Let’s face it. You know Microsoft Advertising can drive quality leads, but you’re not sure how to maximize your return on ad spend. Our Bing Ads specialists hear this time and again from clients who reach out for professional Bing Ads management services.
You’re likely here because of one or more of the following reasons:
- Your Bing Ads campaigns aren’t generating the ROI you expected
- Your cost per click is too high and conversion rates are disappointing
- You’ve tried managing campaigns yourself but don’t have the time or expertise
- You’re already advertising on Google and want to expand to Microsoft’s search network
If any of these challenges resonate with you, you’ve found the right Bing Ads management services. There’s a reason we’re currently managing millions in ad spend across hundreds of campaigns, consistently delivering lower costs per acquisition and higher quality leads through Microsoft Advertising.
Many agencies treat Bing Ads as an afterthought or simply replicate Google campaigns without optimization. We take a different approach by developing platform-specific strategies that leverage Bing’s unique audience demographics and competitive advantages. We provide real value with transparent Bing Ads management services that fit your budget and maximize your advertising ROI.
We work with businesses of every size across all industries, from local service providers to national ecommerce brands. Our quality remains exceptional while our pricing is flexible and designed to meet diverse budgets and advertising goals.
Providing Bing Ads Solutions to Solve Your Problems
Our Passion Is Growing Your Business Through Strategic Microsoft Advertising
For over a decade, we’ve been providing professional Bing Ads management services to businesses wanting to expand their paid search presence, decrease acquisition costs and grow revenue. Our data-driven approach and proven campaign optimization techniques have resulted in numerous success stories for clients.
Here are a few recent Bing Ads management wins:
Everett & Rowan Legal Group
+430% Qualified Leads
-62% Cost Per Lead
From the Client:
“The Bing Ads campaign exceeded our expectations. We were skeptical about advertising beyond Google, but the quality of leads from Microsoft Advertising has been outstanding. The team’s expertise in campaign optimization has transformed our digital advertising strategy.”
BrightNest Home Solutions
+285% Conversion Rate
+195% Return on Ad Spend
From the Client:
“Unlike other agencies that just set and forget campaigns, this team actively monitors and optimizes our Bing Ads daily. They’ve discovered audience segments we never knew existed. The transparency in reporting gives us complete confidence in our investment.”
PeakLane Retail
+340% Revenue from Bing Ads
-48% Cost Per Acquisition
From the Client:
“We were leaving money on the table by not advertising on Microsoft’s network. The team implemented sophisticated shopping campaigns that now account for 25% of our total paid search revenue. The ROI has been phenomenal.”
Are you leveraging Microsoft Advertising’s 1.3 billion monthly searches to reach qualified customers? If not, you’re missing a significant opportunity to capture high-intent traffic at a lower cost than competing platforms.
Bing Ads management isn’t optional anymore if you want a comprehensive digital advertising strategy. Professional Microsoft Advertising services are essential for businesses looking to maximize their paid search ROI, access unique audience segments and reduce overall customer acquisition costs.
You’ve Finally Found the Right Bing Ads Partner
We have the Bing Ads management expertise you’ve been searching for. Don’t let another day pass where your competitors are capturing qualified leads you’re missing. It’s time to expand your reach and dominate Microsoft’s search network.
Our Professional Bing Ads Management Services
Maximize Your ROI and Reach High-Value Audiences
Campaign Strategy & Setup
Our Bing Ads management team develops customized campaign strategies tailored to your business objectives, target audience and competitive landscape. We conduct thorough market research, analyze competitor strategies and structure campaigns for maximum performance. Your dedicated account manager will design a roadmap that aligns with your goals, whether that’s lead generation, ecommerce sales or brand awareness.
Keyword Research & Selection
Effective Bing Ads management starts with identifying the right keywords. We analyze search volume, competition levels and user intent to build comprehensive keyword lists. Our specialists identify high-converting long-tail keywords and negative keywords to eliminate wasted spend. We continuously refine your keyword strategy based on performance data and search trend analysis.
Ad Copy Creation & Testing
Compelling ad copy drives clicks and conversions. Our creative team writes persuasive ad copy that highlights your unique value propositions and includes strong calls-to-action. We implement systematic A/B testing across headlines, descriptions and display URLs to identify top performers. Every ad is crafted to maximize click-through rates while maintaining relevance to landing pages.
Bid Management & Optimization
Strategic bid management is crucial for Bing Ads success. Our team utilizes advanced bidding strategies, including enhanced CPC, target CPA and maximize conversions, to achieve your goals efficiently. We monitor auction insights, adjust bids based on device, location and time-of-day performance, and continuously optimize to reduce costs while maintaining quality traffic.
