How We Scaled Qualified SEO Leads in ERP Industry
The Challenge
The enterprise technology space is one of the most difficult search environments to compete in. Convverge, a Microsoft-focused ERP and digital transformation partner serving mid-market and enterprise businesses, was generating inbound interest, but the enquiries lacked the specificity and seriousness that complex technology sales demand.
Most organic leads arriving through the website were generic IT requests: underfunded, under-scoped, and far outside the ideal client profile. Sales conversations were starting from scratch rather than from a position of informed intent, dramatically extending the sales cycle and diluting the team’s capacity to focus on high-value opportunities. The challenge: stop fielding generic IT noise and start attracting companies that were already deep in the evaluation process, actively comparing ERP platforms, scoping digital transformation projects, and ready to engage a qualified implementation partner.
Our Approach
We deployed our Authority-First Growth System, engineered to position Convverge in front of enterprise decision-makers at the exact moment they are evaluating ERP and digital transformation solutions:
Authority Acceleration: Building domain authority to surface Convverge for high-value, enterprise-grade search terms, bypassing generic IT queries and capturing demand from organisations actively scoping ERP implementations and digital transformation roadmaps.
Commercial Intent Targeting: Focusing exclusively on bottom-of-funnel, vendor-evaluation search terms (e.g., “Microsoft Dynamics 365 partner Canada,” “ERP implementation partner,” “digital transformation consulting”) that attract procurement-stage buyers with defined budgets and timelines.
Conversion Engineering: Applying our proven landing page frameworks and enterprise enquiry capture systems to pre-qualify inbound leads before first contact, ensuring every conversation Convverge entered was with a company that had already self-selected as a serious, budget-aligned prospect.
The Results
In 8 months, we delivered a transformational shift in both the volume and strategic quality of Convverge’s inbound pipeline:
Lead Generation: 286 qualified SEO leads generated, all enterprise-grade enquiries from companies actively evaluating ERP and digital transformation partners, arriving with clear budgets, defined timelines, and genuine implementation intent.
Close Rate: A 282% increase in close rate, driven by precision intent-targeting that intercepted decision-makers mid-evaluation and positioned Convverge as the authoritative Microsoft partner of choice before competitors even entered the conversation.
Pipeline Quality: A wholesale elimination of low-quality generic IT requests from the inbound pipeline, replaced entirely by informed, procurement-stage enquiries that required less education, less qualification, and significantly less time to convert.
Sales Cycle Compression: By attracting leads who arrived pre-informed with clear budgets and timelines, Convverge’s sales team was able to move faster from first contact to proposal, shortening deal cycles and increasing overall revenue velocity.
The Client Perspective
“Before Marketing LTB, most enquiries were generic IT requests. Now we’re speaking with companies actively evaluating ERP and digital transformation partners. The SEO leads come in informed, with clear budgets and timelines, and our close rate shows it.”