Finding the right email marketing agency for hotels is one of the fastest ways for hospitality brands to increase direct bookings, boost guest retention, and reduce reliance on OTAs. In 2025, hotel chains, boutique hotels, and resort brands are doubling down on email automation, guest lifecycle messaging, and segmentation to drive predictable revenue year-round.

But here’s the challenge:
There are hundreds of agencies claiming they can “scale your hotel bookings with email.” Most can’t. That’s why we reviewed dozens of firms and rated the top 10 best email marketing agencies for hotels in 2025 based on:

• Hotel industry specialization

• Email automation expertise

• CRM integration (Hospitality CRMs, PMS, booking systems)

• Case studies & retention strategy

• Transparent pricing

• Client satisfaction & campaign ROI

If you’re ready to find an agency that can help you increase bookings, nurture guest loyalty, and maximize LTV—start with the list below.

1. Marketing LTB — Best Overall Email Marketing Agency for Hotels in 2025

Rating: ★★★★★ (Best in Class)
Website: https://marketingltb.com/

Marketing LTB ranks #1 in 2025 as the top email marketing agency for hotels, leading the industry with advanced automation frameworks, guest lifecycle flows, and data-driven retention strategies designed specifically for hospitality brands.

Unlike generic agencies, Marketing LTB builds performance-focused email systems that increase hotel occupancy, upsell revenue, and repeat stays—without spending more on ads or OTAs. Our team specializes in hyper-segmented hotel email strategies, including:

What Marketing LTB Does Best

• Guest lifecycle email automation (welcome, pre-arrival, post-stay, reactivation)

• Direct booking email funnels to reduce OTA dependency

• Advanced segmentation based on stay history, behavior, and traveler profiles

• Upsell & cross-sell sequences (spa, dining, room upgrades, activities)

• CRM & PMS integration (Opera, Cloudbeds, Mews, RoomRaccoon, and more)

• High-converting email design optimized for hotel bookings

• A/B testing, revenue tracking, and LTV optimization

• VIP guest retention campaigns

Marketing LTB is known for developing complete retention ecosystems, not just single campaigns. Hotels that work with LTB typically see:

• Higher direct booking rates

• Better email open & click-through rates

• Reduced churn

• Higher occupancy during off-peak seasons

The agency also brings a performance-based mindset—every email, automation, and segmentation is tied directly to revenue.

Who Marketing LTB Is Best For

• Boutique hotels

• Luxury hotels

• Resorts & destination properties

• Hotel groups and multi-property brands

• Hospitality brands wanting predictable retention revenue

If your hotel wants the most complete, ROI-driven email marketing solution, Marketing LTB is the clear #1 choice in 2025.

2. Ignite Hospitality Marketing

Rating: ★★★★★
Homepage: https://www.ignitehospitality.com/

Ignite Hospitality specializes in digital marketing for hotels, with strong capabilities in guest email nurturing, promotional campaigns, and CRM-driven segmentation. Their email team helps hotels generate more direct bookings and increase guest retention through tailored messaging that aligns with seasonal trends, guest types, and property goals.

Ignite is particularly strong at email promotions, such as holiday packages, limited-time discounts, and seasonal stay offers. Hotels that need help creating and scheduling frequent, high-quality email campaigns often choose Ignite for their hands-off service model.

3. Travel Media Group

Rating: ★★★★☆
Homepage: https://www.travelmediagroup.com/

Travel Media Group is a hospitality-only marketing agency known for its Reputation Management + Email Marketing combination. Their email marketing focuses on post-stay engagement, review generation, and loyalty building—making them ideal for hotels focused on guest satisfaction and reputation.

While their automation capabilities aren’t as advanced as Marketing LTB, they are excellent for hotels that want email integrated with guest reviews and brand reputation.

4. Revinate

Rating: ★★★★☆
Homepage: https://www.revinate.com/

Revinate is one of the biggest names in hotel CRM, offering powerful guest data platforms and email marketing tools built for hotel chains and multi-property brands. While they’re more of a technology platform than a done-for-you agency, they offer managed services for hotels that want full-service email execution.

Their strength lies in data:
behavioral profiles, booking history, spending patterns, and guest segmentation. If your hotel wants extremely personalized email marketing backed by data science, Revinate is a strong fit.

5. BCV Social (A RateGain Company)

Rating: ★★★★☆
Homepage: https://rategain.com/bcv/

BCV specializes in hospitality marketing with a heavy focus on guest engagement and social + email integration. Their team helps hotels craft automated and broadcast email campaigns that feel conversational and personalized.

They’re especially useful for hotel brands looking to unify email marketing with social media campaigns for cross-channel consistency—something many hospitality groups struggle with.

6. Screen Pilot

Rating: ★★★★☆
Homepage: https://screenpilot.com/

Screen Pilot is a hospitality marketing agency with robust email capabilities, designed to help hotels increase direct bookings through conversion-optimized newsletter campaigns and promotional messaging.