Audience Targeting & Remarketing
Microsoft Advertising offers powerful audience targeting capabilities. We leverage LinkedIn profile targeting, custom audiences, in-market segments and remarketing lists to reach your ideal customers. Our Bing Ads specialists create sophisticated audience strategies that target users based on professional demographics, company attributes and online behavior patterns unique to Microsoft’s network.
Shopping Campaign Management
For ecommerce businesses, Microsoft Shopping campaigns are essential. We optimize product feeds, structure campaigns for maximum visibility and implement smart shopping strategies. Our team manages bid adjustments at the product level, uses product groups strategically and ensures your shopping ads appear for high-intent search queries with competitive pricing.
Landing Page Optimization
Traffic quality matters, but conversion optimization determines success. We analyze landing page performance, recommend improvements and conduct testing to increase conversion rates. Our Bing Ads management includes evaluating page load speed, mobile responsiveness, form optimization and overall user experience to ensure your ad spend translates into revenue.
Conversion Tracking & Analytics
Accurate tracking is the foundation of campaign optimization. We implement comprehensive conversion tracking across your website, set up UET tags properly and configure goal tracking in Microsoft Advertising. Our team provides detailed analytics reporting that connects ad performance to actual business outcomes, giving you complete visibility into your investment.
Microsoft Merchant Center Management
Running product listings requires expert Merchant Center management. We handle feed optimization, troubleshoot disapproved products and ensure your inventory syncs correctly. Our specialists manage product attributes, implement custom labels for better organization and optimize titles and descriptions to improve ad visibility and click-through rates.
LinkedIn Profile Targeting
One of Bing’s unique advantages is LinkedIn profile targeting. We leverage professional data to reach decision-makers based on company, industry, job function and seniority. This powerful targeting option is perfect for B2B advertisers looking to connect with specific professional audiences that aren’t available on other platforms.
Competitive Analysis & Market Intelligence
Understanding your competitive landscape is critical. We conduct regular competitor analysis, monitor auction insights and track share of voice metrics. Our Bing Ads team identifies opportunities where competitors are weak, discovers untapped keywords and develops strategies to outperform competition while controlling costs.
Performance Reporting & Strategy Calls
Transparency is paramount in our Bing Ads management services. We provide detailed monthly reports showing key metrics, trends and insights. Your account manager conducts regular strategy calls to review performance, discuss optimization opportunities and plan future initiatives. You’ll always know exactly how your campaigns are performing and where your budget is going.
Historic Bing Ads Management Results
Our agency has consistently delivered exceptional results for businesses investing in Microsoft Advertising. We focus on two core principles: strong client partnerships and measurable outcomes. Here’s a snapshot of our cumulative Bing Ads management results across all clients:
Total Ad Spend Managed: $47.5M+
Total Conversions Generated: 892,000+
Average Cost Per Conversion Reduction: 43%
Average ROAS Improvement: 287%
Why Our Bing Ads Management Services Outperform the Competition
We’ve Proven Our Expertise Repeatedly Across Industries
1. Microsoft Advertising Certified Experts
Our team holds Microsoft Advertising certification and stays current with the latest platform updates, beta features and best practices. With over a decade of experience managing Bing Ads campaigns, we’ve developed deep expertise across industries and campaign types. We understand the nuances that differentiate Microsoft’s advertising platform from competitors and leverage those differences for your advantage.
2. Dedicated Account Management
We believe in making complex Bing Ads management simple for our clients. Each client receives a dedicated account manager who serves as your single point of contact. Your account manager gets to know your business intimately, understands your goals and becomes an extension of your marketing team. This personalized approach ensures nothing falls through the cracks.
3. Data-Driven Decision Making
Every optimization decision we make is backed by data. We don’t rely on hunches or generic best practices. Our Bing Ads specialists analyze performance metrics continuously, identify trends early and make strategic adjustments based on statistical significance. This analytical approach ensures your campaigns improve consistently month over month.
4. Platform-Specific Strategies
We don’t simply copy Google Ads campaigns to Bing. Microsoft’s audience skews older, more affluent and more educated. We develop platform-specific strategies that account for these demographic differences, leverage unique features like LinkedIn targeting and capitalize on lower competition levels to maximize your ROI.
5. Proactive Campaign Management
Successful Bing Ads management requires constant attention. We monitor campaigns daily, respond quickly to performance changes and implement optimizations continuously. While competitors may check campaigns weekly, we’re making bid adjustments, testing new ad copy and refining targeting daily to stay ahead.
6. Transparent Communication
We maintain complete transparency in everything we do. You’ll receive detailed reporting showing exactly where your budget goes, which campaigns perform best and what results you’re achieving. Our custom dashboards provide real-time visibility into campaign performance. No smoke and mirrors, just honest communication and measurable results.
7. Integrated Marketing Approach
Bing Ads work best when integrated with your broader marketing strategy. We coordinate with your SEO, content marketing and social advertising efforts to create cohesive campaigns. This integrated approach ensures consistent messaging, maximizes audience reach and creates synergies that amplify results across channels.
