How We Scaled Qualified SEO Leads in Real Estate Industry
The Challenge
The Australian property market is one of the most competitive search landscapes in the world, dominated by national aggregators like Domain and realestate.com.au, as well as large franchise networks commanding significant digital real estate. Belle Property, a premium real estate brand with offices across Australia, was struggling to compete organically for high-intent buyer and seller searches at a local level.
Despite a trusted brand and an exceptional agent network, Belle Property’s organic channel was underperforming relative to its market position. Traffic existed, but it lacked the transactional intent required to fill agent pipelines with serious buyers and sellers. The challenge: break through the aggregator wall, capture search-driven demand, and turn organic visibility into qualified listing conversations.
Our Approach
We deployed our Authority-First Growth System, designed to bypass traditional 12-month SEO timelines and deliver compounding results inside a single quarter:
Authority Acceleration: Building domain leverage to outrank national property portals and large franchise competitors for localized, high-intent property searches without relying on years of accumulated authority.
Commercial Intent Targeting: Focusing exclusively on high-value search terms (e.g., “homes for sale [suburb],” “real estate agents [area]”) that attract buyers and sellers who are ready to act, not browsers.
Conversion Engineering: Applying our proven landing page frameworks and enquiry capture systems to transform passive visitors into hand-raisers — creating a seamless journey from search intent to agent conversation.
The Results
In 9 months, we delivered measurable, compounding growth across every key metric:
Lead Generation: 528 qualified SEO leads generated, all high-intent buyers and sellers actively searching for property, with zero cold or low-quality enquiries polluting the pipeline.
Close Rate: A 66% increase in close rate, driven by intent-matched content, precision-targeted landing pages, and a conversion funnel engineered to attract only serious, ready-to-act prospects.
Lead Quality: A fundamental shift in enquiry quality, agents moved from chasing cold leads to fielding conversations with informed buyers and sellers who arrived pre-qualified by their own search behaviour.
Market Authority: Belle Property’s digital presence was repositioned as a go-to local resource for property search, compounding in organic value month over month and reducing dependency on paid acquisition.
The Client Perspective
“We’re no longer chasing cold leads. We speak with buyers and sellers who are ready to move and actively looking. SEO enquiries are serious. They are informed and ready to act. Our listing conversations are higher quality. The results speak for themselves.”