10 Best PPC Agencies for B2B in 2025 (Rated)
Pop quiz: When your ideal B2B client needs a solution, where do they start?
A. Cold calling random vendors
B. Waiting for a sales rep to find them
C. Searching Google and clicking sponsored results
If you picked C, you’re absolutely right. In 2025, paid media generates 30% of the pipeline for B2B SaaS companies, and businesses earn an average of $8 for every $1.60 spent on Google Ads.
The truth? Every time a qualified prospect clicks on a competitor’s ad instead of yours, that’s potential revenue walking out the door.
In the B2B space, PPC advertising is one of the most powerful ways to consistently attract qualified leads, shorten sales cycles, and achieve measurable ROI. But here’s the challenge: not all PPC agencies understand the complexities of B2B marketing.
Below are the 10 best B2B PPC agencies that know how to navigate longer sales cycles, target decision-makers effectively, and deliver results that matter.
Why Is PPC Important for B2B Companies?
Imagine this: Your ideal client is researching solutions to a critical business problem. What’s the first thing they do? Search Google for “[your service] software” or “[solution] for businesses.”
If you’re not appearing in those top sponsored spots, your chances of winning their business drop dramatically.
Here’s why B2B companies need a strong PPC presence:
- 90%+ of B2B buyers use search engines during their decision-making process
- Global digital ad spending surpasses $500 billion in 2025
- Google Ads delivers an average CPL of $48.96 with a 3.75% conversion rate
- Paid media generates 30% of the pipeline for B2B SaaS companies
- B2B ad spending is expected to reach $37.7 billion by the end of 2024
As you can see, PPC is essential for any B2B company looking to generate qualified leads, accelerate their sales pipeline, and stay competitive in today’s digital-first environment.
How Can a B2B PPC Agency Grow Your Business?
The best B2B PPC agencies can help you capture high-intent prospects by optimizing your ad spend and delivering campaigns that convert. Not just once, but consistently, month after month. A top B2B PPC agency can help you:
- Target decision-makers with precision across multiple channels
- Reduce your cost per acquisition (CPA) and cost per lead (CPL)
- Generate more marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
- Optimize campaigns for complex B2B sales cycles
- Achieve measurable ROI through data-driven strategies
How to Choose the Best B2B PPC Agency
So you need a PPC agency that delivers real results for B2B companies. But how do you find one that will actually drive qualified leads and boost your bottom line?
Here are the 5 things we looked for when ranking the best B2B PPC agencies:
- B2B Expertise: An agency specializing in B2B marketing understands complex sales cycles, multiple stakeholders, and longer decision-making processes. They’ll get you results faster than a generalist agency.
- Proven Track Record: The best agencies back up their claims with numbers, case studies, and client testimonials. Look for agencies that can show you real results from companies similar to yours.
- ROI Focus: Don’t just compare prices. Compare results. An agency that charges more but delivers 2X the qualified leads could generate hundreds of thousands in additional revenue for your business.
- Transparent Communication: Successful PPC campaigns require ongoing optimization. Work with an agency that reports regularly, takes your feedback seriously, and makes data-driven decisions.
- Platform Expertise: The best B2B PPC agencies go beyond Google Ads. They should have expertise in LinkedIn Ads, Microsoft Advertising, programmatic display, and other platforms where B2B buyers are active.
Top 10 Best PPC Agencies for B2B Companies
We’ve done the research so you don’t have to. Here is our curated list of the best B2B PPC agencies in 2025:
1. Marketing LTB
Average Rating: 5/5
Looking for a B2B PPC agency that truly understands the complexities of targeting business decision-makers? Marketing LTB is a leading choice.
With over 12 years of experience in B2B digital marketing, Marketing LTB has successfully managed 500+ PPC campaigns for companies ranging from SaaS startups to enterprise-level organizations. Our focus is clear: generate high-quality leads that convert, not just clicks or traffic.
Core Services:
Google Ads management for B2B
LinkedIn advertising campaigns
Microsoft Advertising (Bing Ads)
Remarketing and retargeting strategies
Landing page optimization
Conversion rate optimization (CRO)
Multi-channel PPC strategies
Performance tracking and analytics
Notable Results:
What sets us apart is our data-driven approach combined with deep B2B expertise. They consistently achieve measurable results, including:
30–50% increase in qualified leads within the first 3 months for new clients
Average ROI of 5:1 across campaigns in competitive B2B industries
40% reduction in cost per acquisition (CPA) through advanced targeting and CRO strategies
Who It’s For:
Marketing LTB works with B2B companies across industries such as:
SaaS and technology companies
Manufacturing and industrial
Professional services
Healthcare and medical technology
Financial services
If you want a PPC partner that combines proven results, industry expertise, and tailored B2B strategies, Marketing LTB is an excellent choice.