Comprehensive Bing Ads Management Services
As a full-service digital advertising agency, we offer complete Microsoft Advertising management including:
- Custom campaign strategy aligned with your business goals
- Comprehensive keyword research and competitive analysis
- Professional ad copywriting and creative development
- Advanced audience targeting including LinkedIn profile data
- Shopping campaign setup and product feed optimization
- Dynamic remarketing campaigns to re-engage website visitors
- Conversion rate optimization and landing page consulting
- Microsoft Merchant Center management and troubleshooting
- Integration with CRM and marketing automation platforms
- Detailed performance tracking and attribution modeling
- Monthly reporting with actionable insights and recommendations
- Ongoing campaign optimization and strategic guidance
Our Proven Bing Ads Management Methodology
Your Blueprint for Microsoft Advertising Success
The digital advertising landscape evolves constantly. To maximize ROI on Microsoft Advertising, you need professional Bing Ads management services tailored to your specific business needs, target audience and competitive position. Simply launching campaigns without ongoing optimization isn’t enough to achieve sustainable profitability.
Our agency is client-focused above all else. Our Bing Ads specialists work closely with you to develop customized strategies that drive long-term growth and profitability. By utilizing a proven, efficient methodology, we deliver consistent, measurable results.
Our Bing Ads management approach follows these strategic phases:
Step 1: Discovery Phase
As your Bing Ads management partner, we invest time understanding your business model, target customers and marketing objectives. During discovery, we meet with stakeholders, review existing advertising efforts and establish clear success metrics. We identify your ideal customer profile, analyze your sales funnel and determine conversion values. This foundational work ensures we build campaigns aligned with your business reality.
Step 2: Competitive Analysis
Success requires understanding your competitive landscape. We conduct thorough competitor research, analyzing their ad copy, keyword strategies, bidding patterns and landing pages. We identify gaps in their approach and opportunities for your campaigns. This intelligence informs our strategy, helping us position your ads effectively and capitalize on competitor weaknesses.
Step 3: Strategic Planning
With research complete, we develop a comprehensive 90-day Bing Ads strategy. This includes campaign structure recommendations, budget allocation across campaign types, keyword targeting plans and expected performance benchmarks. We prioritize quick wins that generate immediate results while building toward long-term sustainable growth. Your strategic plan provides a clear roadmap with defined milestones.
Step 4: Campaign Implementation
Strategy turns into action during implementation. We build campaigns according to Microsoft Advertising best practices, write compelling ad copy, set up conversion tracking and configure audience targeting. Our team implements proper account structure, organizes ad groups logically and ensures quality scores start strong. We launch campaigns strategically, monitoring closely during the critical first weeks.
Step 5: Optimization & Testing
Launch is just the beginning. We implement continuous optimization across all campaign elements. This includes bid adjustments based on performance, ad copy testing, keyword expansion and refinement, negative keyword additions and audience adjustments. We test systematically, measuring results statistically and scaling what works while eliminating underperformers.
Step 6: Performance Monitoring
From day one, we track campaign performance obsessively. Our team monitors key metrics daily, watching for anomalies, identifying trends and catching issues early. We analyze conversion rates, cost per acquisition, quality scores, impression share and countless other data points. This vigilant monitoring ensures problems get addressed immediately while opportunities get capitalized on quickly.
Step 7: Reporting & Communication
Transparency drives our client relationships. We provide detailed monthly reports showing campaign performance, optimization activities and strategic recommendations. Your account manager conducts regular calls reviewing results, discussing market changes and planning future initiatives. You’ll always understand exactly how campaigns perform and where opportunities lie for improvement.
Step 8: Continuous Improvement
Microsoft Advertising evolves constantly with new features, audience options and algorithm updates. We stay ahead by continuously learning, testing new capabilities and refining our approach. Your campaigns benefit from our agency-wide knowledge, platform beta access and industry insights. We make proactive adjustments keeping your advertising strategy current and competitive.
Our Bing Ads Management Principles
At our agency, we commit ourselves to integrity, transparency and delivering measurable results. Not all Bing Ads management agencies adhere to these principles, and their clients often suffer the consequences.
As providers of professional Microsoft Advertising services, we work tirelessly to achieve your goals while following our core principles: honest communication, data-driven decisions, continuous optimization and putting your success first. We believe our job is being trusted advisors who help you make smart advertising investments.
Why Bing Ads Management Is a Smart Investment
The Untapped Opportunity in Microsoft Advertising
Every business wants maximum return on marketing investment. Bing Ads consistently deliver better ROI than most advertisers realize. Consider these compelling facts:
Microsoft’s Search Network reaches 1.3 billion monthly searches. The audience skews higher income, older and more educated than other platforms. These users often have greater purchasing power and conversion rates frequently exceed other networks.
