand prohibited and restricted content.

2. Match Content and Landing Pages: Avoid misleading claims.

3. Use High-Quality, Mobile-Friendly Creative: Images, videos, and text matter.

4. Test and Adjust: Small-scale tests help identify rejection risks.

5. Appeal Smartly: If rejected, fix issues and request review.

By implementing these strategies, you’ll minimize Instagram ad rejections, save money, and maximize campaign effectiveness.

Instagram ad rejection can be frustrating, but with careful planning and attention to policy, you can consistently create ads that get approved and convert. Always stay informed, test your campaigns, and focus on creating a professional, trustworthy user experience.

Maximize your Instagram ad performance without the frustration. Hire our team and watch your campaigns get approved and deliver results. Book Your Free Strategy Call