2. PipeRocket Digital
Average Rating: 4.9/5
PipeRocket Digital is a premier B2B SaaS digital marketing agency that specializes exclusively in helping SaaS companies achieve scalable growth through PPC advertising.
What sets PipeRocket apart is their laser focus on B2B SaaS, which allows them to craft strategies that resonate with target audiences and accelerate pipeline growth. They combine advanced analytics with continuous A/B testing to ensure maximum ROI.
Core Services:
- Complete paid search and paid social management
- PPC campaign optimization for SaaS
- Advanced analytics and reporting
- Creative strategy and ad development
- LinkedIn and Google Ads management
Notable Results:
- Successfully helped multiple SaaS clients lower CAC
- Delivered exceptional pipeline growth and ROI
- Consistently improved conversion rates through data-driven optimization
Who It’s For:
PipeRocket is ideal for B2B SaaS companies, fintech firms, and platform-as-a-service (PtaaS) businesses looking to scale their customer acquisition and optimize lead generation.
3. TripleDart
Average Rating: 4.8/5
TripleDart started in 2021 and has evolved into one of the fastest-growing performance marketing agencies for B2B SaaS companies. Founded by former marketing leaders from Freshworks, Zoho, Remote, and HubSpot, they bring deep industry expertise.
With 100+ team members across 10 countries and approximately $150 million managed in annual ad spend, TripleDart is a powerhouse in the B2B PPC space.
Core Services:
- Performance-based PPC management
- Complete paid media strategies (search and social)
- Creative production (CRO, landing pages, video)
- Advanced targeting and audience segmentation
- Performance analytics and optimization
Notable Results:
- 90% of clients operate on performance-based models
- Initial focus on MQL targets, transitioning to SQLs and pipeline goals
- Over 50+ SaaS paid media case studies
Who It’s For:
TripleDart specializes in supporting post-product-market-fit (PMF) SaaS brands across the US, UK, EU, and APAC regions.
4. Directive Consulting
Average Rating: 4.7/5
Directive Consulting is a full-funnel B2B marketing agency that enterprise brands trust to scale their business. Founded in 2014 and headquartered in Irvine, California, they’ve expanded to multiple offices including Austin, Los Angeles, San Francisco, New York, and London.
Directive uses their powerful analytics hub to deliver transparency and insight into all marketing efforts, combining PPC with SEO, CRO, content marketing, and digital PR.
Core Services:
- PPC advertising for B2B and enterprise
- Full-funnel marketing strategies
- Conversion rate optimization
- Content marketing and SEO
- Social media advertising
- Digital PR
Who It’s For:
Directive works with B2B SaaS companies, technology firms, and enterprise brands looking for comprehensive marketing solutions. Pricing starts at $7,500/month for paid media operations plus media spend.
5. Disruptive Advertising
Average Rating: 4.6/5
Disruptive Advertising is a Utah-based digital agency specializing in performance marketing for B2B and DTC brands. Founded in 2012, they’ve built a reputation for their dual focus on paid media strategy and conversion rate optimization.
With 150-200 employees, Disruptive combines analytics expertise with creative testing to refine every stage of the customer journey.
Core Services:
- PPC management (Google, Microsoft, social)
- Conversion rate optimization (CRO)
- Landing page testing and optimization
- Performance audits
- Analytics and attribution
- Strategic keyword research and bidding
Who It’s For:
Disruptive Advertising serves B2B companies looking to maximize ROI through data-driven PPC campaigns and continuous optimization. They’re particularly strong with companies that need both media buying and CRO expertise.
6. Single Grain
Average Rating: 4.8/5
Founded by Eric Siu, Single Grain is a full-service digital marketing agency that combines powerful marketing strategies with cutting-edge technology. They’ve helped over 500 companies scale revenue through ROI-driven campaigns.
Single Grain uses proprietary AI-powered tools and innovative approaches to help B2B businesses optimize campaigns and stay competitive.
Core Services:
- Paid search advertising
- Conversion rate optimization
- Social media ads (LinkedIn, Facebook, etc.)
- SEO and content marketing
- Marketing automation
Notable Results:
- Trusted by SentinelOne, Uber, Nextiva, and more
- Clients report consistent lead quality improvements
- Successfully reduced cost-per-lead metrics year over year
Who It’s For:
Single Grain works with B2B SaaS, fintech, healthcare, and telecommunications companies that want comprehensive digital marketing support beyond just PPC.