Competition remains lower on Bing compared to Google, resulting in lower cost-per-clicks. Many advertisers overlook Microsoft Advertising, creating opportunity for businesses that advertise strategically. You can capture qualified traffic at 30-50% lower costs than Google Ads while reaching unique audiences.
Professional Bing Ads management maximizes this opportunity. Our expertise ensures you capture market share competitors ignore. The platform works 24/7, generating leads and sales continuously, even while you sleep. When managed properly, Microsoft Advertising becomes one of your most profitable marketing channels.
We practice what we preach. Our agency uses Bing Ads extensively for our own marketing. We’ve experienced firsthand the exceptional ROI that proper campaign management delivers. Microsoft Advertising isn’t supplementary for us, it’s essential to our growth strategy.
Here’s proof: You might have found this page through Microsoft Advertising. If so, you’re witnessing our Bing Ads expertise in action. Now imagine that same strategic capability applied to your business, driving qualified traffic and generating conversions day after day.
Bing Ads Management Frequently Asked Questions
WHAT ARE BING ADS?
Bing Ads, officially called Microsoft Advertising, is the pay-per-click advertising platform that places ads on Microsoft’s search network, including Bing, Yahoo and AOL search results. Advertisers bid on keywords to show ads to users searching for products or services. You only pay when someone clicks your ad, making it cost-effective for reaching high-intent customers.
HOW IS BING ADS DIFFERENT FROM GOOGLE ADS?
While both are pay-per-click platforms, key differences exist. Microsoft’s audience tends to be older, more affluent and more educated. Competition is typically lower, resulting in reduced costs per click. Bing offers unique targeting options including LinkedIn profile data. The platform accounts for approximately 33% of US desktop searches, representing significant opportunity many competitors overlook.
WHAT DOES BING ADS MANAGEMENT INCLUDE?
Professional Bing Ads management encompasses campaign strategy development, keyword research, ad copywriting, bid management, conversion tracking setup, landing page optimization, audience targeting, ongoing optimization, performance reporting and strategic consulting. A comprehensive service handles all aspects of your Microsoft Advertising campaigns from initial setup through continuous improvement.
HOW MUCH SHOULD I BUDGET FOR BING ADS?
Budget requirements vary based on industry, competition, geographic targeting and business goals. Many successful campaigns start with $1,000-$3,000 monthly ad spend, though some industries require larger budgets. Your management agency can recommend appropriate budgets after analyzing your market, competition and objectives. Remember, budget includes both ad spend and management fees.
HOW LONG BEFORE I SEE RESULTS?
Unlike SEO, Bing Ads generate immediate traffic once campaigns launch. However, optimal performance requires optimization time. Expect initial results within days, with significant performance improvements developing over 60-90 days as campaigns are refined. Sophisticated testing, audience discovery and optimization continue improving results over time.
WHAT MAKES BING ADS MANAGEMENT SUCCESSFUL?
Success factors include comprehensive keyword research, compelling ad copy, strategic bid management, proper conversion tracking, continuous testing and optimization, landing page quality, audience targeting refinement and experienced account management. The platform provides tools, but expertise in using them effectively determines results. Professional management ensures all these elements work together effectively.
CAN I MANAGE BING ADS MYSELF?
Yes, though professional management typically delivers superior results. The platform is accessible, but maximizing ROI requires significant expertise. You’ll need time for campaign setup, daily monitoring, continuous optimization, staying current with platform updates and analyzing performance data. Most businesses find professional management delivers better results while freeing internal resources for core business activities.
SHOULD I ADVERTISE ON BOTH GOOGLE AND BING?
Most businesses benefit from advertising on both platforms. They reach different audiences, and Microsoft Advertising typically costs less while generating quality conversions. Starting with one platform and expanding to the other is common. However, many advertisers find Bing delivers comparable or better ROI than Google, making it essential rather than optional for comprehensive paid search strategies.
HOW IS BING ADS MANAGEMENT PRICED?
Agencies typically charge either a percentage of ad spend or flat monthly management fees. Percentage-based pricing usually ranges from 10-20% of monthly ad spend. Flat fees vary based on campaign complexity, number of campaigns and service level. Some agencies combine both models. Pricing should align with the scope of work and expected results.
WHAT RESULTS CAN I EXPECT?
Results vary based on industry, competition, budget and offer quality. Well-managed campaigns typically achieve positive ROI within 90 days. Expect continuous improvement over time as campaigns are optimized. Many businesses see 200-400% return on ad spend once campaigns mature. Your management agency should provide realistic projections based on your specific situation and market conditions.
Get Your Free Bing Ads Account Audit
Discover how much opportunity you’re missing with Microsoft Advertising. Our experts will audit your current campaigns or competitive landscape and identify opportunities to increase conversions while reducing costs. Contact us today for your complimentary Bing Ads assessment.