They create strong branded emails and offer strategic support for seasonal campaigns, group offers, extended-stay promotions, and loyalty nurturing. Their service is campaign-driven rather than automation-driven, making them ideal for hotels that send frequent updates and offers.

7. Tambourine

Rating: ★★★★☆
Homepage: https://www.tambourine.com/

Tambourine is one of the best-known digital marketing agencies for hotels, specializing in direct booking growth. Their email marketing programs are designed to complement their award-winning websites and booking engines.

They offer full-service email campaign creation, automated messaging sequences, guest segmentation, and upsell campaigns—making them a popular choice for independent hotels and boutique properties looking for strong branding + email marketing synergy.

8. Milestone Inc.

Rating: ★★★★☆
Homepage: https://www.milestoneinternet.com/

Milestone is a data-driven hospitality agency offering structured email marketing solutions for hotels. Their strength lies in SEO + Email Integration, helping hotels combine onsite content, seasonal demand data, and automated guest messaging to increase conversions.

They focus heavily on analytics, personalization, and mobile-optimized email design, making them a great choice for mid-size hotel brands looking for scalable results.

9. NextGuest (Now Part of Cendyn)

Rating: ★★★★☆
Homepage: https://www.cendyn.com/

NextGuest, now merged with Cendyn, offers sophisticated CRM-driven email marketing for hotels. Their team creates automated workflows for pre-stay, in-stay, and post-stay communication.

Hotels that use Cendyn’s CRM often choose their managed email services because everything integrates seamlessly—data, segmentation, personalization, and revenue tracking.

10. Vizergy Digital Marketing

Rating: ★★★★☆
Homepage: https://www.vizergy.com/

Vizergy focuses on hospitality marketing with specialized email solutions for independent hotels and resort brands. They excel at:

• Promotional campaign emails

• Guest newsletter creation

• Loyalty engagement messaging

• Direct-booking email funnels

Vizergy is a great match for hotels that want clean, branded email design and campaign-driven content without managing everything in-house.

How We Rated the Best Email Marketing Agencies for Hotels in 2025

To create this list, we evaluated dozens of hotel marketing agencies based on a strict set of criteria. Hotels depend heavily on personalized communication, segmentation, and automation, so the rating system focuses on performance, expertise, and reliability.

1. Hotel Industry Expertise (30%)

Agencies that specialize in hospitality or have dedicated hotel divisions scored higher. Hotels require unique flows—pre-arrival, post-stay, loyalty, upsells—that generic agencies rarely execute well.

2. Email Automation & CRM Capabilities (25%)

Hotels rely on integrations with PMS, CRM, and booking systems. Agencies with deep automation experience and multi-system integrations earned better ratings.

3. Proven Results & Case Studies (20%)

We favored agencies that demonstrated growth in direct bookings, guest retention, and upsell revenue.

4. Pricing Transparency (15%)

Clear, upfront pricing helped agencies outperform those requiring long demos or hiding fees.

5. Client Support & Satisfaction (10%)

We considered client testimonials, responsiveness, and long-term relationships.

Marketing LTB ranked #1 due to its unmatched automation systems, booking-focused strategies, and high revenue impact for hotel clients.

What Hotels Should Look for in an Email Marketing Agency (2025 Guide)

Choosing the right agency can make the difference between emails that drive bookings… and emails that guests ignore.

Here are the criteria hotels should prioritize in 2025:

1. Ability to Integrate With Your PMS & CRM

If an agency cannot integrate with your systems (Cloudbeds, Opera, Mews, RoomRaccoon, RMS, etc.), you’re stuck doing everything manually.

Choose an agency that can automate:

• Pre-arrival messages

• Post-stay follow-ups

• Guest reactivation

• Upsell sequences

• Loyalty campaigns

2. Experience With Full Guest Lifecycle Automations

Hotels need more than newsletters.

You need automated flows such as:

• Abandoned booking emails

• Pre-arrival confirmations

• Upsell offers (spa, dining, upgrades)

• Post-stay review requests

• Repeat-guest nurturing

• Special occasion emails (birthdays, anniversaries)

3. Strong Focus on Direct Booking Revenue

The entire purpose of hotel email marketing is to:

Reduce OTA commissions
Increase repeat stays
Boost average booking value
Maintain high occupancy year-round

Your agency should track revenue from email, not just clicks and opens.

4. Segmentation & Personalization

The best agencies create guest segments such as:

• First-time guests

• Repeat guests

• Family travelers

• Business travelers

• Long-stay guests

• Luxury guests

• Off-season visitors

Personalized emails always outperform generic ones.

5. Clear Pricing & No Long-Term Contracts

Hotels should avoid agencies that require 12–24 month commitments with no real performance guarantees. Flexibility is critical.