7. WebFX
Average Rating: 4.9/5
WebFX is a versatile digital marketing agency serving various industries, from eCommerce to B2B technology. They’re known for delivering comprehensive PPC strategies that drive measurable results.
One standout case study involved ALL-TEST Pro, a motor testing provider. WebFX’s combined SEO, PPC, and CRO efforts increased contact form submissions by 71%, organic leads by 25% year-over-year, and reduced PPC cost per lead by 30%.
Core Services:
- PPC management (Google Ads, Bing Ads)
- SEO and content marketing
- Conversion rate optimization
- Landing page development
- Marketing automation
Who It’s For:
WebFX serves B2B companies across multiple industries, including manufacturing, technology, healthcare, and professional services.
8. JumpFly
Average Rating: 4.7/5
JumpFly is consistently ranked among the best PPC agencies in the country, holding long-term Google Premier Partner and Microsoft Advertising Partner designations.
Founded in 2008 and based in Houston, JumpFly’s reputation is supported by thousands of managed campaigns across eCommerce, legal, healthcare, and B2B sectors.
Core Services:
- Google Ads management
- Microsoft Advertising (Bing Ads)
- Local PPC strategies
- Call tracking and attribution
- Landing page optimization
- Compliance-focused campaigns (legal, financial)
Who It’s For:
JumpFly works with B2B companies that need data-driven PPC management with a focus on measurable ROI. Each account is assigned a dedicated team handling everything from keyword research to conversion analysis.
9. Radd Interactive
Average Rating: 4.8/5
Radd Interactive is a San Diego-based digital marketing agency offering comprehensive SEO and PPC services to B2B clients. They’re known for their strategic use of negative keywords to avoid wasteful spending and maximize campaign effectiveness.
One notable achievement: They generated a 13X ROAS for retail client Stairway Shop.
Core Services:
- PPC campaign management
- SEO and organic search
- Ad spend optimization
- Strategic keyword targeting
- Landing page development
- Detailed analytics and reporting
Who It’s For:
Radd Interactive serves B2B companies across technology, manufacturing, eCommerce, professional services, healthcare, and industrial sectors. They’re particularly strong at simplifying complex ad management so you can focus on core business activities.
10. Hey Digital
Average Rating: 4.7/5
Founded in 2018 and headquartered in Estonia, Hey Digital is a digital marketing agency that caters exclusively to the B2B SaaS industry with PPC management, branding, and creative strategies.
They deploy teams of SaaS experts to work on client projects, ensuring every campaign is built with deep industry knowledge.
Core Services:
- PPC management for SaaS
- Paid search and paid social advertising
- Creative strategy and branding
- Campaign optimization
- Performance tracking and reporting
Notable Results:
- Helped Pitch increase sign-ups by 56%
- Boosted Writesonic’s revenue by 350%
- Consistently delivers strong results for tech-focused B2B companies
Who It’s For:
Hey Digital is ideal for B2B SaaS companies looking to accelerate growth with tailored creative strategies and expert PPC management.
Final Thoughts on the Best B2B PPC Agencies
So what’s the takeaway?
- Hiring the right B2B PPC agency can transform your lead generation and accelerate pipeline growth
- This means more qualified prospects, shorter sales cycles, and measurable ROI
- But hiring the wrong agency? That’s how you burn through your budget with nothing to show for it
If you’re serious about B2B growth in 2025, don’t leave it to chance.
Before you sign with any agency, make sure they:
- Have proven B2B experience (not just general PPC knowledge)
- Can show you real case studies and results
- Understand your specific industry and sales cycle
- Offer transparent reporting and regular communication
- Focus on metrics that matter: MQLs, SQLs, pipeline, and revenue
The agencies on this list have demonstrated expertise in B2B PPC management and have the track records to back up their claims. Whether you’re just starting with paid advertising or looking to optimize existing campaigns, these agencies can help you achieve your business goals.
Ready to scale your B2B business with expert PPC management? Start by evaluating these top agencies and find the one that aligns best with your goals and budget.
About Marketing LTB
Marketing LTB is a full-service marketing agency offering over 50 specialized services across 100+ industries. Our seasoned team leverages data-driven strategies and a full-funnel approach to maximize your ROI and fuel business growth. Discover how our expertise can drive revenue for your business>
About the author, Bill Nash
Bill Nash is the CMO of Marketing LTB with over a decade of experience, he has driven growth for Fortune 500 companies and startups through data-driven campaigns and advanced marketing technologies. He has written over 400 pieces of content about marketing, covering topics like marketing tips, guides, AI in advertising, advanced PPC strategies, conversion optimization, and others.